Abstract
Already in the first half of 2008, over one-half of UK adults with Internet access had watched television online, and many had used it to catch programs they had missed. Throughout Europe, the potential for online TV viewing is huge.
The Web Television in Europe report analyzes the trends that are driving professionally produced television content to the screens of computer viewers.
As an example, in 2008 more than 60% of UK homes will have broadband connections, and that figure will rise to 74% in 2012. As a result, online video viewing is also rising and an increasing amount of broadcast and cable television content is appearing online.
Only one problem. While online users are viewing more content, broadcasters and advertisers are seeing little return on their online TV ventures.
Key questions “Web Television in Europe” report answers:
- How many Internet users in the UK and the rest of Europe are watching TV online?
- How are TV content owners trying to monetize their assets on the Internet?
- Where does advertising fit in the online TV business model?
- Who are the key players in the UK' s Internet TV market?
- And many others.....
eMarketer Reports - On Target and Up to Date
The Web Television in Europe report aggregates the latest data from international marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.
Table of Contents
Executive Summary
- UK Internet and Online TV Metrics, 2007-2012
- Key Questions
The eMarketer View
Video Is Booming Online
Technical Barriers Television Online Must Overcome
- Rising Demand for Broadband
- Broadband Household Penetration in Select Countries Worldwide, 2007 & 2012 (% of total households)
- Pressure on ISPs
A Consumer-Driven Transition
- Broadband Users in Select Countries in Western Europe Who Have Watched Previews or Episodes of Favorite TV Programs Online, December 2006-January 2007 (% of respondents)
- Online Media Content Activities* of Internet Users Ages 15+ in Select Countries in Western Europe, March-June 2007 (% of respondents)
- Online Media Content Activities* of Male Internet Users Ages 15-34 in Select Countries in Western Europe, March-June 2007 (% of respondents)
- Top 10 Most Popular Online Activities of Internet Users in Select Countries in Western Europe*, September 2007 (% of respondents)
- Top 10 TV, Video and Movie Web Sites among UK Internet Users, Ranked by Unique Visitors, September 2007
- Online Audio and Video Activities of Adult Internet Users in Select Countries Worldwide, October 2007 (% of respondents)
- Online Video Metrics for Select Countries Worldwide, December 2007
- Types of UK Online Video and Their Advertising Potential, 2008
- Adult Internet Users in Select Countries Worldwide Who Are Interested in Watching TV Programs Online or on Their Mobile Phone, Q1 2008 (% of respondents)
- Adult Internet Users in the US and Select Countries in Western Europe* Who Enjoy Watching TV Shows on Their PC or Mobile Device, by Age, Q1 2008 (% of respondents)
- Online Activities of Internet and Social Network Users in Germany, February-March 2008 (% of respondents)
- Leading Types of TV Content that Adult Internet Users in the US and Select Countries in Western Europe* Would Like to Watch on Their PC or Mobile Device, Q1 2008 (% of respondents)
- Reasons that UK Internet Users Watch TV Online, 2008 (% of respondents)
- Other Convergent Behavior
- Reasons that UK Internet Users Watch TV and/or Use the Internet, 2008 (% of respondents)
The Advertising Conundrum
- Online TV Advertising Revenues
- Broadcast TV, Internet* and Online TV** Advertising Revenues Worldwide, 2006 & 2011 (billions)
- Online TV* Revenues Worldwide, 2006-2011 (millions)
- UK Free-to-View Online Television Revenues, 2007, 2008 & 2012 (millions of £)
- Rethinking the Broadcast Ad Model
- Online TV and Video Revenues per Capita in Select Countries Worldwide, 2006 (£)
Will Consumers Pay?
- Adult Internet Users in Select Countries Worldwide Who Are Interested in Paying for TV Show Downloads, Q1 2008 (% of respondents)
- Adult Internet Users in the US and Select Countries in Western Europe* Who Would Pay to Download TV Shows, by Age, Q1 2008 (% of respondents)
- Leading Payment Methods for Downloading TV Shows Used by Adult Internet Users in the US and Select Countries in Western Europe*, Q1 2008 (% of respondents)
Trends to Watch
- Project Kangaroo
- Local TV Content Online
- Mobile TV
- New Regulations for Online TV in Europe
Related Information and Links
- Related Links
- Contact
- Report Contributors
