Abstract
Growth in Internet users in Canada is slowing. It' s projected to be just 3.7% in 2008. On the other hand, the online population is already approaching 23 million people - over two-thirds of all Canadians.
The Canada Internet report analyzes the county' s online demographics and usage patterns as online population growth slows and matures.
Canada' s online population growth may be slowing, but that doesn' t mean things are slowing down.
Broadband is more prevalent in Canada than in many other countries, including the US.
Broadband penetration is also growing more quickly than the online population. About two-thirds of households have broadband in 2008, but three-quarters will benefit from high-speed connections by 2012.
Key questions the “Canada Internet” report answers:
- Is Canadian Internet usage growing or slowing?
- How many households have broadband access?
- How do Internet access and usage vary among regions?
- What activities are most popular with Internet users in Canada?
- And many others.....
eMarketer Reports - On Target and Up to Date
The Canada Internet report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.
Table of Contents
Executive Summary
- Internet Users and Broadband Households in Canada, 2007-2012 (millions and penetration)
- Key Questions
The eMarketer View
- Key eMarketer Numbers: Canada Internet
Canada' s Online Population
- Internet Users and Penetration in Canada, 2007-2012 (millions and % of population)
- Comparative Estimates: Internet Users in Canada, 2007-2012 (millions)
- Penetration
- Internet Users and Penetration in North America, by Country, 2007-2012 (millions and % of population)
- Broadband Connections
- Broadband Households and Penetration in North America, by Country, 2007-2012 (millions and % of total households)
- Top 10 Countries Worldwide, Ranked by Broadband Subscriptions, Q4 2007 (millions)
- Geographical Variations
- Household Broadband Access in Canada, by Community Type, 2007 (% of each group)
- Internet Users in Canada, by Region, 2007 (% of respondents)
- Internet User Penetration in Canada, by Province, April 2008 (% of population)
- Demographics of Canadian Internet Users
- Internet Users in Canada, by Age and Gender, April 2008 (% of total)
- Internet Users in Canada, by Age, 2007 (% of each group)
- Time Spent Online by Teen and Adult Internet Users in Canada, 2008 (average hours per week)
- Adult Internet Users in Canada, by Education, 2007 (% of each group)
- Daily Internet Users in North America and Select Countries in Latin America, 2008 (millions)
- Top 11 Countries Worldwide, Ranked by Average Monthly Hours Online per Unique Visitor, February 2008
- Adult Internet Users in Canada, by Daypart*, October 2007 (% of respondents)
Online Activities
- Google' s Share of Search in Canada and the US, January 2008
- Social Networking
- Social Networking Users in Select Countries Worldwide, 2008 (millions and % penetration)
- Internet Users in Select Countries Worldwide Who Have Ever Created a Social Network Profile, 2008 (% of respondents)
- Social Networking Site Use in Select Countries in North America and Western Europe, February 2008
- Favorite Social Media Sites* among Internet Users in Canada, 2007 (% of respondents)
- Top 10 Countries Worldwide, Ranked by Active Facebook Users, 2008
- Facebook Users in Canada, by Age, November 2007 (% of total respondents)
- Social Media and Content Sharing
- Adults in Canada Who Have Used Social Media Tools*, by Age and Gender, 2007 (% of respondents in each group)
- Frequency with Which Adult Internet Users in Canada Use Social Networking Sites, by Age, 2007 (% of respondents)
- Importance of Social Media Tools* in Learning about Products and Services according to Adult Internet Users in Canada, by Age and Gender, 2007 (% of respondents in each group)
- Video Viewing and Sharing
- Online Video Metrics for Select Countries Worldwide, December 2007
- The Internet and Traditional Media
- Amount of Time that Adults in Canada Spend with Media per Day, 2007 & 2008
- Weekly Time Spent with Media by Internet Users in Canada, by Age, January-February 2008 (% of total time spent with media)
- Adult Radio Listeners in Canada Who Listen to Radio* While Using the Internet, by Age, October 2007 (% of respondents)
- Change in Time Spent* Listening to the Radio due to Internet Usage by Adult Internet Users in Select Countries, October 2007 (% of respondents)
- Change in Time Spent* Watching TV due to Internet Usage by Adult Internet Users in Select Countries, October 2007 (% of respondents)
- Online Audio and Video Activities of Adult Internet Users in Select Countries Worldwide, October 2007 (% of respondents)
- Mobile Internet
- Wireless Internet Access via Mobile Phone among Adults with Fixed Internet Access in Select Countries, October 2007 (% of respondents)
- Mobile Messaging and Internet Use by Mobile Phone Users in Select Countries, October 2007 (% of respondents)
- Digital Media Activities of Young Adult Mobile Phone Users in Canada, July-September 2007 (% of respondents)
Attitudes Toward Advertising
- Amount of Exposure to Advertising according to Internet Users in Canada, January-February 2008 (% of respondents)
- Select Advertising Media Avoided* by Adult Consumers in Canada, October 2007 (% of respondents)
- Internet Users in Canada Who Believe They Have Too Much Exposure to Advertising, by Media, January-February 2008 (% of respondents)
Endnotes
- 96104
- Internet Users and Broadband Households in Canada, 2007-2012 (millions and penetration)
- 96115
- Key eMarketer Numbers: Canada Internet
- 96107
- Comparative Estimates: Internet Users in Canada, 2007-2012 (millions)
Related Information and Links
- Related Links
- Contact
- Report Contributors
