亞洲保險業者CRM變革策略：專注於分析顧客

Abstract

This document is about Orchestrating the CRM Transformation in Asian Insurers: Focusing on Customer Analytics

Table of Contents

• Table of Contents
• Financial Insights Opinion
• In This Report
  • Brief Description of the Solution
    • Customer Analytics
    • Figure: Business Analytics Applications and Tools
    • Core Versus Predictive Analytics
    • Table: Worldwide Insurance Industry IT Analytics Spending by Segment, 2005 and 2010 ($M)
• Situation Overview
  • Current Lay of the Land for Insurers
    • Putting Your Money Where Your Mouth Is: In Customer Analytics
    • Business Benefits
      • Sophisticated Call Center Analytics
    • Challenges and Shortcomings
      • Data Hurdles
      • What are the Quantifiable ROIs?
• Future Outlook
• Essential Guidance
  • Actions for Insurers
  • Actions for Vendors
• Learn More
  • Related Research
  • Appendix: Key BI Tools Vendors
    • Business Objects (www.businessobjects.com)
    • SAS (www.sas.com)
    • Cognos (www.cognos.com)
    • Microsoft (www.microsoft.com)
    • Hyperion (www.hyperion.com)
  • Synopsis