Abstract
Global demand to grow 6.5% annually through 2011
Demand for wipes, both consumer and industrial, is forecast to increase 6.5 percent per annum to nearly $8 billion in 2011. Wipes have experienced explosive growth over the course of the past ten years or so. What began as a convenience item for parents during infant diaper changes has turned into a vast taskspecific product market where there is a wipe for nearly every need. The success of wipes in both consumer and industrial markets derives from the ease-of-use, disposability, portability, and reduced risk of cross-contamination these products offer. While market expansion continues, there have been signs of maturity in the global wipes industry as the rate of new product introductions begins to slow and is centered around improvements of existing product lines (e.g., improving nonwoven properties, including enhanced softness, tear resistance, absorbency, thickness, heat and abrasion resistance, static discharge, lint content, particle emission and biodegradability) and not the invention of entirely new product categories or applications, as was the case over the past ten years (e.g., floor cleaning wipes in the late 1990s/early 2000s).
Developed areas to remain dominant markets for wipes
The majority of the global wipes market is controlled by the developed areas of the US, Western Europe and Japan. Just the US and Western Europe together, for example, accounted for nearly two-thirds of the global market in 2006. Propelled by a significant manufacturing base, a large affluent population base and lifestyle trends focused on time-saving products, the developed areas of the US, the Western Europe region and Japan will continue to lead the global wipes market.
Study coverage
It presents historical demand data for the years 1996, 2001 and 2006 and forecasts for 2011 and 2016 by product market, 6 regions worldwide and for 16 countries. In addition, this study also considers market environment factors, evaluates company market share data and profiles 29 global industry competitors.
Table of Contents
INTRODUCTION
I. EXECUTIVE SUMMARY
II. MARKET ENVIRONMENT
- General
- World Economic Overview
- World Demographic Outlook
- World Population Outlook
- World Urban Population Outlook
- Population under 5 Years Old Outlook
- World Female Population Outlook
- Households
- World Consumer Spending Outlook
- World Manufacturing Overview
- World Motor Vehicle Production
- World Motor Vehicles in Use
- World Cosmetic & Toiletry Overview
- World Soap & Detergent Overview
- World Health Expenditures
- Competitive Technologies
- Environmental & Regulatory Overview
- Raw Material Trends
- Spunlaced Nonwovens
- Airlaid Nonwovens
- Other Substrates
III. OVERVIEW
- General
- World Wipes Overview
- Market Demand
- Consumer Wipes
- Baby Wipes
- Personal Care Wipes
- Household & Automotive Wipes
- Industrial Wipes
- Manufacturing Wipes
- Health Care Wipes
- Other Industrial Wipes
- Consumer Wipes
- Product Demand
- Regional Demand
- Per Capita Consumption Trends
- Market Demand
- Production & Trade Considerations
IV. NORTH AMERICA
- General
- Markets
- Suppliers
- United States
- Canada
- Mexico
V. WESTERN EUROPE
- General
- Markets
- Suppliers
- France
- Germany
- Italy
- Spain
- United Kingdom
- Other Western Europe
VI. ASIA/PACIFIC
- General
- Markets
- Suppliers
- Australia
- China
- India
- Japan
- Other Asia/Pacific
VII. OTHER REGIONS
- Latin America
- Brazil
- Other Latin America
- Eastern Europe
- Russia
- Other Eastern Europe
- Africa/Mideast
VIII. INDUSTRY STRUCTURE
- General
- Market Share
- Converters' Level
- Retail Level
- Industry Restructuring
- Competitive Strategies
- New Product Development
- Product Line Extension
- Low Cost Position
- Product Placement
- Market Segmentation
- Cooperative Agreements
- Manufacturing Methods
- Contract Manufacturing
- Marketing & Distribution
- COMPANY PROFILES
- AFG Wipes Incorporated, see Albaad Massuot Yitzhak
- Ahlstrom Corporation
- Albaad Massuot Yitzhak Limited
- American Hygienics Corporation
- Ataman Ilac ve Kozmetik San Tic Limited Sti
- BBA Aviation plc
- Beiersdorf AG
- C-Airlaid LLC
- Chicopee Incorporated, see Polymer Group Incorporated
- Clorox Company
- Codi International BV, see Suominen Corporation
- Converting Wet Wipes Srl
- DuPont (EI) de Nemours
- Feucht-Hygiene-Werk GmbH, see Albaad Massuot Yitzhak
- Fiberweb plc
- Georgia-Pacific Corporation, see Koch Industries
