西歐無線技術於汽車之應用

Abstract

Research Overview

Growing Importance of Consumer Electronics and Portable Devices in Western Europe to Spur Demand for Automotive Wireless Technologies

With the growing emphasis on portability and consumer electronics in the telematics and infotainment market, vehicle manufacturers in the western European automotive industry are deploying new wireless technologies in different domains such as safety and core telematics usage. Other potential growth areas include entertainment and voice applications, tracking functions, inter-vehicle communication as well as remote monitoring and diagnostics. With greater availability of portable devices such as the Apple iPod, Sony Xplod and Creative portable music players, portable device connectivity as well as plug-and-play telematics are expected to offer significant growth opportunities. Further, the shift from fixed, stand-alone device-based navigation to portable devices such as PDAs, Smartphones and mobile phones has increased the use of wireless technologies in navigation and location-based services applications.

Legislations in Europe to Aid in the Promotion of Bluetooth Technology

Currently, Bluetooth technology is the established standard for wireless voice applications in Europe. This can be attributed to the implementation of legislations that enforce mandatory hands-free telephony while driving. The growth of mobile phones equipped with Bluetooth is providing vehicle manufacturers with the impetus to provide Bluetooth functions in the automotive domain. Vehicle manufacturers are likely to implement upcoming Bluetooth applications such as remote vehicle diagnostics and wireless control of rear seat entertainment (RSE) systems to replace infrared (IR) technology. Consequentially, the Bluetooth-equipped vehicles market is expected to grow at a compound annual growth rate (CAGR) of 27.1 per cent from 2005 to 2010.

"With the development of different wireless technologies likely to take place after 2010, Bluetooth technology will remain the key wireless technology", says the analyst of the research service. "Hence, vehicle manufacturers will need to focus on offering a greater number of applications with their existing Bluetooth module, while also investigating the scope of other wireless technologies."

Emerging WiFi, UWB and Zigbee Technologies to Offer Greater Scope for Wireless Automotive Applications

In addition to the growing implementation of Bluetooth technology, BMW's likely introduction of WiFi technology in its premier car models (the BMW 5 and 7-series) in 2008 is expected to accelerate market growth. The increasing use of WLAN technologies such as WiFi will enable Internet connectivity for music downloads, video streaming and off-board services related to navigation and entertainment. However, it will become imperative for vehicle manufacturers and suppliers to actively strive for WiFi implementation and price the WiFi service model nominally to effectively promote its uptake. Further, UWB penetration is expected to grow with the impending adoption of UWB standard by Bluetooth SIIG. Market demand will also be supported by the rise in demand for Zigbee technology due to its low power requirements and sensor expertise.

"In spite of the growing market potential, vehicle manufacturers should include wireless carriers as important participants in the value chain and obtain their involvement in devising feasible and low-cost service models", remarks the analyst. "Improving their marketing efforts to provide customers with extra functionalities at an optimal cost to promote their advanced value-addition products will be crucial to success."

Table of Contents

• 1. Executive Summary
  • 1. Executive Summary
    • 1. Introduction and Overview
    • 2. Current Landscape of the Wireless Market for Automotive Applications
    • 3. Comparison of Different Wireless Technologies
    • 4. Market Attractiveness Analysis for Wireless Technologies
    • 5. Conclusions
• 2. Introduction and Overview of Wireless Technologies
  • 1. Introduction and Overview
    • 1. Introduction to Key Wireless Technologies
    • 2. Key Objectives for Wireless Standard Development
    • 3. Considerations for Evaluating Wireless Standard Suitability for Automotive Applications
    • 4. Portable Devices Market Forecast
    • 5. Fixed and Portable Device Based Navigation Forecast
    • 6. Comparison of Different Wireless Technologies
    • 7. Roadmap for Different Wireless Technologies
• 3. Major Market Drivers Restraints and Challenges
  • 1. Market Drivers Restraints and Challenges
    • 1. Market Drivers and Restraints
    • 2. Market Challenges
• 4. Bluetooth - IEEE 802.15.1
  • 1. Bluetooth
    • 1. Overview and Introduction
    • 2. Bluetooth Enabled Mobile Phones Forecast
    • 3. Bluetooth Equipped Vehicles Forecast
    • 4. Key Application Areas for Bluetooth
    • 5. Pricing Analysis of OE Bluetooth Module
    • 6. Vehicle Manufacturers Offering Bluetooth Module
    • 7. Conclusions
• 5. WiFi - Wireless Fidelity - IEEE 802.11 a/b/g
  • 1. WiFi
    • 1. Overview and Introduction
    • 2. WiFi Enabled Vehicles Forecast
    • 3. Key Application Areas for Wifi
    • 4. Vehicle Manufacturers Working for WiFi Implementation
    • 5. Conclusions
• 6. DSRC - Dedicated Short Range Communications - IEEE 802.11
  • 1. DSRC
    • 1. Overview and Introduction
    • 2. Key Application Areas for DSRC
    • 3. Key Developments for DSRC
    • 4. Conclusions
• 7. UWB - Ultra Wide Band - IEEE 802.15.3a
  • 1. UWB
    • 1. Overview and Introduction
    • 2. UWB Merger with Bluetooth
    • 3. UWB Equipped Vehicles Forecast
    • 4. Key Application Areas for UWB
    • 5. Conclusions
• 8. Zigbee - IEEE 802.15.4
  • 1. Zigbee
    • 1. Overview and Introduction
    • 2. Zigbee Enabled Vehicle Forecast
    • 3. Key Application Areas for Zigbee
    • 4. Conclusions
• 9. Other Technologies and Standards
  • 1. Other Technologies
    • 1. Wimax - Introduction and Overview
  • 2. Wimax - Key Application Areas
  • 3. NFC- Introduction and Overview
  • 4. NFC - Key Application Areas
  • 5. Radio Frequency - Introduction and Overview
  • 6. Radio Frequency - Major Application Areas
  • 7. Conclusions