Abstract
This insight discusses the change in emphasis in the satellite industry from a focus on government and corporate infrastructure needs to one much more focused on consumer demand. This has come about though the decrease in demand for traditional telephone trunking and the development of direct broadcast television serving consumers directly and has resulted in much greater satellite industry revenues as the satellite industry moved up the marketplace food chain.
Table of Contents
1. THE GROWING IMPORTANCE OF CONSUMER SPENDING TO SATELLITE MARKETS
Introduction
- Introduction
Satellite vs. Undersea Cable
- Initial Undersea Cables
- Undersea Cable Development
- Initial Fiber Optic Undersea Cable
- Satellite' s Remaining Advantages
New Roles for Satellite
- Point-To-Many-Point and Television Distribution
- Satellites for Program Distribution
Direct to Home Satellite Services
- Initial DTH Service
- DTH Comes of Age
- The Future of DTH
Satellite Industry Trends
- Satellite Revenue Trends
- Satellite Industry Transponder Usage Trends
- Ka-Band and Consumer Offerings
