全球因應衛星數位招牌市場

This research service is an assessment of the market for satellite networks in support of digital signage networks, It assesses future growth in sites and revenues for North American digital signage networks. In addition it discusses strategies that can be used to expand satellite companies' share of digital signage revenues through an expansion of their revenues.

Table of Contents

• Introduction
• Satellite' s Position in the Value Chain

• Introduction
• In Store Advertising
• In Store Market and Brand Building
• Perceived Wait Time Reduction
• Corporate Communications and Training
• Overall Use of Digital Signage

• Historical Roots of Satellite Video
• Future Demand for Satellite Video

• Point-to-Multipoint Transmission
• Speed of Provisioning
• Universal Coverage
• Network Scalability
• Size and Timeliness of Content Delivery
• Common Network Provider
• Universal Availability of a Return Channel
• Indifference to Distance
• Size and Timeliness of Content
• Satellite Network Reliability

• Antenna Location
• Perceived Obsolescence
• Perceived Expense

• Continued Proliferation of Terrestrial Wired Networks
• Difficulty of Some Satellite Installations
• Advancing Capabilities in Terrestrial Networks
• Approaching Deployment of Widespread Wireless Networks

• The Decline of Traditional Advertising
• Digital Signage Fits Satellite Network Architecture
• Growth of Hybrid Networks

• Uncertainty as to ROI on Some or All Digital Signage Applications
• Perceptions of Satellite as a Difficult or Expensive Technology Hinder Growth
• Increasing Cost of Satellite Bandwidth
• Technological Immaturity of Digital Signage Systems

• The Digital Signage Market
• Digital Signage Market Leaders

• Digital Signage Revenue Streams
• Satellite Growth Opportunities

• Site Growth Forecast
• Revenue Growth Forecast