Abstract
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive
environment
Product coverage
Adult mouthcare; Allergy care; Analgesics; Calming and sleeping products;
Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies;
Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated
skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; OTC triptans;
Vitamins and dietary supplements; Wound treatments
Executive summary
New government policies advocate self-medication
The government has implemented a new policy to reduce the number of drugs
available for reimbursement in an effort to combat the rising National Health
Insurance (NHI) deficit. As a result, it is now allowing more drugs to be sold
over the counter. Many drugs which had previously only been available via a
doctor' s prescription are now readily available off the shelf. These changes
encourage self-medication and will help consumers save money on medical
consultation costs over the long term.
Vitamins and dietary supplements records the best performance
Vitamins and dietary supplements (VDS) overtook NRT smoking cessation aids as
the best performer during the 2001-2006 review period. Changing demographic
patterns and rising health awareness attributed to the high growth of VDS.
Multivitamins accounted for the largest proportion of VDS, with VDS itself
comprising the vast majority of OTC health care sales. In addition, both
multivitamins, and VDS as a whole recorded steady growth over the review
period.
Growing interest in herbal OTC products
Most types of herbal OTC products recorded notable growth in 2006. Consumers
are positive about herbal OTC products as they are perceived to be more
effective and less harmful to the health. As a result, it is expected that
herbal OTC products will enjoy strong forecast growth with players continuing
to develop herbal ranges offering consumers value-added products.
Price increase across most OTC products
Price increases were notable in most ranges as the government implemented
changes to its OTC healthcare policy. As more drugs are now available over the
counter, manufacturers have been pumping investments into their marketing in
order to be competitive and increase sales. In addition to these higher costs,
many players also felt justified in increasing their unit prices as they had
to offset a hike in the costs of raw materials towards the end of the review
period.
Companies seek a more professional image
More companies are trying to differentiate their brands from those of other
players by launching their products via chemists/pharmacies and hospitals.
This is intended to create the impression that professional medical
institutions choose their products as this boosts consumer confidence in their
efficacy. However, it is still not known if this will be successful in helping
to significantly improve sales -- direct sales, for example, remains the main
distribution channel, and is well-established and deeply entrenched in Taiwan.
Table of Contents
- OTC HEALTHCARE IN TAIWAN : MARKET INSIGHT
- EXECUTIVE SUMMARY
- New government policies advocate self-medication
- Vitamins and dietary supplements records the best performance
- Growing interest in herbal OTC products
- Price increase across most OTC products
- Companies seek a more professional image
- KEY TRENDS AND DEVELOPMENTS
- High merger and acquisition activity among multinationals
- New NHI system to advocate self-medication
- VDS and Chinese Herbal Medicine limit OTC growth potential
- Rising presence of private label in leading
- hypermarkets and drugstores
- Chained drugstores most active in outlet marketing
- MARKET INDICATORS
- Table 1 Life Expectancy at Birth 2001-2006
- MARKET DATA
- Table 2 Sales of OTC Healthcare by Sector: Value 2001-2006
- Table 3 Sales of OTC Healthcare by Sector: % Value Growth 2001-2006
- Table 4 OTC Healthcare Company Shares by Retail Value 2002-2006
- Table 5 OTC Healthcare Brand Shares by Retail Value 2003-2006
- Table 6 Penetration of Private Label by Sector 2002-2006
- Table 7 Sales of OTC Healthcare by Distribution Format: % Analysis
