歐洲的食物纖維市場

Abstract

Improving Consumer Awareness Remains Vital to Market Growth

With the rapidly increasing incidence of obesity and type-2 diabetes, the medical benefits of food fibres have been drawing considerable media attention. As a result, consumers are being continuously bombarded with marketing messages highlighting the dietary importance and benefits of fibres. While this is helping raise awareness among the general population, it often leaves them overwhelmed and confused, unable to distinguish the facts from the marketing hype. Hence, as consumers represent a vital part of the value chain, credible consumer education is still an extremely important issue and challenge for companies active in, or wishing to enter, this market.

This Frost & Sullivan research service is an analysis of the European food fibres market. It presents a strategic analysis of the overall market based on end-user profiles, competitive environment, regulations and market share. Further, the study is segmented across various fibre types and provides strategic recommendations that help address the challenges faced by the industry.

'All Natural Labelling' is a Key Competitive Advantage

In response to the improving health awareness and nutrition consciousness among consumers, food manufacturers are putting greater stress on promoting the benefits of nutritious ingredients in their products. The 'all-natural labelling' has given manufacturers a powerful edge in the fibres market, especially with the present consumer drive towards additive-free products.

However, tighter legislative controls across Europe have a limiting influence on the growth of the European food fibres market. "French food producers can only include a maximum of 2 per cent fibres as binders in meat products and in Germany, there are concerns pertaining to the inclusion of certain fibres as food ingredients," notes the analyst of this research service. "These variations could discourage manufacturers from expanding their business and this trend is likely to exert a notable impact on the market in the initial years of the forecast period."

Proposed Regulation on Nutrition and Health Claims could Pose Serious Challenges

In July 2003, the European Commission began circulating a proposed new regulation on health claims and nutritional labelling on food. Under the legislation, claims referring to the nutrient or calorie content, such as 'low fat' or 'high fibre', would have to meet specific requirements regarding their content. Further, vague, or 'soft' health claims on food products are to be banned and more specific health claims will require to be supported by extensive scientific evaluation. Although these laws can help raise market entry barriers, they are also likely to reduce marketing opportunities for manufacturers.

The market for insoluble fibres is witnessing a slow growth due to the wider availability of new types of fibres. "Awareness of the nutritional benefits of soluble fibres has become widespread and these benefits have overshadowed the higher price of soluble fibres in comparison to insoluble fibres," says the analyst. "Furthermore, the increasing popularity of prebiotics has also substantially benefited the soluble fibres market and this market should show healthy growth in the future."

