Abstract
US demand to exceed 235 billion units by 2010
US beverage container demand is forecast to exceed 235 billion units in 2010. Best prospects are anticipated in bottled water, sports beverages and smaller ready-todrink beverage segments such as energy drinks, soymilk, and flavored and enhanced waters. While overall growth will be limited by shifts in beverage preferences, packaging demand will benefit from rising demand for smaller containers for soft drinks and milk, and increased use of novel or innovative containers for beer and wine.
Water, milk bottles to grow the fastest
Carbonated soft drinks will remain the largest single market for beverage containers, with a share of nearly 40 percent in unit terms in 2010. Beer will remain the second largest market, accounting for nearly one-fourth of total unit demand. By 2010, bottled water will overtake fruit beverages in unit terms, becoming the third-largest drink container market.
Flavored and enhanced waters are expected to post robust advances, paced by a flurry of new product introductions and general consumer interest in enhanced, functional beverages. Energy drinks in particular will benefit from popularity among an expanding range of consumers. Rising consumption in these segments will drive opportunities for related containers, especially plastic bottles and aluminum cans and bottles.
While overall milk container demand will advance at a modest pace, strong sales of milk in single-serving sized plastic bottles, especially in schools and restaurants, will be an area of growth in the segment. Single-serving milk bottle demand will also be aided by advances in aseptic processing and a steady stream of new milk beverages, especially flavored types.
Plastic to lead gains by material
Plastic containers continue to represent the growth segment of the beverage container industry, having captured a significant share of the market from traditional metal, glass and paperboard containers over the past several decades. In 2005, plastics were the leading beverage container material by volume, accounting for 57 percent of packaged beverage gallonage. Glass container demand will benefit from growing consumer preference for premium beers in glass bottles and the popularity of new product introductions in the premium segment, such as lowcarbohydrate beers, which generally rely on glass bottles to achieve an upscale image and a unique brand identity.
Innovations to drive beer, wine segment
While growing consumer preference for wine and spirits has reduced beer?fs share of alcoholic beverage demand, innovative packaging will become increasingly important as brewers attempt to revitalize beer?fs image in order to recapture market share. Niche containers like aluminum bottles will gain ground as producers seek distinctive containers to give beer a more upscale image. The container mix for wine is expected to continue to diversify over the next decade as radically new formats for wine gain ground, especially with higher-priced products. While bag-in-box containers will log healthy advances, containers such as plastic bottles, aluminum cans and aseptic cartons, have emerged as wine packaging options.
Study coverage
This new Freedonia industry study presents historical US demand data (1995, 2000, 2005) and forecasts to 2010 and 2015 by beverage container material and market. The study also examines the market environment, profiles 37 companies and evaluates market share.
TABLE OF CONTENTS
I. EXECUTIVE SUMMARY
II. MARKET ENVIRONMENT
- General
- Macroeconomic Outlook
- Demographic & Household Trends
- Age Distribution Patterns
- Other Demographic Trends
- Consumer Income & Spending Trends
- Beverage Industry Overview
- Packaging Trends
- Vending Trends
