Abstract
The North American mobile messaging market is currently dominated by SMS and
MMS messaging. Over time Email and IM messaging are expected to replace SMS
and MMS. This study quantifies the SMS and MMS market in North AMerica and
forecasts these services in both the U.S. and Canada out to 2014.
Table of Contents
1. EXECUTIVE SUMMARY
Market Background and Segmentation
- Messaging Overview
- Introduction to Messaging
- Summary of Key Findings
2. KEY MARKET FACTORS
Market Drivers, Restraints, and Challenges for the North American SMS and MMS Market
- Market Drivers
- Market Restraints
- Market Challenges
3. MARKET SEGMENTS SIZE AND SHARE
North American SMS and MMS Market Size and Share
- U.S. and Canada SMS Market Share
- U.S. and Canada MMS Market Size
4. FUTURE MARKET PROSPECTS
North American Messaging Market Forecasts and Key Conclusions
- Market Forecast
- Key Market Conclusions
|
