[英文調查報告書] 農業用牽引機／自動混合機：北美

Abstract

Participants in the Farm Tractors and Self-propelled Combine Harvesters Markets Must Offer Competitive Prices as Competition Heightens

Enterprises in the mature North American markets for farm tractors and self-propelled combine harvesters are facing the challenge of maintaining their market position due to the stiff competition from the current market participants. Manufacturers need to come out with wider product ranges at highly competitive prices and provide comprehensive customer service approach and superior technical expertise and quality. Expanding their geographic coverage and installing reliable distribution networks to meet demands is also expected to help participants in sustaining revenue growth.

This Frost & Sullivan research service provides an overview of and an outlook for the North American farm tractors and self-propelled combine harvesters markets, detailing revenue forecasts by region and segments as well as providing market share analyses. It looks into the major categories of tractors based on horsepower (hp) -- low, medium, and high. This information is valuable for both large and small market participants seeking to position themselves for maximum return on investment.

Rising Commodity Prices Steer Market Revenues Upward

The North American farm tractors market depends heavily on developments in the agriculture sectors. Since 2001, farms in the region have been enjoying ascending commodity prices. "For instance, the prices of both soybean and corn have increased more than two-folds from 2003-2004," points out the analyst of this research service. "Such hikes have been mainly due to rising demand from the Asia Pacific region (especially China) and the continuous depreciation of the U.S. Dollar against major global currencies."

An upward swing in the commodity prices has increased farmers power to purchase combine harvesters and tractors. Manufacturers of these equipments thus need to step up their promotional activities to convince farmers to buy performance-enhancing machinery.

Fast Multiplying Hobby Farms Propel Demand for Low- and Medium-Horsepower Tractors

"There has been an increase in the demand for low- and medium-horsepower tractors from a new set of consumers called hobby farmers or sundowners," notes the analyst. Hobby farmers are not farmers by profession and they earn their livelihood through other channels. They spend around 100-200 hours a year in farming as against 1000-2000 hours spent by the regular farmers.

At present, the hobby-farming segment is 60,000-80,000 units strong, comprising of tractors with capacity below 70 horsepower and experiencing an annual growth of 8.0 to 15.0 percent. As the North American economy continues its ascent and the cash flow surges up, the demand for low- and medium-horsepower tractors is likely to rise. In addition, the conversion of mid-sized farms into either small, part-time ones or larger ones is further set to propel the farm tractors market.

1. Executive Summary
- 1. Market Overview and Definitions
  - 1. Overview & Definitions
  - 2. Competitive Analysis
  - 3. Technologies
- 2. Summary of Major Findings
  - 1. Market Opportunities and Forecasts
  - 2. Analysis by Major Segments
  - 3. Conclusions
2. Total North American Farm Tractors and Self-Propelled Combine Harvesters Markets
- 1. Overview and Definitions
  - 1. Introduction
  - 2. Market Engineering Measurements
- 2. Market Dynamics
  - 1. Primary Challenges
    - a. Degree of Market Penetration Negatively Impacting Market Growth
    - b. Maintaining High Quality and Low Manufacturing Cost is an Ordeal
    - c. High Equipment Prices in the Industry Leads to Increased Sales of Second-Hand Technology Impacting Market Growth
    - d. Industry Pressures and Consolidation Forces Companies into Partnerships to Maintain Activities and Market Standing
  - 2. Secondary Market Challenges
    - a. Insufficient Improvements in Productivity Will Drive Ineffective Manufacturers Out of the Market
    - b. Regulations Forces Manufacturers to Increase Levels of Investment in Plant and Product Safety
    - c. Industry Consolidation Endangers Existence of Smaller and Medium-Sized Participants
    - d. Increased Competition from Foreign Manufacturers Depressing Unit Movement
    - e. Appreciation of Euro Reduces Competitiveness of European Equipment Manufacturers
- 3. Market Forecasts
  - 1. Revenue Forecasts
  - 2. Revenues by Product Type
  - 3. Unit Shipment by Product Type
  - 4. Technology Trends
- 4. Competitive Analysis
  - 1. Competitive Structure
  - 2. Market Share Analysis
- 5. Frost & Sullivan Awards
  - 1. Entrepreneurial Company Award
  - 2. Product Quality Leadership Award
  - 3. Product Innovation Award
3. North American Farm Tractors Market
- 1. Overview and Definitions
  - 1. Overview
  - 2. Definitions
  - 3. Market Engineering Measurements
- 2. Market Dynamics
  - 1. Market Drivers
    - a. Focus on Niche Markets Encourages Revenue Growth
    - b. Increasing Hobby Farms Cultivates Demand for Low and Medium Horsepower Farm Tractors
    - c. Increased Commodity Prices Inspires Market Revenues
    - d. Internal Revenue Service (IRS) Tax Incentives Motivates Demand
    - e. Need for Powerful Tractors Strengthens Sales
  - 2. Market Restraints
    - a. Mature Market with High Penetration Levels Impacts Sales
    - b. High Equipment Prices for High Power and Four Wheel Drive Farm Tractors Limit Market Growth
    - c. Decreasing Farm Acres Impacts Demand for New Equipment
    - d. Lower Priced Imports of Compact Farm Tractors Restrict Growth Potential
- 3. Market Forecasts
  - 1. Total Revenue Forecasts
  - 2. Revenues by Product Type
  - 3. Unit Shipment by Product Type
  - 4. Geographic Analysis by Revenues
  - 5. Geographical Analysis by Unit Shipment
- 4. Market Trends
  - 1. Pricing Trends
  - 2. Technology Trends
- 5. Competitive Analysis
  - 1. Competitive Structure
  - 2. Market Share Analysis
4. North American Self-Propelled Combine Harvesters Market
- 1. Overview and Definitions
  - 1. Overview
  - 2. Definitions
  - 3. Market Engineering Measurements
- 2. Market Dynamics
  - 1. Market Drivers
    - a. Improved Technology in Self-Propelled Combines Results in Labor Savings, Boosting Sales
    - b. Increasing Food Requirements Leads to Higher Equipment Sales
    - c. Increased Commodity Prices Inspires Higher Demand
    - d. Internal Revenue Service (IRS) Tax Incentives Motivates Demand
  - 2. Market Restraints
    - a. Longer Equipment Life Decreases the Demand from Replacement Market
    - b. Mature Market with High Penetration Levels Impacts Sales
    - c. Declining Confidence in the Market Impedes Revenue Growth
    - d. High Equipment Prices Limit Market Growth
    - e. Lengthening Product Life Cycle Reduces Replacement Demand
- 3. Market Forecasts
  - 1. Revenue Forecasts
  - 2. Geographic Analysis by Revenues
  - 3. Geographic Analysis by Unit Shipment
- 4. Market Trends
  - 1. Pricing Trends
  - 2. Technology Trends
- 5. Competitive Analysis
  - 1. Competitive Structure
  - 2. Market Share Analysis
5. Appendix
- 1. Decision Support Database
  - 1. Total Cultivated Area
  - 2. Area Under Agricuture
  - 3. Corn Cultivated Acreage
  - 4. Percent of Corn Cultivated Acreage
  - 5. Corn Production
  - 6. Wheat Cultivated Acreage
  - 7. Percent of Wheat Cultivated Acreage
  - 8. Wheat Production