- Historical Market Trends
- Pricing Trends
- Environmental & Regulatory Issues
- Recycling Trends
- Regulatory Considerations
- Technological Overview
- World Markets
- International Trade
III. MARKETS
- General
- Nonalcoholic Beverages
- Carbonated Soft Drinks
- Overview
- Container Demand
- Milk
- Overview
- Container Demand
- Bottled Water
- Overview
- Container Demand
- Fruit Beverages
- Overview
- Container Demand
- Sports Beverages
- Overview
- Container Demand
- Other Nonalcoholic Ready-To-Drink Beverages
- Overview
- Container Demand
- Alcoholic Beverages
- Beer
- Overview
- Container Demand
- Wine
- Overview
- Container Demand
- Distilled Spirits
- Overview
- Container Demand
IV. CONTAINER OVERVIEW
- General
- Container Demand
V. PLASTIC CONTAINERS
- General
- Resins
- PET
- HDPE & Other
- Pouches
- Markets
- Carbonated Soft Drinks
- Water
- Fruit Beverages
- Milk
- Other
- Sports Beverages
- Other Ready-To-Drink Beverages
- Distilled Spirits
- Beer
- Wine
VI. METAL CONTAINERS
- General
- Materials
- Aluminum
- Steel
- Markets
- Carbonated Soft Drinks
- Beer
- Other
- Other RTD Beverages
- Fruit Beverages
- Bottled Water, Sports Beverages & All Other
- Captive Versus Merchant Production
VII. GLASS BOTTLES
- General
- Markets
- Beer
- Wine
- Other
- Nonalcoholic
- Alcoholic
VIII. PAPERBOARD CONTAINERS
- General
- Types
- Markets
- Milk
- Fruit Beverages
- Other
IX. INDUSTRY STRUCTURE
- General
- Industry Composition & Market Share
- Metal
- Plastic
- Glass
- Paperboard
- Market Leaders & Competitive Strategies
- Ball
- Anheuser-Busch
- Rexam
- Owens-Illinois
- Crown Holdings
- Acquisitions & Divestitures
- Manufacturing & Development
- Marketing & Distribution
- Integration
- Cooperative Agreements
COMPANY PROFILES
- Alcan Incorporated
- Alcoa Incorporated
- Altria Group Incorporated
- Amcor Limited
- Ampac Packaging LLC
- Anchor Glass Container Corporation
- Anheuser-Busch Companies Incorporated
- Ball Corporation
- Blue Ridge Paper Products Incorporated
- Captive Plastics Incorporated
- CCL Industries Incorporated
- CKS Packaging Incorporated
- Coca-Cola Enterprises Incorporated
- Consolidated Container Company LLC
- Constar International Incorporated
- Coors Brewing Company, see Molson Coors Brewing
- Crown Holdings Incorporated
- DairyPak, see Blue Ridge Paper Products Incorporated
- Dean Foods Company
- DuPont (EI) de Nemours
- Exal Holdings BV
- Gallo (E&J) Winery Incorporated
- Graham Packaging Holdings Company
- International Paper Company
- Kapak Corporation, see Ampac Packaging LLC
- Kraft Foods Global Incorporated, see Altria Group
- Liquid Container/Plaxicon Company
- Longhorn Glass Corporation, see Anheuser-Busch
- Mayfield Dairy Farms, see Dean Foods Company
- Metal Container Corporation, see Anheuser-Busch
- Molson Coors Brewing Company
- Novapak Corporation, see PVC Container Corporation
- Novelis Incorporated
- Owens-Illinois Incorporated
- Pechiney SA, see Alcan Incorporated
- Plastipak Holdings Incorporated
- Pretium Packaging LLC
- PVC Container Corporation
- Rexam plc
- Rocky Mountain Bottle Company, see Molson Coors
- Brewing Company and Owens-Illinois
- Rocky Mountain Metal Container LLC, see Ball
- Corporation and Molson Coors Brewing Company
- Saint-Gobain
- Scholle Corporation
- SIG Holding Limited
- Silgan Holdings Incorporated
- Sonoco Products Company
- Southeastern Container Incorporated, see Coca-Cola
- Enterprises Incorporated
- Tetra Laval International SA
- Tianjin New World Glass Containers Company Limited,
- see Owens-Illinois Incorporated
- Vitro American National Can SA de CV, see Rexam plc
- Vitro SA de CV
- Western Container Corporation, see Coca-Cola
- Enterprises Incorporated
LIST OF TABLES
SECTION I -- EXECUTIVE SUMMARY
- Summary Table
SECTION II -- MARKET ENVIRONMENT
