Abstract
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Adult mouthcare; Allergy care; Analgesics; Calming and sleeping products; Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies; Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; OTC triptans; Vitamins and dietary supplements; Wound treatments
Executive summary
Slowdown in 2006
Sales growth in the OTC healthcare industry slowed significantly in 2006. Growth was constrained mainly by increasing maturation of some product categories and a poor performance of vitamins. After it was reported that most drinking vitamin C products contain excessive benzene levels, sales of this range dramatically declined leading to negative sales value growth over 2005. While many product groups within OTC healthcare recorded a similar or better performance than the previous year, the decline in sales of vitamins led to slower growth of the overall OTC healthcare industry in 2006.
Increasing health concerns drive sales growth
In 2006, growing concerns about health and wellbeing among consumers continued to be the major growth drivers for many product groups within the OTC healthcare industry. Preventive medicines such as dietary supplements, NRT smoking cessation aids and aspirin posted healthy sales growth as a result of this trend. In the case of dietary supplements, products became significantly diversified in terms of product types, benefits and prices to satisfy the demand of various consumer groups. Product availability also improved noticeably in the many retail distribution channels, which contributed to the positive sales growth.
Vitamins and dietary supplements remains the largest product group
Despite the sales decline of vitamins, vitamins and dietary supplements remained the largest product group within OTC healthcare in 2006. While many types of OTC medicines are suffering from maturing demand, demand for vitamins and dietary supplements increased, boosted by the wellbeing trend in they country. Over the review period products were diversified extensively due to a number of new entries as well as new product launches from existing players. In 2006, companies continued to introduce various new products and competition grew substantially in vitamins and dietary supplements.
Rapid growth of Rx industry hinders the growth of OTC
Faster sales growth of Rx medicines continued to hinder the development of most OTC medicines over the review period. Consequently, the share of Rx sales has become much larger than OTC. After the medical reform in 2000, pharmaceutical companies have focused more on the Rx industry, strengthening marketing activities to hospitals and doctors. At the same time, the OTC industry has become less attractive to pharmaceutical companies due to significant marketing costs and stagnant consumer demand. As a result, there were fewer new product launches in OTC medicines and consumer marketing activities were limited to some leading brands in the OTC healthcare industry. Moreover, consumers now increasingly prefer to consult doctors even for minor ailments for re-imbursement from insurance and consumer confidence in self-medication is now even lower than it has been in the past.
Moderate forecast value growth is expected
Over the forecast period, sales of OTC healthcare are expected to post moderate value growth. Although significant volume growth is not expected in many of the more mature product groups, a gradual unit price rise and noticeable growth of some, such as analgesics, vitamins and dietary supplements, NRT smoking cessation aids and wound treatments will lead to positive value growth of the total OTC healthcare industry in the forecast period.
Table of Contents
- OTC HEALTHCARE IN SOUTH KOREA : MARKET INSIGHT
- EXECUTIVE SUMMARY
- Slowdown in 2006
- Increasing health concerns drive sales growth
- Vitamins and dietary supplements remains the largest product group
- Rapid growth of Rx industry hinders the growth of OTC
- Moderate forecast value growth is expected
- KEY TREND AND DEVELOPMENTS
- Rx continues to record faster growth than OTC
- Wellbeing trend leads to positive sales growth of OTC healthcare
- Established brands consolidate their positions
- Declining birth rate affects demand for
- child-specific OTC healthcare
