Abstract
This research service is an assessment of the market for satellite networks in
support of digital signage networks, It assesses future growth in sites and
revenues for North American digital signage networks. In addition it discusses
strategies that can be used to expand satellite companies' share of digital
signage revenues through an expansion of their revenues.
Table of Contents
1. STRATEGIC ANALYSIS OF WORLD SATELLITE ENABLED DIGITAL SIGNAGE MARKET
Introduction to Digital Signage
- Introduction
- Satellite' s Position in the Value Chain
Digital Signage Service Models
- Introduction
- In Store Advertising
- In Store Market and Brand Building
- Perceived Wait Time Reduction
- Corporate Communications and Training
- Overall Use of Digital Signage
2. COMPARATIVE ADVANTAGES OF SATELLITE NETWORKS IN DIGITAL SIGNAGE MARKET
Introduction
- Historical Roots of Satellite Video
- Future Demand for Satellite Video
Satellite Advantages for Digital Signage
- Point-to-Multipoint Transmission
- Speed of Provisioning
- Universal Coverage
- Network Scalability
- Size and Timeliness of Content Delivery
- Common Network Provider
- Universal Availability of a Return Channel
- Indifference to Distance
- Size and Timeliness of Content
- Satellite Network Reliability
Satellite Disadvantages for Digital Signage
- Antenna Location
- Perceived Obsolescence
- Perceived Expense
3. SATELLITE ENABLED DIGITAL SIGNAGE MARKET GROWTH FORECASTS
Market Challenges
- Continued Proliferation of Terrestrial Wired Networks
- Difficulty of Some Satellite Installations
- Advancing Capabilities in Terrestrial Networks
- Approaching Deployment of Widespread Wireless Networks
Market Drivers
- The Decline of Traditional Advertising
- Digital Signage Fits Satellite Network Architecture
- Growth of Hybrid Networks
Market Restraints
- Uncertainty as to ROI on Some or All Digital Signage Applications
- Perceptions of Satellite as a Difficult or Expensive Technology Hinder
Growth
- Increasing Cost of Satellite Bandwidth
- Technological Immaturity of Digital Signage Systems
Market Analysis
- The Digital Signage Market
- Digital Signage Market Leaders
Revenue
- Digital Signage Revenue Streams
- Satellite Growth Opportunities
Forecasts
- Site Growth Forecast
- Revenue Growth Forecast
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