[英文調查報告書] 香水：中國

Abstract

Euromonitor International' s Fragrances in China report offers a comprehensive guide to the size and shape of the market at a national level.
It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth.
It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues.
Forecasts to 2012 illustrate how the market is set to change.
Product coverage: premium fragrances (women' s, men' s, unisex) and mass fragrances (women' s, men' s and unisex).
Data coverage: market sizes (historic and forecasts), company shares and brand shares.
Why buy this report?
- Get a detailed picture of the fragrances industry ;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market' s major players and leading brands ;
- Use five-year forecasts to assess how the market is predicted to develop
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems.
With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai and Cape Town and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

List of Contents and Tables
COSMETICS AND TOILETRIES IN CHINA
Executive Summary
Expansion of Working Middle Class Drives Sales of Premium Products
International Brands Benefit From Further Segmentation
Direct Sales Recover From Legislative Impact
Dynamic Growth Expected
Key Trends and Developments
Rising Middle Class
Further Segmentation of Products Along Gender Lines Drives Men' s Market
Expansion of Health and Beauty Retailers Spurs Demand
Ingredient Innovation Drives the Market
Diversified Positioning Plays A Role in Boosting Overall Market Share
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Market Data
- Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2002-2007
- Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2002-2007
- Table 3 Sales of Premium Cosmetics by Sector: Value 2002-2007
- Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2002-2007
- Table 5 Sales of Cosmetics and Toiletries by Region: Value 2002-2007
- Table 6 Sales of Cosmetics and Toiletries by Region: % Value Growth 2002-2007
- Table 7 Cosmetics and Toiletries Company Shares by NBO Retail Value 2003-2007
- Table 8 Cosmetics and Toiletries Company Shares by GBO Retail Value 2003-2007
- Table 9 Cosmetics and Toiletries Brand Shares by Retail Value 2004-2007
- Table 10 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2002-2007
- Table 11 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2007
- Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2007-2012
- Table 13 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2007-2012
- Table 14 Forecast Sales of Premium Cosmetics by Sector: Value 2007-2012
- Table 15 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2007-2012
- Table 16 Forecast Sales of Cosmetics and Toiletries by Region: Value 2007-2012
- Table 17 Forecast Sales of Cosmetics and Toiletries by Region: % Value Growth 2007-2012
Appendix
Gift Sets
Definitions
- Summary 1 Research Sources
LOCAL COMPANY PROFILES - CHINA
Amway (china) Co Ltd
Strategic Direction
Key Facts
- Summary 2 Amway (China) Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
- Summary 3 Amway (China) Co Ltd: Competitive Position 2007
Arche Group Co Ltd
Strategic Direction
Key Facts
- Summary 4 Arche Group Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
- Summary 5 Arche Group Co Ltd: Competitive Position 2007
C-bons Group
Strategic Direction
Key Facts
- Summary 6 C-Bons Group: Key Facts
Company Background
Production
- Summary 7 C-Bons Group: Production Statistics 2007
Competitive Positioning
- Summary 8 C-Bons Group: Competitive Position 2007
Colgate (guangzhou) Co Ltd
Strategic Direction
Key Facts
- Summary 9 Colgate (Guangzhou) Co Ltd: Key Facts
Company Background
Production
- Summary 10 Colgate (Guangzhou) Co Ltd: Production Statistics 2007
Competitive Positioning
- Summary 11 Colgate (Guangzhou) Co Ltd: Competitive Position 2007
La Fang International Group
Strategic Direction
Key Facts
- Summary 12 La Fang International Group: Key Facts
Company Background
Production
- Summary 13 La Fang International Group: Production Statistics 2007
Competitive Positioning
- Summary 14 La Fang International Group: Competitive Position 2007
Liuzhou Liangmianzhen Co Ltd
Strategic Direction
Key Facts
- Summary 15 Liuzhou Liangmianzhen Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
- Summary 16 Liuzhou Liangmianzhen Co Ltd: Competitive Position 2007
L' Oreal China
Strategic Direction
Key Facts
- Summary 17 L' Oreal China: Key Facts
Company Background
Production
- Summary 18 L' Oreal China: Production Statistics 2007
Competitive Positioning
- Summary 19 L' Oreal China: Competitive Position 2007
Procter & Gamble (guangzhou) Ltd
Strategic Direction
Key Facts
- Summary 20 Procter & Gamble (Guangzhou) Ltd: Key Facts
Company Background
Production
Competitive Positioning
- Summary 21 Procter & Gamble (Guangzhou) Ltd: Competitive Position 2007
Shanghai Jahwa United Co Ltd
Strategic Direction
Key Facts
- Summary 22 Shanghai Jahwa United Co Ltd: Key Facts
Company Background
Production
- Summary 23 Shanghai Jahwa United Co Ltd: Production Statistics 2007
Competitive Positioning
- Summary 24 Shanghai Jahwa United Co Ltd: Competitive Position 2007
Unilever China Ltd
Strategic Direction
Key Facts
- Summary 25 Unilever China Ltd: Key Facts
Company Background
Production
Competitive Positioning
- Summary 26 Unilever China Ltd: Competitive Position 2007
FRAGRANCES IN CHINA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
- Table 18 Sales of Fragrances by Subsector: Value 2002-2007
- Table 19 Sales of Fragrances by Subsector: % Value Growth 2002-2007
- Table 20 Fragrances Premium Vs Mass % Analysis 2002-2007
- Table 21 Fragrances Company Shares by Retail Value 2003-2007
- Table 22 Fragrances Brand Shares by Retail Value 2004-2007
- Table 23 Men' s Premium Fragrances Brand Shares by Retail Value 2004-2007
- Table 24 Women' s Premium Fragrances Brand Shares by Retail Value 2004-2007
- Table 25 Forecast Sales of Fragrances by Subsector: Value 2007-2012
- Table 26 Forecast Sales of Fragrances by Subsector: % Value Growth 2007-2012
- Table 27 Forecsast Fragrances Premium Vs Mass % Analysis 2007-2012
Fragrances China

中國香水市場

Fragrances in China

Abstract

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