- Growing importance of retail grocery channels
- Growing number of entries leads to fragmentation
- MARKET INDICATORS
- Table 1 Life Expectancy at Birth 2001-2006MARKET DATA
- Table 2 Sales of OTC Healthcare by Sector: Value 2001-2006
- Table 3 Sales of OTC Healthcare by Sector: % Value Growth 2001-2006
- Table 4 OTC Healthcare Company Shares by Retail Value 2002-2006
- Table 5 OTC Healthcare Brand Shares by Retail Value 2003-2006
- Table 6 Sales of OTC Healthcare by Distribution Format: % Analysis 2001/2006
- Table 7 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2006
- Table 8 Forecast Sales of OTC Healthcare by Sector: Value 2006-2011
- Table 9 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2006-2011
- APPENDIX
- OTC Registration and Classification
- Vitamins & Dietary Supplements Registration and Classification
- Generics
- Consumer Expenditure on Health Goods and Medical Services
- Table 10 Consumer Expenditure on Health Goods and Medical Services 2001-2006
- DEFINITIONS
- Sources
- Summary 1 Research Sources
- LOCAL COMPANY PROFILES - SOUTH KOREA
- DAEWOONG PHARMACEUTICAL CO LTD - OTC HEALTHCARE - SOUTH KOREA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 2 Daewoong Pharmaceutical Co Ltd: Key Facts
- Summary 3 Daewoong Pharmaceutical Co Ltd: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- Summary 4 Daewoong Pharmaceutical Co Ltd: Production Statistics
- COMPETITIVE POSITIONING
- Summary 5 Daewoong Pharmaceutical Co Ltd: Competitive Position 2006
- DONG WHA PHARMACEUTICAL INDUSTRIAL CO LTD - OTC
- HEALTHCARE - SOUTH KOREA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 6 Dong Wha Pharmaceutical Ind. Co Ltd: Key Facts
- Summary 7 Dong Wha Pharmaceutical Ind. Co Ltd: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- Summary 8 Dong Wha Pharmaceutical Ind. Co Ltd: Production Statistics
- COMPETITIVE POSITIONING
- Summary 9 Dong Wha Pharmaceutical Ind. Co Ltd: Competitive Position 2006
- DONG-A PHARMACEUTICAL CO LTD - OTC HEALTHCARE - SOUTH
- KOREA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 10 Dong-A Pharmaceutical Co Ltd: Key Facts
- Summary 11 Dong-A Pharmaceutical Co Ltd: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- Summary 12 Dong-A Pharmaceutical Co Ltd: Production Statistics
- COMPETITIVE POSITIONING
- Summary 13 Dong-A Pharmaceutical Co Ltd: Competitive Position 2006
- KOREA GINSENG CORP - OTC HEALTHCARE - SOUTH KOREA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 14 Korea Ginseng Corp: Key Facts
- Summary 15 Korea Ginseng Corp: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- Summary 16 Korea Ginseng Corp: Production Statistics
- COMPETITIVE POSITIONING
- Summary 17 Korea Ginseng Corp: Competitive Position 2006
- SK CHEMICALS CO LTD - OTC HEALTHCARE - SOUTH KOREA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 18 SK Chemicals Co Ltd: Key Facts
- Summary 19 SK Chemicals: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- Summary 20 SK Chemicals Co Ltd: Production Statistics
- COMPETITIVE POSITIONING
- Summary 21 SK Chemicals Co Ltd: Competitive Position 2006
- ANALGESICS IN SOUTH KOREA
- HEADLINES
- TREND
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 11 Sales of Analgesics by Subsector: Value 2001-2006
- Table 12 Sales of Analgesics by Subsector: % Value Growth 2001-2006
- Table 13 Herbal vs Standard Topical Analgesics 2001/2006
- Table 14 Analgesics Company Shares by Retail Value 2002-2006
- Table 15 Analgesics Brand Shares by Retail Value2003-2006
- Table 16 Forecast Sales of Analgesics by Subsector: Value 2006-2011
- Table 17 Forecast Sales of Analgesics by Subsector: % Value Growth 2006-2011
- COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SOUTH
- KOREA
- HEADLINES
- TREND
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2001-2006
- Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2001-2006
- Table 20 Sales of Decongestants by Type: Value 2001-2006
- Table 21 Sales of Decongestants by Type: % Value Growth 2001-2006
- Table 22 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: Value 2001-2006
- Table 23 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: % Value Growth 2001-2006
- Table 24 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies 2001/2006
- Table 25 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Retail Value 2002-2006
