Abstract
The European Markets for RFID in Pharmaceuticals focusses on the emerging market for RFID applications in the pharmaceutical industry. It focusses on the key drivers, restraints and challenges faced by RFID vendors and pharmaceutical companies. The research also gives a forecast of the total revenues from the pharmaceutical industry till 2012. It also gives a strategic road map to adoption of RFID and technology trends for a successful implementation of the technology.
Table of Contents
1. Executive Summary
- 1. Market Overview
- 1. Introduction
- 2. Market Definition
2. Glossary
- 1. Appendix
- 1. Terms and Definitions
3. Market Challenges
- 1. Key Challenges
- 1. Challenges Affecting the RFID Market
4. Total European Market for RFID in Pharmaceuticals
- 1. Overview and Definitions
- 1. Introduction
- 2. Market Drivers
- a. Increase in Drug Counterfeiting to Make RFID Adoption Imperative
- b. Benefits Across the Supply Chain to Compel Investment in RFID
- c. Early Users to Set a Precedent
- d. Cold Chain Compliance to Drive RFID Spend
- e. Success in Other Verticals to Have a Spill Over Effect
- f. Passive Tags and High Priced Drugs to Yield Good ROIs
- g. The Bollini Law
- 3. Market Restraints
- a. Cost Effectiveness of RFID Deployment
- b. Trading Partner Adoption Level
- c. Technological Glitches Proving to be a Stumbling Block
- d. Existing Investments in Bar Code Technology
- e. Effect of RF Radiation on Drugs
- 4. Market Engineering Measurements
- 5. Revenue Forecasts
- 6. Key Initiatives by Vendors and Pharmaceutical Companies
- 2. Trends Analysis
- 1. Demand Analysis
- 2. Technology Trends
5. Recommendations and Conclusion
- 1. Strategic Recommendations and Conclusions
- 1. Strategic Recommendations
- 2. Conclusion
6. Database of Key Industry Participants
- 1. Industry Participants
- 1. List of Key Industry Participants
