Abstract
This issue-based strategic outlook on green chemicals in the personal care chemical market analyses the current state of green chemistry initiatives within the personal care ingredient market and identifies potential growth opportunities for current and potential value-chain participants. This outlook argues that the personal care market has high potential for growth in green chemical production, given a few strategic considerations. The key concerns within the green chemicals in personal care value-chain are identified, and existing market strategies are analyzed for their ability to meet these requirements.
Table of Contents
1 WHERE' S THE GREEN? GREEN GROWTH STRATEGIES IN U.S. PERSONAL CARE CHEMICAL INGREDIENT MARKETS
- Executive Summary
- Objective of Study
- Introduction
- What are Green Chemicals?
- Green Chemicals in Personal Care
- Introduction to Green Chemistry
- So What?
- Market Overview
- The Green Value Chain
- Strategic Outlook
- Objective Summary
- Cap and Trade
- Third-party Certification
- Producer Associations
- Case Studies
- Cognis
- Nalco Company
- Conclusion
- Conclusing Remarks