Table of Contents

• 1. Executive Summary
  • 1. Introduction to the European Food Fibre Market
    • 1. The European Food Fibre Market
  • 2. Summary of Major Findings
    • 1. Competitive Analysis
    • 2. Conclusions and Recommendations
• 2. Introduction to the Industry
  • 1. Introduction to the European Food Fibre Industry
    • 1. The Food Fibre Industry
    • 2. Health Benefits of Food Fibres
    • 3. Deficiency of Food Fibres
    • 4. Industry Developments
    • 5. Examples of Industry Developments
  • 2. Industry Legislation
    • 1. Industry Legislation
  • 3. Industry Challenges
    • 1. Challenges Facing the European Food Fibre Market
  • 4. Glossary
    • 1. Glossary
  • 5. List of Abbreviations
    • 1. List of Abbreviations
• 3. Strategic Analysis of the European Total Food Fibre Market
  • 1. Market Overview
    • 1. Total Insoluble Fibre Market
    • 2. Total Soluble Fibre Market
  • 2. Market Drivers
    • 1. Market Drivers for the Total Food Fibre Market
      • a. Natural Labelling
      • b. Increase in Health Awareness and Nutrition Consciousness
      • c. Fibres Help in Weight Reduction
      • d. Scientific Research Advocates the Use of Food Fibres
  • 3. Market Restraints
    • 1. Market Restraints for the Total Food Fibre Market
      • a. Consumer Awareness of the Benefits Associated with the Consumption of Fibre is Low
      • b. Strict Legislative Procedures Hamper Growth
      • c. Food Fibres Allergies
  • 4. Analysis and Forecast
    • 1. Total Insoluble Fibre Market
    • 2. Total Soluble Fibre Market
  • 5. Competitive Structure
    • 1. Competitive Structure
  • 6. Competitive Environment
    • 1. Total Insoluble Fibre Market
    • 2. Total Soluble Fibre Market
  • 7. Market Share Analysis
    • 1. Total Insoluble Fibre Market
    • 2. Total Soluble Fibre Market
• 4. Strategic Analysis of the European Insoluble Fibre Market
  • 1. Analysis of the European Wheat Fibre Market
    • 1. Introduction
    • 2. Market Drivers
    • 3. Market Restraints
    • 4. Market Engineering Measurements
    • 5. Analysis and Forecasts
    • 6. Application Analysis
    • 7. Competitive Structure
    • 8. Competitive Environment
    • 9. Market Share Analysis
  • 2. Analysis of the European Oat Fibre Market
    • 1. Introduction
    • 2. Market Drivers
    • 3. Market Restraints
    • 4. Market Engineering Measurements
    • 5. Analysis and Forecasts
    • 6. Application Analysis
    • 7. Competitive Structure
    • 8. Competitive Environment
    • 9. Market Share Analysis
  • 3. Analysis of the European Pea Fibre Market
    • 1. Introduction
    • 2. Market Drivers
    • 3. Market Restraints
    • 4. Market Engineering Measurements
    • 5. Analysis and Forecasts
    • 6. Application Analysis
    • 7. Competitive Structure
    • 8. Competitive Environment
    • 9. Market Share Analysis
  • 4. Analysis of the European Potato Fibre Market
    • 1. Introduction
    • 2. Market Drivers
    • 3. Market Restraints
    • 4. Market Engineering Measurements
    • 5. Analysis and Forecasts
    • 6. Application Analysis
    • 7. Competitive Structure
    • 8. Competitive Environment
    • 9. Market Share Analysis
• 5. Strategic Analysis of the Other Insoluble Fibre Market
  • 1. Introduction to the Other Insoluble Food Fibres Market
    • 1. The Other Food Fibre Market
  • 2. Analysis of the Sugar Beet Fibre Market
    • 1. Introduction
    • 2. Market Drivers
    • 3. Market Restraints
  • 3. Analysis of the Soy Fibre Market
    • 1. Introduction
    • 2. Market Drivers
    • 3. Market Restraints
• 6. Strategic Analysis of the European Soluble Fibre Market
  • 1. Analysis of the Inulin Market in Europe
    • 1. Introduction
    • 2. Market Drivers
    • 3. Market Restraints
    • 4. Market Engineering Measurements
    • 5. Analysis and Forecasts
    • 6. Application Analysis
    • 7. Competitive Structure
    • 8. Competitive Environment
    • 9. Market Share Analysis
  • 2. Analysis of the Oligofructose Market in Europe
    • 1. Introduction
    • 2. Market Drivers
    • 3. Market Restraints
    • 4. Market Engineering Measurements
    • 5. Analysis and Forecasts
    • 6. Application Analysis
    • 7. Competitive Structure
    • 8. Competitive Environment
    • 9. Market Share Analysis
• 7. Strategic Market Issues and Recommendations
  • 1. Internal Growth Strategies
    • 1. Strategies based on Product Development
    • 2. Strategies based on Expanding Product Mix
    • 3. Strategies for the Marketing and Sales Department
    • 4. Strategies based on Low Cost Manufacturing
  • 2. External Growth Strategies
    • 1. Strategies based on Mergers and Acquisitions
    • 2. Strategies based on Geographic Expansions
    • 3. Other External Strategies
• 8. Frost & Sullivan Awards
  • 1. Market Leadership Award
    • 1. Market Leadership Award
  • 2. Competitive Strategy Leadership Award
    • 1. Competitive Strategy Leadership Award
  • 3. Environment Sustainability Award
    • 1. Environment Sustainability Award
• 9. Database of Key Industrial Participants
  • 1. Key Industry Participants
    • 1. Examples of Key Market Participants
• 10. Decision Support Database
  • 1. Databases
    • 1. Prevalence of Obese Population
    • 2. Total Healthcare Expenditures
    • 3. Prevalence of Diabetes
    • 4. Incidence of Colon Rectum Cancer
    • 5. Incidence of Breast Cancer