Abstract
Mobile user-generated content (UGC) is growing, and eMarketer believes the two most important mobile UGC categories for advertisers to consider in the near term are social networking and multimedia authoring/sharing.
The Mobile User-Generated Content report analyzes the challenges advertisers face in reaching consumers in highly personalized- and unpredictable- settings.
YouTube educated the mass market about authoring and sharing consumer-created media content. Now it is mobile' s turn to grow.
Smart marketing campaigns are beginning to address the distinct mobile UGC environment through contests, branded tools and other forms of digital collateral that add value to consumers' creative and distribution efforts.
However, the future of mobile UGC will be tied into the communication and connection aspects of the mobile phone itself.
Key questions the “Mobile User-Generated Content” report answers:
- What is mobile UGC?
- Why is mobile UGC important for marketers?
- What drives mobile UGC growth?
- How can marketers work with mobile UGC?
- And many others.....
eMarketer Reports- On Target and Up to Date
The Mobile User-Generated Content report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, timely business decisions.
Table of Contents
Executive Summary
- Comparative Estimates: Mobile User-Generated Content (UGC) Revenues Worldwide, 2007 & 2012 (billions)
- Key Questions
The eMarketer View
Mobile UGC' s Importance to Marketers
- Digital Media Activities of Young Adult Mobile Phone Users Worldwide, July-September 2007 (% of respondents)
- Select Mobile Community and User-Generated Content Service Users Worldwide, 2006 & 2011 (millions)
- Mobile User-Generated Content (UGC) Revenues Worldwide, 2007 & 2012 (millions)
- Mobile User-Generated Content (UGC) Revenues Worldwide, 2007 & 2012 (billions)
Mobile UGC Categories
- Mobile Social Networking
- Mobile Social Network Users Worldwide, 2007-2012 (millions)
- Mobile Content and Application Activities of Mobile Subscribers in the US and Select Countries in Western Europe, April 2008 (% of mobile subscribers)
- Mobile Phone Applications Used by Social Networking Users and Non-Social-Network Users Worldwide, 2006 (% of respondents)
- Mobile Content Used by US iPhone, Smartphone* and Mobile Phone Subscribers, January 2008 (% of total)
- Mobile Content Used by iPhone, Smartphone* and Mobile Phone Subscribers in France, Germany and the UK, May 2008 (% of total)
- Frequency with Which Mobile Phone Users Worldwide Share Online and/or Mobile User-Generated Content, 2008 (% of respondents)
- Multimedia Authoring and Sharing
- US Mobile Phone Users with Camera Phones, 2006 & 2007 (% of total)
- Mobile Phone Features Used and Mobile Media Activities of Digital Savvy vs. Total US Adult Consumers, August 2006-March 2007 (% of respondents in each group)
Case Studies
- Mobile Video UGC: EyeVibe
- Mobile Communities and UGC: GoFresh Group
Endnotes
- 97802
- Comparative Estimates: Mobile User-Generated Content (UGC) Revenues Worldwide, 2007 & 2012 (billions)
Related Information and Links
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