2001/2006
- Table 8 Sales of OTC Healthcare by Sector and Distribution Format: %
Analysis 2006
- Table 9 Forecast Sales of OTC Healthcare by Sector: Value 2006-2011
- Table 10 Forecast Sales of OTC Healthcare by Sector: % Value Growth
2006-2011
- APPENDIX
- OTC Registration and Classification
- Vitamins and Dietary Supplements Registration and Classification
- Generics
- Consumer Expenditure on Health Goods and Medical Services
- Table 11 Consumer Expenditure on Health Goods and Medical Services
2001-2006
- DEFINITIONS
- Sources
- Summary 1 Research Sources
- LOCAL COMPANY PROFILES - TAIWAN
- CHINA CHEMICAL & PHARMACEUTICAL CO LTD - OTC HEALTHCARE - TAIWAN
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 2 China Chemical & Pharmaceutical Co Ltd: Key Facts
- Summary 3 China Chemical & Pharmaceutical Co Ltd: Operational
Indicators
- COMPANY BACKGROUND
- PRODUCTION
- Summary 4 China Chemical & Pharmaceutical Co Ltd: Production
Statistics 2006
- COMPETITIVE POSITIONING
- Summary 5 China Chemical & Pharmaceutical Co Ltd: Competitive
Position 2006
- GRAPE KING ENTERPRISE INC - OTC HEALTHCARE - TAIWAN
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 6 Grape King Enterprise Inc: Key Facts
- Summary 7 Grape King Enterprise Inc: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- Summary 8 Grape King Enterprise Inc: Production Statistics 2005
- COMPETITIVE POSITIONING
- Summary 9 Grape King Enterprise Inc: Competitive Position 2006
- HSIN WAN JEN CHEMICAL & PHARMACEUTICAL CO LTD - OTC HEALTHCARE - TAIWAN
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 10 Hsin Wan Jen Chemical & Pharmaceutical Co Ltd: Key Facts
- Summary 11 Hsin Wan Jen Chemical & Pharmaceutical Co Ltd:
Operational Indicators*
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 12 Hsin Wan Jen Chemical & Pharmaceutical Co Ltd:
Competitive Position 2006
- U CHU PHARM CO LTD - OTC HEALTHCARE - TAIWAN
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 13 U Chu Pharmaceutical Co Ltd: Key Facts
- Summary 14 U Chu Pharmaceutical Co Ltd: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 15 U Chu Pharmaceutical Co Ltd: Competitive Position 2006
- YUNG SHIN GROUP - OTC HEALTHCARE - TAIWAN
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 16 Yung Shin Group: Key Facts
- Summary 17 Yung Shin Group: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- Summary 18 Yung Shin Group: Production Statistics 2005
- COMPETITIVE POSITIONING
- Summary 19 Yung Shin Group: Competitive Position 2006
- ANALGESICS IN TAIWAN
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 12 Sales of Analgesics by Subsector: Value 2001-2006
- Table 13 Sales of Analgesics by Subsector: % Value Growth 2001-2006
- Table 14 Herbal vs Standard Topical Analgesics 2001/2006
- Table 15 Analgesics Company Shares by Retail Value 2002-2006
- Table 16 Analgesics Brand Shares by Retail Value 2003-2006
- Table 17 Forecast Sales of Analgesics by Subsector: Value 2006-2011
- Table 18 Forecast Sales of Analgesics by Subsector: % Value Growth
2006-2011
- COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN TAIWAN
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by
Subsector: Value 2001-2006
- Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by
Subsector: % Value Growth 2001-2006
- Table 21 Sales of Decongestants by Type: Value 2001-2006
- Table 22 Sales of Decongestants by Type: % Value Growth 2001-2006
- Table 23 Sales of Child-specific Cough, Cold and Allergy (Hay Fever)
Remedies by Type: Value 2001-2006
- Table 24 Sales of Child-specific Cough, Cold and Allergy (Hay Fever)
Remedies by Type: % Value Growth 2001-2006
- Table 25 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies
2001/2006
- Table 26 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by
Retail Value 2002-2006
- Table 27 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by
Retail Value 2003-2006
- Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies
by Subsector: Value 2006-2011
- Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies
by Subsector: % Value Growth 2006-2011
