Abstract
This study considers the OE audio market, often drawing comparisons to the aftermarket side. The study focuses on core issues and provides near- to mid-term strategic recommendations. Central themes are addressed individually, focusing on four major topics: source units, speakers, amplifiers, and satellite/ HD radio. The study leverages proprietary end-user/ consumer data to support its conclusions. External issues affecting the sector are addressed, including the spread of compressed-audio players, Bluetooth technologies, cellular phones, and flash-data devices. The scope of the study is strategic, while assessing the details of some of today' s major technologies and their impacts on market shares and growth prospects.
Table of Contents
1. EXECUTIVE SUMMARY
Executive Summary
- Executive Summary
2. OE SOURCE UNIT MARKET
Introduction
- Overview
- Market Definition and Scope
- Market Drivers and Restraints
Automotive Landscape
- Light Vehicle Market
- Market Drivers and Restraints
Market Engineering Metrics
- Market Engineering Measurements
- Business Mix and Distribution
System Specific Metrics
- Feature and Format Segmentation
- Input Technologies
Vehicle Parc
- Marketing Environment
- Equipment Statistics
- Vehicle Type Segmentation
- Wireless Network Technologies
System Manufacturers
- Market Review
Consumers
- End-user Research
3. OE SPEAKER MARKET
Introduction
- Overview
General Market
- Recent Developments
- Market Engineering Measurements
- Market Definition and Scope
System Features and Penetration Metrics
- Original Equipment Versus Aftermarket Side of the Market
- Speaker Layout
- Trends by Vehicle Type
Speaker-Specific Measures
- Speaker Size
- Other Metrics
Market Engineering
- Market Snapshot
Consumers
- End-user Research
4. OE AMPLIFIER MARKET
Introduction
- Market Overview
- Market Definition and Scope
Competitive Analysis
- Amplifier Architecture
- Amplifier Output
- Vehicle-type Specifics
Technical Features
- Amplifier Performance
Market Engineering
- Overview
- Additional Considerations
Consumers
- End-user Research
5. OE SATELLITE RADIO AND HD RADIO MARKET
Introduction
- Overview
- Market Definition and Scope
Market Engineering
- Overview
- Lifecycle
- Subscriber Acquisition and Subscriber Base Metrics
- Subscriber Acquisition Costs
Aftermarket Versus Original Equipment Market
- Aftermarket Versus Original Equipment Market
- Original Equipment Market Specifics
Equipment and Manufacturers
- Recent Developments
- Satellite Radio Equipment Manufacturers
- Additional Metrics
Other Formats
- Overview
HD Radio
- Introduction
- Market Definition and Scope
6. APPENDIX
Glossary
- Abbreviations
Equations
- Conversion Equations
- Compound Annual Growth Rate Equation
Currency Exchange Rates
- Currency Exchange Rates
7. DECISION SUPPORT DATABASE
Decision Support Database
- Gross Domestic Product
- Personal Disposable Income
- Trade Regulations
- Joint Ventures and Affiliations
- Population
