Abstract
Research Overview
The aim of the study is to analyze consumer driving choices and vehicle purchase priorities as a function of concerns about rising fuel prices (e.g., $2.50, $3.00, $4.00, and $5.00 or more per gallon).
To this end, the study:
- Examines changes in future vehicle purchase priorities at specific fuel price points and contrasts future priorities with past priorities
- Determines the extent to which consumers will consider purchasing more fuel efficient vehicles (e.g., diesel vehicles, hybrids, or vehicles with 'downsized' engines) at specific fuel price points
- Examines the specific price points at which consumers anticipate changing their driving behaviors (e.g., reduction of non-essential driving, use of alternative forms of transportation, use of most fuel efficient vehicle, etc.) and identifies those consumers who have changed their behaviors already
- Provides in-depth segmentation analyses of key findings (e.g., by gender, age, annual household income, vehicle classification, satisfaction with present fuel economy and concern about rising fuel prices)
Benefits of this Service
- This study provides feedback directly from vehicle buyers as to how their vehicle buying decisions and driving habits would be affected by the price of gasoline rising to $2.50, $3.00, $4.00, and $5.00.
- Responses are cross-tabulated by gender, age, household income, classification of respondents' primary vehicles, respondents' satisfaction with the fuel economy of their current vehicles, and respondents' degree of concern with the rising price of fuel. This permits readers of the study to anticipate consumers' responses in various fuel price scenarios. It also permits readers to consider how best to address various market segments.
Table of Contents
- Chapter 1. Background and Executive Summary
- Chapter 2. Methodology
- Chapter 3. Consumer Profile and General Attitudes Toward Rising Fuel Prices
- Chapter 4. The Influence of Fuel Prices on Driving Habits
- Chapter 5. The Influence of Fuel Prices on Purchase Priorities
- Chapter 6. Brand Perception
