美國塗料業者的選擇：建築用塗層及塗料用具評價

Abstract

Executive Summary

• U.S. Paint Contractors report that Baby Boomers (the generation of people born after World War II) have had the largest positive impact on their business (among scenarios tested). This is expected, given that this generation is moving into the retirement stage of life and tends to have disposable income and thus can afford the “do-it-for-me” attitude.
• While Frost & Sullivan has just recently began tracking U.S. Paint Contractors' brand preferences for the architectural coating and paint equipment products, it appears that brand preferences remain virtually unchanged since 2007.
  • However, there is one exception: Within the Enamel product category, Benjamin Moore is perceived as the “Overall Best” in 2008.....taking the previous lead away from Sherwin-Williams (2007).
  • And while Sherwin-Williams lost a category in 2008, Sherwin-Williams is still considered “best” in two of the product categories tested: Opaque Finishes and Primers.
  • The paint equipment brand preferences remain the same from 2007.....as expected, given the lead that the product brands have within these product markets: Purdy for Paint Brushes, Wooster for Paint Rollers, Graco for Spray Equipment.
  • Most impressive is the dominance of the Graco brand.....as nearly three-quarters of U.S. Paint Contractors vote Graco as the “Overall Best for Spray Equipment.” Graco' s nearest competitors are no threat to Graco' s position.
• Satisfaction and future purchase intentions are very high among the top brands of each of the paint-related product categories.....as expected. Furthermore, brand preferences appear to influence the brands primarily used.
  • Regarding architectural coatings, the majority of U.S. Paint Contractors determine which brands they use rather than their clients. Thus, this tends to support how influential Paint Contractors can be on the architectural coating market.
• The U.S. Paint Contractors surveyed are highly experienced (86% have ten years or more experience). Roughly one out of two own their own small (2-5 employees) paint business.....while the remaining our independent contractors. As might be expected, the largest proportion (50%) of U.S. Paint Contractors have a high school diploma (or equivalent).....but roughly one-quarter have at least a Bachelor' s degree.

This research service evaluates the brand preference of contractors for architectural coatings and paint equipments. It also analyzes the reason for contractor' s selection of particular product or brand.

Table of Contents

• Executive Summary
• Industry Impact Scenarios
• Detailed Findings: Architectural Coatings
  • Opaque Finishes
  • Primers
  • Enamels
  • Stains
• Detailed Findings: Paint Equipment
  • Brushes
  • Rollers
  • Spray Equipment
• Brand Preference Summary
• Demographics
• Method Details
• About Frost & Sullivan
• Appendix