- DIGESTIVE REMEDIES IN TAIWAN
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 30 Sales of Digestive Remedies by Subsector: Value 2001-2006
- Table 31 Sales of Digestive Remedies by Subsector: % Value Growth
2001-2006
- Table 32 Herbal vs Standard Digestive Remedies 2001/2006
- Table 33 Digestive Remedies Company Shares by Retail Value 2002-2006
- Table 34 Digestive Remedies Brand Shares by Retail Value 2003-2006
- Table 35 Forecast Sales of Digestive Remedies by Subsector: Value
2006-2011
- Table 36 Forecast Sales of Digestive Remedies by Subsector: % Value
Growth 2006-2011
- MEDICATED SKIN CARE IN TAIWAN
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 37 Sales of Medicated Skin Care by Subsector: Value 2001-2006
- Table 38 Sales of Medicated Skin Care by Subsector: % Value Growth
2001-2006
- Table 39 Herbal vs Standard Medicated Skin Care 2001/2006
- Table 40 Medicated Skin Care Company Shares by Retail Value 2002-2006
- Table 41 Medicated Skin Care Brand Shares by Retail Value 2003-2006
- Table 42 Acne Treatments Brand Shares by Retail Value 2003-2006
- Table 43 Hair Loss Treatments Brand Shares by Retail Value 2003-2006
- Table 44 Forecast Sales of Medicated Skin Care by Subsector: Value
2006-2011
- Table 45 Forecast Sales of Medicated Skin Care by Subsector: % Value
Growth 2006-2011
- VITAMINS AND DIETARY SUPPLEMENTS IN TAIWAN
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 46 Sales of Vitamins and Dietary Supplements by Subsector: Value
2001-2006
- Table 47 Sales of Vitamins and Dietary Supplements by Subsector: % Value
Growth 2001-2006
- Table 48 Sales of Vitamins by Type: Value 2001-2006
- Table 49 Sales of Vitamins by Type: % Value Growth 2001-2006
- Table 50 Vitamins and Dietary Supplements Company Shares by Retail Value
2002-2006
- Table 51 Vitamins and Dietary Supplements Brand Shares by Retail Value
2003-2006
- Table 52 Vitamins Brand Shares by Retail Value 2003-2006
- Table 53 Sales of Dietary Supplements by Type: Value 2001-2006
- Table 54 Sales of Dietary Supplements by Type: % Value Growth 2001-2006
- Table 55 Dietary Supplements Brand Shares by Retail Value 2003-2006
- Table 56 Forecast Sales of Vitamins and Dietary Supplements by
Subsector: Value 2006-2011
- Table 57 Forecast Sales of Vitamins and Dietary Supplements by
Subsector: % Value Growth 2006-2011
- NRT SMOKING CESSATION AIDS IN TAIWAN
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 58 Number of Smokers by Gender 2001-2006
- Table 59 Sales of Smoking Cessation Aids by Subsector: Value 2001-2006
- Table 60 Sales of Smoking Cessation Aids by Subsector: % Value Growth
2001-2006
- Table 61 Smoking Cessation Aids Company Shares by Retail Value 2002-2006
- Table 62 Smoking Cessation Aids Brand Shares by Retail Value 2003-2006
- Table 63 Forecast Sales of Smoking Cessation Aids by Subsector: Value
2006-2011
- Table 64 Forecast Sales of Smoking Cessation Aids by Subsector: % Value
Growth 2006-2011
- EYE CARE IN TAIWAN
- SECTOR DATA
- Table 65 Sales of Eye Care by Subsector: Value 2001-2006
- Table 66 Sales of Eye Care by Subsector: % Value Growth 2001-2006
- Table 67 Eye Care Company Shares by Retail Value 2002-2006
- Table 68 Eye Care Brand Shares by Retail Value 2003-2006
- Table 69 Forecast Sales of Eye Care by Subsector: Value 2006-2011
- Table 70 Forecast Sales of Eye Care by Subsector: % Value Growth
2006-2011
- EAR CARE IN TAIWAN
- ADULT MOUTHCARE IN TAIWAN
- CALMING AND SLEEPING PRODUCTS IN TAIWAN
- WOUND TREATMENTS IN TAIWAN
- SECTOR DATA
- Table 71 Sales of Wound Treatments by Subsector: Value 2001-2006
- Table 72 Sales of Wound Treatments by Subsector: % Value Growth 2001-2006
- Table 73 Wound Treatments Company Shares by Retail Value 2002-2006
- Table 74 Wound Treatments Brand Shares by Retail Value 2003-2006
- Table 75 Forecast Sales of Wound Treatments by Subsector: Value 2006-2011
- Table 76 Forecast Sales of Wound Treatments by Subsector: % Value Growth
2006-2011
- OTC OBESITY IN TAIWAN
- EMERGENCY CONTRACEPTION IN TAIWAN
- OTC STATINS IN TAIWAN
- ALLERGY CARE IN TAIWAN
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