Abstract
U.S. Off-deck Mobile Content Markets now contribute a significant amount to
the total premium mobile content revenue pie in the United States. Traditional
media pieces such as ringtones, graphics and games continue to be popular in
the off-deck world, with mobile marketing and advertising also contributing to
the growth. Mobile operators have also realized the need to encourage
introduction of quality content in off-deck, and have established a
comprehensive set of guidelines to ensure a smooth end-user experience.
Table of Contents
1. INTRODUCTION
Off-deck Premium Mobile Content Markets
2. U.S. OFF-DECK PREMIUM MOBILE CONTENT MARKETS
Key Market Trends
- 1. Subscription-based Pricing
- 2. Revenue Shares
- 3. Premium SMS and Messaging Aggregators
- 4. Beyond Premium SMS
- 5. Hosting Model for Off-deck Solutions
- 6. Billing and Reconciliation Issues
- 7. Service Delivery Platform Providers and Off-deck Premium Mobile Content
- 8. Mobile Operators and Off-deck Premium Mobile Content
- 9. Mobile Advertising and Off-deck
3. KEY INDUSTRY PARTICIPANTS
Blue Frog Mobile
- 1. Company
- 2. Key Offerings and Solutions
- 3. Key Customers and Partnerships
Buongiorno
- 1. Company
- 2. Key Offerings and Solutions
- 3. Key Customers and Partnerships
Cingular Wireless
- 1. Company
- 2. Key Offerings and Solutions
- 3. Key Customers and Partnerships
Kargo Global
- 1. Company
- 2. Key Offerings and Solutions
- 3. Key Customers and Partnerships
Mobile Content Networks
- 1. Company
- 2. Key Offerings and Solutions
- 3. Key Customers and Partnerships
Motricity
- 1. Company
- 2. Key Offerings and Solutions
- 3. Key Customers and Partnerships
OpenMarket Exchange - Amdocs
- 1. Company
- 2. Key Offerings and Solutions
- 3. Key Customers and Partnerships
Valista
- 1. Company
- 2. Key Offerings and Solutions
- 3. Key Customers and Partnerships
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