Abstract
Brazil, Russia, India and China- collectively known as BRIC- represent the next great growth curve for both mobile telecommunications and interactive marketing. Home to over 40% of the world' s population, the rise of BRIC' s emerging middle class will profoundly affect both industries.
The Mobile BRIC report analyzes the huge opportunities in these diverse, complex and fast-changing markets.
Beyond the scale involved, BRIC' s growth is a game changer because mobile will be the primary interactive screen for this new generation of consumers.
Moreover, mobile is not simply viewed as an extension of the Web in BRIC, as it is in the US, Western Europe and parts of Asia-Pacific. Mobile is the Internet for an increasingly large and attractive consumer segment- an important distinction for marketers to keep in mind.
eMarketer estimates that BRIC will account for nearly 1.2 billion mobile phone subscribers this year.
Key questions the “Mobile BRIC” report answers:
- Why should marketers analyze BRIC mobile advertising?
- How big will BRIC mobile markets become?
- How will the BRIC economies impact global mobile marketing?
- How will opportunities differ in BRIC countries?
- What will be the different development paths in BRIC countries?
- And many others.....
eMarketer Reports- On Target and Up to Date
The Mobile BRIC report aggregates the latest data from international marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.
Table of Contents
Executive Summary
- Mobile Usage Metrics for BRIC, 2008 (millions and % penetration)
- Mobile Usage Metrics for BRIC, 2012 (millions and % penetration)
- Key Questions
The eMarketer View
Mobile Penetration in BRIC
- Top 10 Countries Worldwide, Ranked by Mobile Phone Subscriber Additions, 2007 (millions)
- Mobile Data Service* Users in Select Countries Worldwide, 2006 (% of respondents)
- Mobile Internet Users in Select Countries Worldwide, 2006 (% of respondents)
- Mobile Content and Services Used* by Mobile Phone Users in Select Countries in the Asia-Pacific Region, May 2007 (% of respondents)
Mobile BRIC Country Reports
- Brazil
- Mobile Usage Metrics for Brazil, 2008 & 2012 (millions and % penetration)
- Comparative Estimates: Mobile Phone Subscribers in Brazil, 2007-2012 (millions)
- Mobile Phone Subscribers and Penetration Rate in Brazil, by Payment Plan, January-April 2008 (millions and % of population)
- Mobile Phone Owners and Users in Brazil, September-November 2007 (% of respondents)
- Mobile Activities of Mobile Phone Users* in Brazil, September-November 2007 (% of respondents)
- Mobile Phone Owners in Brazil with Mobile Internet Access, September-November 2007 (% of respondents)
- Internet Adoption Barriers among Households with Computers in Brazil, September-November 2007 (% of respondents)
- Online Advertising Spending Growth in Select Countries in Latin America, 2005-2011 (% change)
- Adult Internet Users in Select Countries Worldwide Who Are Interested in Watching TV Programs Online or on Their Mobile Phone, Q1 2008 (% of respondents)
- Russia
- Mobile Usage Metrics for Russia, 2008 & 2012 (millions and % penetration)
- Comparative Estimates: Mobile Phone Subscribers in Russia, 2007-2012 (millions)
- Smartphone Sales in Russia, 2003-2007 (millions)
- Mobile Value-Added Services (VAS) Revenues in Russia, by Segment, 2007 (% of total)
- 3G-Enabled Mobile Phone Sales in Russia, 2005-2007
- 3G Subscriber Penetration in Russia, 2005-2007 (% of total subscribers)
- India
- Mobile Usage Metrics for India, 2008 & 2012 (millions and % penetration)
- obile Phone Subscribers in India, January-April 2008 (millions)
- Comparative Estimates: Mobile Phone Subscribers in India, 2007-2012 (millions)
- Mobile Service Revenues in India, 2006 & 2012 (billions)
- Mobile Data Revenues in India, 2006 & 2012 (billions)
- Mobile Data Revenues in India, by Segment, 2006 & 2012 (% of total)
- Top 10 Countries Worldwide, Ranked by Mobile Advertising Requests* for Ads Served by AdMob, January 2008 (millions and % of total)
- China
- Mobile Usage Metrics for China, 2008 & 2012 (millions and % penetration)
- Comparative Estimates: Mobile Phone Subscribers in China, 2007-2012 (millions)
- Mobile Phone Users and Mobile Data Users in China, January-December 2007 (millions)
- Mobile Phone Users, Penetration and Data Users in China, January-April 2008 (millions and % of population)
- Internet Access Devices Used by Internet Users in China, December 2007 (% of respondents)
- Internet Users in China, by Access Technology, December 2007 (millions)
- Mobile Content and Application Activities of Mobile Subscribers in Select Countries Worldwide, December 2007 (% of mobile subscribers)
- Online and Mobile Music Revenues of the Top 10 Digital Music Countries Worldwide*, First half 2007 (% of digital music revenues)
- Mobile-TV-Enabled Mobile Phone Sales in China, 2007-2011 (thousands of units)
- Mobile Broadcast TV Subscribers in China, 2007 & 2012 (millions)
- Frequency with which Mobile-TV-Enabled Handset Owners in China Watch Mobile TV, February 2008 (% of respondents)
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