- 1 Macroeconomic Indicators
- 2 Population & Households
- 3 Consumer Income & Spending
- 4 Packaged Beverage Production
- 5 Packaging Shipments
- 6 Beverage Vending Demand
- 7 Beverage Container Demand, 1995-2005
- 8 Beverage Container Pricing
- 9 Soft Drink Container Recycling Rates
SECTION III -- MARKETS
- 1 Beverage Container Demand by Market
- 2 Nonalcoholic Beverage Production by Type
- 3 Packaged Carbonated Soft Drink Production by Material
- 4 Carbonated Soft Drink Container Demand by Material
- 5 Packaged Milk Production by Material
- 6 Milk Container Demand by Material
- 7 Nonbulk Packaged Water Production by Material
- 8 Bottled Water Container Demand by Material
- 9 Packaged Fruit Beverage Production by Material
- 10 Fruit Beverage Container Demand by Material
- 11 Sports Beverage Production by Material
- 12 Sports Beverage Container Demand by Material
- 13 Other Ready-To-Drink Packaged Beverage Production
- by Material
- 14 Other Ready-To-Drink Beverage Container Demand
- by Material
- 15 Alcoholic Beverage Production by Type
- 16 Packaged Beer Production by Material
- 17 Beer Container Demand by Material
- 18 Packaged Wine Production by Material
- 19 Wine Container Demand by Material
- 20 Packaged Distilled Spirits Production by Material
- 21 Distilled Spirits Container Demand by Material
SECTION IV – CONTAINER OVERVIEW
- 1 Beverage Container Demand by Material
SECTION V -- PLASTIC CONTAINERS
- 1 Plastic Beverage Container Demand by Type
- 2 Resin Use in Plastic Beverage Containers
- 3 Plastic Beverage Container Demand by Market
- 4 Plastic Carbonated Soft Drink Container Demand
- 5 Plastic Water Container Demand
- 6 Plastic Fruit Beverage Container Demand
- 7 Plastic Milk Container Demand
- 8 Other Plastic Beverage Container Demand by Market
SECTION VI – METAL CONTAINERS
- 1 Metal Beverage Container Demand
- 2 Metal Beverage Container Demand by Material
- 3 Metal Beverage Container Demand by Market
- 4 Metal Carbonated Soft Drink Can Demand
- 5 Metal Beer Container Demand
- 6 Other Metal Beverage Container Demand by Market
- 7 Captive Versus Merchant Metal Beverage Container
- Demand
SECTION VII -- GLASS BOTTLES
- 1 Glass Beverage Container Demand by Market
- 2 Glass Beer Bottle Demand
- 3 Glass Wine Bottle Demand
- 4 Other Glass Beverage Bottle Demand by Market
SECTION VIII -- PAPERBOARD CONTAINERS
- 1 Paperboard Beverage Container Demand by Type
- 2 Paperboard Beverage Container Demand by Market
- 3 Paperboard Milk Container Demand
- 4 Paperboard Fruit Beverage Container Demand
- 5 Other Paperboard Beverage Container Demand by Market
SECTION IX -- INDUSTRY STRUCTURE
- 1 US Beverage Container Sales by Company, 2005
- 2 Selected Acquisitions & Divestitures
- 3 Selected Cooperative Agreements
- LIST OF CHARTS
SECTION II -- MARKET ENVIRONMENT
- 1 Packaged Beverage Production by Type, 2005
SECTION III -- MARKETS
- 1 Beverage Container Demand by Market, 2005
- 2 Carbonated Soft Drink Packaging by Material
- 3 Milk Packaging by Material
- 4 Fruit Beverage Packaging by Material
- 5 Other Nonalcoholic Ready-To-Drink Beverage Packaging
- by Material
- 6 Beer Packaging by Material
- 7 Wine Packaging Demand by Material
- 8 Distilled Spirits Packaging by Material
SECTION IV -- CONTAINER OVERVIEW
- 1 Packaged Beverage Production by Material, 2005:
- Volume Versus Units
SECTION V -- PLASTIC CONTAINERS
- 1 Plastic Beverage Container Demand by Market, 2005
SECTION VI -- METAL CONTAINERS
- 1 Metal Beverage Container Demand by Market, 2005
SECTION VII -- GLASS BOTTLES
- 1 Glass Beverage Container Demand by Market, 2005
SECTION VIII -- PAPERBOARD CONTAINERS
- 1 Paperboard Beverage Container Demand by Market, 2005
SECTION IX -- INDUSTRY STRUCTURE
- 1 US Beverage Container Market Share, 2005
