Abstract
The Mexico Online Overview report provides a sweeping analysis of this relatively under-developed but potentially rich market.
Mexico has been slow to embrace the Internet, but the situation is changing and nearly all segments of the online economy are growing rapidly.
By 2011, eMarketer expects Mexico' s Internet population to swell to 39.5 million users.
Key questions the “Mexico Online Overview” report addresses:
- How quickly is the Mexican Internet population growing?
- What is the projected size of Mexico' s online advertising market?
- How high will Mexico' s online ad revenues go?
- What is the demographic picture of Mexican online users?
- What do online shopper spend in Mexico spend on average?
- How many Mexicans are watching video online?
- What is the broadband-adoption rate in Mexico?
- And many others
eMarketer Reports- On Target and Up to Date
The Mexico Online Overview report aggregates the latest data from international marketing and communications researchers with eMarketer analysis to provide the information you need to make the right business decisions- right now.
Table of Contents
Executive Summary
- Mexico: Telecom Indicators, 2006 (thousands)
The Economy
Internet Access
- Comparative Estimates: Internet Users in Mexico, 2006-2011 (millions)
- Adult Internet and/or E-Mail Users in Select Countries in Latin America and North America, 2007 (% of respondents)
- Internet Users in Mexico, by Primary Access Location, 2006 (% of respondents)
- Internet Users* in Mexico, by Access Locations, 2007 (% of respondents)
- Household Penetration of Select Consumer Electronics and Technologies in Mexico, 2006 (% of households)
Broadband
- Broadband Households and Penetration in Mexico, by Access Technology, 2005-2011 (millions and % of total households)
- Internet Subscriptions in Mexico, by Access Technology, 2000-2006 (thousands)
- Internet Subscription Penetration in Mexico, by Access Technology, 2000-2006 (% of population)
- Active* Internet Users in Select Countries Worldwide, by Primary Access Technology, November-December 2006 (% of respondents)
Internet Demographics
- Internet Users in Mexico, by Gender, 2006 (% of respondents)
- Internet Users in Mexico, by Age, 2006 (% of respondents)
- Online Buyers* in Mexico, by Age and Gender, 2006-2007 (% of respondents)
Internet Usage
- Internet Users in Mexico, by Frequency, 2006 (% of respondents)
- Time Spent Online per Weekday* by Internet Users** in Mexico, 2006 & 2007 (% of respondents)
- Web Sites Visited* by Affluent Adults in Mexico, February-May 2007 (% of respondents)
- Online Entertainment Activities of Internet Users* in Mexico, 2007 (% of respondents)
- Online Social Activities of Internet Users* in Mexico, 2007 (% of respondents)
- Active* Internet Users in Select Countries Worldwide Who Have Recently or Ever Visited Social Networking Web Sites, November-December 2006 (% of respondents)
- Internet Users in Mexico Who Have a Blog* or Personal Journal Online, 2007 (% of respondents)
- Internet Users in Mexico Who Watch Online Video, 2006 & 2007 (% of respondents)
- Web Sites Used to Share Videos or Photos according to Internet Users in Mexico, 2007 (% of respondents)
- Daily Time Spent with Select Media by Internet Users* in Mexico, 2007 (hrs:mins)
- Media/Communication Devices that Internet Users in Mexico Consider Indispensible, 2007 (% of respondents)
E-Commerce
- B2C E-Commerce in Mexico, 2005-2007 (millions and % increase vs. prior year)
- B2C E-Commerce in Mexico, by Category, 2006 (% market share)
- Online Buyers in Mexico, 2006 (% of Internet users)
- Internet Users* in Mexico Who Purchased** Online in the Past Month, 2007 (% of respondents)
- Attitudes of Online Buyers* in Mexico, 2006-2007 (% of respondents)
- Goods and Services Purchased Online by Online Buyers in Mexico, 2006 (% of respondents)
- Online Payment Methods Used in Mexico, 2006 & 2007 (% market share)
- Online vs. Other Methods of Retail Payments in Mexico, 2006 (% of total)
Other Digital Channels
- Adult Mobile Phone Owners in Select Countries in Latin America and North America, 2002 & 2007 (% of respondents)
- Mobile Content Frequently Purchased according to Internet Users with Mobile Phones in Mexico, 2007 (% of respondents)
- Internet Users in Mexico Who Use VoIP, by Frequency, 2007 (% of respondents)
- Wireless Internet Access Devices Used by Wi-Fi Internet Users in Mexico, 2007 (% of respondents)
Online Advertising & Marketing
- Online Advertising Spending in Select Countries in Latin America, 2005-2011 (millions)
- Online Advertising Spending in Mexico, 2002-2006 (millions of MXN)
- Online Advertising Spending Growth in Select Countries in Latin America, 2005-2011 (% increase vs. prior year)
- Advertising Spending in Mexico, 2000-2007 (millions)
- Advertising Spending Growth in Select Countries in Latin America, 2005-2011 (% increase vs. prior year)
- Top 10 Countries, Ranked by Contribution to Advertising Spending Growth Worldwide, 2005-2008 (millions)
- Advertising Trends
- Most Frequently Used Search Engine according to Internet Users in Mexico, 2007 (% of respondents)
- Top Five Countries Worldwide, Ranked by Internet Users Who Trust Advertising, April 2007 (% of respondents)
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