List Of Figures

Chapter 2

Total Farm Tractors and Self-Propelled Combine Harvesters Market: Impact of Top Nine Industry Challenges (North America), 2005-2011
Total Farm Tractors and Self-Propelled Combine Harvesters Market: Unit Shipment and Revenue Forecasts (North America), 2001-2011
Total Farm Tractors and Self-Propelled Combine Harvesters Market: Revenues by Product Type (North America), 2001-2011
Total Farm Tractors and Self-Propelled Combine Harvesters Market: Percent of Revenues by Product Type (North America), 2001-2011
Total Farm Tractors and Self-Propelled Combine Harvesters Market: Unit Shipments by Product Type (North America), 2001-2011
Total Farm Tractors and Self-Propelled Combine Harvesters Market: Percent of Shipments by Product Type (North America), 2001-2011
Total Farm Tractors and Self-Propelled Combine Harvesters Market: Competitive Structure (North America), 2004
Total Farm Tractors and Self-Propelled Combine Harvesters Market: Database of Key Industry Participants by Product Type (North America), 2004
Total Farm Tractors and Self-Propelled Combine Harvesters Market: Company Market Share by Revenues (North America), 2004

Chapter 3

Farm Tractors Market: Market Drivers Ranked in Order of Impact (North America), 2005-2011
Farm Tractors Market: Market Restraints Ranked in Order of Impact (North America), 2005-2011
Farm Tractors Market: Unit Shipment and Revenue Forecasts (North America), 2001-2011
Farm Tractors Market: Revenues by Product Type (North America), 2001-2011
Farm Tractors Market: Percent of Revenues by Product Type (North America), 2001-2011
Farm Tractors Market: Unit Shipment by Product Type (North America), 2001-2011
Farm Tractors Market: Percent of Unit Shipment by Product Type (North America), 2001-2011
Farm Tractors Market: Revenue Breakup by Geographic Regions (North America), 2001-2011
Farm Tractors Market: Percent of Revenues by Geographic Regions (North America), 2001-2011
Farm Tractors Market: Unit Shipment Breakup by Geographic Regions (North America), 2001-2011
Farm Tractors Market: Percent of Unit Shipment by Geographic Regions (North America), 2001-2011
Farm Tractors Market: Competitive Structure (North America), 2004
Farm Tractors Market: Database of Key Industry Participants by Product Type (North America), 2004
Farm Tractors Market: Company Market Share by Revenues (North America), 2004

Chapter 4

Self-Propelled Combine Harvesters Market: Market Drivers Ranked in Order of Impact (North America), 2005-2011
Self-Propelled Combine Harvesters Market: Market Restraints Ranked in Order of Impact (North America), 2005-2011
Self-Propelled Combine Harvesters Market: Unit Shipment and Revenue Forecasts (North America), 2001-2011
Self-Propelled Combine Harvesters Market: Revenue Breakup by Geographic Regions (North America), 2001-2011
Self-Propelled Combine Harvesters Market: Percent of Revenues by Geographic Regions (North America), 2001-2011
Self-Propelled Combine Harvesters Market: Unit Shipment Breakup by Geographic Regions (North America), 2001-2011
Self-Propelled Combine Harvesters Market: Percent of Unit Shipment by Geographic Regions (North America), 2001-2011
Self-Propelled Combine Harvesters Market: Competitive Structure Type (North America), 2004
Self-Propelled Combine Harvesters Market: Company Market Share by Revenues (North America), 2004

北美農業用牽引機及自動混合機市場

North American Farm Tractors and Self-Propelled Combine Harvesters Markets

Abstract

Table of Contents