- Grupo Productos Internacionales Mabe SA de CV
- Henkel KGaA
- Jeyes Group Limited
- Johnson & Johnson
- Johnson (SC) & Son Incorporated
- Kao Corporation
- Kimberly-Clark Corporation
- Koch Industries Incorporated
- Merino Pty Limited
- Neutrogena Corporation, see Johnson & Johnson
- Nice-Pak Products Incorporated
- Polymer Group Incorporated
- Pristine Care Products Pvt Limited
- Procter & Gamble Company
- Productos Familia SA, see Svenska Cellulosa AB
- Professional Disposables International, see Nice-Pak Products
- Reckitt Benckiser plc
- Rockline Industries Incorporated
- Suominen Corporation
- Svenska Cellulosa AB
- Unilever Group
- Other Companies Mentioned in Study
LIST OF TABLES
SECTION I -- EXECUTIVE SUMMARY
- Summary Table
SECTION II -- MARKET ENVIRONMENT
- 1 World Gross Domestic Product by Region
- 2 World Population by Region
- 3 World Urban Population by Region
- 4 World Population under 5 Years Old by Region
- 5 World Female Population by Region
- 6 World Households by Region
- 7 World Personal Consumption Expenditures
- 8 World Manufacturing Value Added by Region
- 9 World Motor Vehicle Production
- 10 World Motor Vehicle Park by Region
- 11 World Cosmetic & Toiletry Shipments by Region
- 12 World Soap & Detergent Shipments by Region
- 13 World Health Expenditures by Region
- 14 Raw Material Trends
SECTION III -- OVERVIEW
- 1 World Wipes Demand by Market
- 2 World Consumer Wipes Market by Segment & Region
- 3 World Baby Wipes Market by Region
- 4 World Personal Care Wipes Market by Region
- 5 World Household & Automotive Wipes Market by Region
- 6 World Industrial Wipes Market by Segment & Region
- 7 World Manufacturing Wipes Market by Region
- 8 World Health Care Wipes Market by Region
- 9 World Other Industrial Wipes Market by Region
- 10 World Wipes Demand by Product
- 11 World Wipes Demand by Region
SECTION IV -- NORTH AMERICA
- 1 North America -- Economic Indicators
- 2 North America -- Wipes Demand by Market
- 3 United States -- Economic Indicators
- 4 United States -- Wipes Demand by Market
- 5 Canada -- Economic Indicators
- 6 Canada -- Wipes Demand by Market
- 7 Mexico -- Economic Indicators
- 8 Mexico -- Wipes Demand by Market
SECTION V -- WESTERN EUROPE
- 1 Western Europe -- Economic Indicators
- 2 Western Europe -- Wipes Demand by Market
- 3 France -- Economic Indicators
- 4 France -- Wipes Demand by Market
- 5 Germany -- Economic Indicators
- 6 Germany -- Wipes Demand by Market
- 7 Italy -- Economic Indicators
- 8 Italy -- Wipes Demand by Market
- 9 Spain -- Economic Indicators
- 10 Spain -- Wipes Demand by Market
- 11 United Kingdom -- Economic Indicators
- 12 United Kingdom -- Wipes Demand by Market
- 13 Other Western Europe -- Economic Indicators
- 14 Other Western Europe -- Wipes Demand by Market
SECTION VI -- ASIA/PACIFIC
- 1 Asia/Pacific -- Economic Indicators
- 2 Asia/Pacific -- Wipes Demand by Market
- 3 Australia -- Economic Indicators
- 4 Australia -- Wipes Demand by Market
- 5 China -- Economic Indicators
- 6 China -- Wipes Demand by Market
- 7 India -- Economic Indicators
- 8 India -- Wipes Demand by Market
- 9 Japan -- Economic Indicators
- 10 Japan -- Wipes Demand by Market
- 11 Other Asia/Pacific -- Economic Indicators
- 12 Other Asia/Pacific -- Wipes Demand by Market
SECTION VII -- OTHER REGIONS
- 1 Latin America -- Economic Indicators
- 2 Latin America -- Wipes Demand by Market
- 3 Brazil -- Economic Indicators
- 4 Brazil -- Wipes Demand by Market
- 5 Other Latin America -- Economic Indicators
- 6 Other Latin America -- Wipes Demand by Market
- 7 Eastern Europe -- Economic Indicators
- 8 Eastern Europe -- Wipes Demand by Market
- 9 Russia -- Economic Indicators
- 10 Russia -- Wipes Demand by Market
- 11 Other Eastern Europe -- Economic Indicators
- 12 Other Eastern Europe -- Wipes Demand by Market
- 13 Africa/Mideast -- Economic Indicators
- 14 Africa/Mideast -- Wipes Demand by Market
SECTION VIII -- INDUSTRY STRUCTURE
- 1 Wipes Sales by Company, 2006
- 2 Selected Acquisitions & Divestitures
- 3 Selected Cooperative Agreements
LIST OF CHARTS
SECTION III -- OVERVIEW
- 1 World Consumer Wipes Market by Region, 2006
- 2 World Industrial Wipes Market by Region, 2006
- 3 World Wipes Demand by Region, 2006
- 4 Per Capita Wipes Demand/Per Capita GDP Relationship
SECTION VIII -- INDUSTRY STRUCTURE
- 1 World Wipes Converter Market Share, 2006
- 2 World Wipes Retail Market Share, 2006

