Abstract
The South Korea Online Overview report provides an in-depth look at users and usage in a country that is leading the world in digital adoption.
eMarketer estimates that in 2007 South Korea' s Internet population reached 35.6 million users- nearly three out of every four citizens.
The South Korean government has played a key role in developing the country' s digital infrastructure, so it should come as no surprise that South Korea also leads in delivering e-government services to its citizens.
Key questions the "South Korea Online Overview" report addresses:
- What factors have contributed to South Korea' s online growth?
- How many online users are there in South Korea?
- Where does South Korea rank among the world' s online economies?
- Why has South Korea' s broadband adoption rate been so rapid?
- Are avidly do South Koreans shop online?
- How often do South Koreans go online?
- How often do they bank online?
- What percentage of South Koreans rely on the Internet for news?
- Is South Korean e-commerce still growing?
- What is the state of South Korea' s online ad market?
- And many others.....
eMarketer Reports- On Target and Up to Date
The South Korea Online Overview report aggregates the latest data from international marketing and communications researchers with eMarketer analysis to provide the information you need to make the right business decisions- right now.
Table of Contents
Executive Summary
- South Korea: Telecom Indicators, 2006 (thousands)
The Economy
Internet Access
- Comparative Estimates: Internet Users in South Korea, 2006 & 2007 (millions)
- Internet Users and Penetration in South Korea, 2005-2011 (millions and % of population)
- Internet Access Locations Used by Internet Users in South Korea, December 2006 (% of respondents)
- Internet Access Devices Used by Internet Users in South Korea, December 2006 (% of respondents)
Broadband
- Top 20 OECD (1) Countries, Ranked by Broadband Metrics, 2006
- Broadband Households and Penetration in Select Countries in the Asia-Pacific Region, 2005-2011 (millions and % of total households)
- Broadband Household Penetration in Select Countries in the Asia-Pacific Region, 2005-2011 (% of households)
- Broadband Households and Penetration in South Korea, by Access Technology, 2005-2011 (millions and % of total households)
- Broadband Subscribers in South Korea, by Access Technology, January-July 2007 (thousands)
Internet Demographics
- Internet Users in South Korea, by Gender, December 2005 & December 2006 (% of respondents)
- Internet Users in South Korea, by Gender, December 2005 & December 2006 (thousands and % of respondents in each group)
- Internet Users in South Korea, by Occupation, December 2005 & December 2006 (% of respondents in each group)
- Internet Users in South Korea, by Education, December 2005 & December 2006 (% of respondents in each group)
- Internet Users in South Korea, by Experience Online, December 2006 (% of respondents)
Internet Usage
- Frequency of Internet Access among Internet Users in South Korea, December 2006 (% of respondents)
- Time Spent Online per Week by Internet Users in South Korea, by Gender and Age, December 2006 (hours)
- Reasons for Using the Internet in South Korea, December 2006 (% of respondents)
- Worldwide Unique Visitors to Select Virtual World Web Sites, June 2006 & June 2007 (thousands and % change)
- Active* Internet Users in Select Countries Worldwide Who Have Recently or Ever Visited Social Networking Web Sites, November-December 2006 (% of respondents)
- Top 10 Countries Worldwide, Ranked by E-Government, June-July 2007 (100-point scale)
- Select Features Available on Government Web Sites in South Korea, June-July 2007 (% of sites surveyed)
- Internet Users in South Korea Who Use Online Banking, 2004-2006 (% of Internet users)
- Internet Users in South Korea Who Use Blogs*, December 2005 & December 2006 (% of respondents)
- Information Channels Used in South Korea, December 2006 (% of respondents)
- Print Newspaper Household Penetration in South Korea, 2004 & 2006 (% of households)
E-Commerce
- B2C E-Commerce Sales* for Select Countries in the Asia-Pacific Region, 2006 & 2010 (billions, % market share and CAGR**)
- B2C E-Commerce Sales* in South Korea, 2005-2010 (billions and % increase vs. prior year)
- Annual Sales and Growth Rate of Retailers in South Korea, by Type, 2007 (billions and % increase vs. prior year)
- Online Buyers in South Korea, 2004-2006 (% of Internet users)
- Online Buyers in South Korea, by Gender and Age, December 2006 (% of respondents in each group)
- Average Annual Amount Spent Online* per Internet User in South Korea, 2005-2010
- Items Purchased Online in South Korea, December 2006 (% of online buyers)
- Types of Online Content Purchased in South Korea, December 2006 (% of online content buyers)
- Gross Merchandise Value* of Online Auction Sites in South Korea, 2005 & 2008 (billions)
Other Digital Channels
- Mobile Phone Users in South Korea, by Gender and Age, December 2006 (% of respondents)
- Wireless Data Service Revenues in South Korea, 2005 & 2006 (trillions of KRW and % increase vs. prior year)
- Mobile TV Users in South Korea, 2006 & 2012 (millions)
- Mobile Video Revenues in Japan, South Korea and the Asia-Pacific Region, 2010 (millions)
- IPTV Revenues in South Korea, 2006 & 2012 (billions of KRW)
- Automobile Telematics Revenues in South Korea, 2006 & 2013 (billions and CAGR*)
Online Advertising & Marketing
- Online Advertising Spending in Select Countries in the Asia-Pacific Region, 2005-2011 (millions)
- Online Advertising Spending in South Korea, 2006 & 2007 (billions of KRW and % increase vs. prior year)
- Online Advertising Spending Growth in Select Countries in the Asia-Pacific Region, 2005-2011 (% increase vs. prior year)
- Online and Total Advertising Spending in South Korea, 2000-2007 (millions)
- Advertising Trends
- Online Advertising Spending in South Korea, by Segment, 2003-2006 (billions of KRW)
- Search Advertising Spending in South Korea, 2006 & 2007 (billions of KRW and % increase vs. prior year)
- Mobile Marketing Spending in South Korea, 2004 & 2006 (billions of KRW)
- Average Number of Daily Mobile Spam E-Mails per Person in South Korea, Second half 2005 & Second half 2006
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