美國非正式（off-deck）優惠行動內容市場

U.S. Off-deck Mobile Content Markets now contribute a significant amount to the total premium mobile content revenue pie in the United States. Traditional media pieces such as ringtones, graphics and games continue to be popular in the off-deck world, with mobile marketing and advertising also contributing to the growth. Mobile operators have also realized the need to encourage introduction of quality content in off-deck, and have established a comprehensive set of guidelines to ensure a smooth end-user experience.

Table of Contents

Off-deck Premium Mobile Content Markets

• 1. Introduction

Key Market Trends

• 1. Subscription-based Pricing
• 2. Revenue Shares
• 3. Premium SMS and Messaging Aggregators
• 4. Beyond Premium SMS
• 5. Hosting Model for Off-deck Solutions
• 6. Billing and Reconciliation Issues
• 7. Service Delivery Platform Providers and Off-deck Premium Mobile Content
• 8. Mobile Operators and Off-deck Premium Mobile Content
• 9. Mobile Advertising and Off-deck

Blue Frog Mobile

• 1. Company
• 2. Key Offerings and Solutions
• 3. Key Customers and Partnerships

Buongiorno

• 1. Company
• 2. Key Offerings and Solutions
• 3. Key Customers and Partnerships

Cingular Wireless

• 1. Company
• 2. Key Offerings and Solutions
• 3. Key Customers and Partnerships

Kargo Global

• 1. Company
• 2. Key Offerings and Solutions
• 3. Key Customers and Partnerships

Mobile Content Networks

• 1. Company
• 2. Key Offerings and Solutions
• 3. Key Customers and Partnerships

Motricity

• 1. Company
• 2. Key Offerings and Solutions
• 3. Key Customers and Partnerships

OpenMarket Exchange - Amdocs

• 1. Company
• 2. Key Offerings and Solutions
• 3. Key Customers and Partnerships

Valista

• 1. Company
• 2. Key Offerings and Solutions
• 3. Key Customers and Partnerships