- Table 26 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Retail Value 2003-2006
- Table 27 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2006-2011
- Table 28 Forecast Sales of Cough, Cold and Allergy (HayFever) Remedies by Subsector: % Value Growth 2006-2011
- DIGESTIVE REMEDIES IN SOUTH KOREA
- HEADLINES
- TREND
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 29 Sales of Digestive Remedies by Subsector: Value 2001-2006
- Table 30 Sales of Digestive Remedies by Subsector: % Value Growth 2001-2006
- Table 31 Herbal vs Standard Digestive Remedies 2001/2006
- Table 32 Digestive Remedies Company Shares by Retail Value 2002-2006
- Table 33 Digestive Remedies Brand Shares by Retail Value 2003-2006
- Table 34 Forecast Sales of Digestive Remedies by Subsector: Value 2006-2011
- Table 35 Forecast Sales of Digestive Remedies by Subsector: % Value Growth 2006-2011
- MEDICATED SKIN CARE IN SOUTH KOREA
- HEADLINES
- TREND
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 36 Sales of Medicated Skin Care by Subsector: Value 2001-2006
- Table 37 Sales of Medicated Skin Care by Subsector: % Value Growth 2001-2006
- Table 38 Herbal vs Standard Medicated Skin Care 2001/2006
- Table 39 Medicated Skin Care Company Shares by Retail Value 2002-2006
- Table 40 Medicated Skin Care Brand Shares by Retail Value 2003-2006
- Table 41 Acne Treatments Brand Shares by Retail Value 2003-2006
- Table 42 Hair Loss Treatments Brand Shares by Retail Value 2003-2006
- Table 43 Forecast Sales of Medicated Skin Care by Subsector: Value 2006-2011
- Table 44 Forecast Sales of Medicated Skin Care by Subsector: % Value Growth 2006-2011
- VITAMINS AND DIETARY SUPPLEMENTS IN SOUTH KOREA
- HEADLINES
- TREND
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 45 Sales of Vitamins and Dietary Supplements by Subsector: Value 2001-2006
- Table 46 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2001-2006
- Table 47 Sales of Vitamins by Type: Value 2001-2006
- Table 48 Sales of Vitamins by Type: % Value Growth 2001-2006
- Table 49 Vitamins and Dietary Supplements Company Shares by Retail Value 2002-2006
- Table 50 Vitamins and Dietary Supplements Brand Shares by Retail Value 2003-2006
- Table 51 Vitamins Brand Shares by Retail Value 2003-2006
- Table 52 Sales of Dietary Supplements by Type: Value 2001-2006
- Table 53 Sales of Dietary Supplements by Type: % Value Growth 2001-2006
- Table 54 Dietary Supplements Brand Shares by Retail Value 2003-2006
- Table 55 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2006-2011
- Table 56 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2006-2011
- NRT SMOKING CESSATION AIDS IN SOUTH KOREA
- HEADLINES
- TREND
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR INDICATORS
- Table 57 Number of Smokers by Gender 2001-2006
- Table 58 Sales of Smoking Cessation Aids by Subsector: Value 2001-2006
- Table 59 Sales of Smoking Cessation Aids by Subsector: % Value Growth 2001-2006
- Table 60 Smoking Cessation Aids Company Shares by Retail Value 2002-2006
- Table 61 Smoking Cessation Aids Brand Shares by Retail Value 2003-2006
- Table 62 Forecast Sales of Smoking Cessation Aids by Subsector: Value 2006-2011
- Table 63 Forecast Sales of Smoking Cessation Aids by Subsector: % Value Growth 2006-2011
- EYE CARE IN SOUTH KOREA
- HEADLINES
- SECTOR DATA
- Table 64 Sales of Eye Care by Subsector: Value 2001-2006
- Table 65 Sales of Eye Care by Subsector: % Value Growth 2001-2006
- Table 66 Eye Care Company Shares by Retail Value 2002-2006
- Table 67 Eye Care Brand Shares by Retail Value 2003-2006
- Table 68 Forecast Sales of Eye Care by Subsector: Value 2006-2011
- Table 69 Forecast Sales of Eye Care by Subsector: % Value Growth 2006-2011
- ADULT MOUTHCARE IN SOUTH KOREA
- HEADLINES
- CALMING AND SLEEPING PRODUCTS IN SOUTH KOREA
- HEADLINES
- WOUND TREATMENTS IN SOUTH KOREA
- HEADLINES
- SECTOR DATA
- Table 70 Sales of Wound Treatments by Subsector: Value 2001-2006
- Table 71 Sales of Wound Treatments by Subsector: % Value Growth 2001-2006
- Table 72 Wound Treatments Company Shares by Retail Value 2002-20062003-2006
- Table 74 Forecast Sales of Wound Treatments by Subsector: Value 2006-2011
- Table 75 Forecast Sales of Wound Treatments by Subsector: % Value Growth 2006-2011
