Abstract
The Canada Internet report analyzes the vast but in many ways still untapped online opportunities of this marketplace.
Canada' s e-commerce has languished in the absence of retailers and online offerings that genuinely address Canadian tastes and requirements. Moreover, the country' s mobile networks and operators are not as well prepared as they should be to supply reliable data services at competitive prices.
These social, technical and commercial obstacles threaten to hold Canada back when the country should be setting online standards for North America and the world.
Key questions the "Canada Internet" report answers:
- How do Canada' s rates of Internet access and broadband penetration compare with those of the United States and other wired countries?
- What are the most popular online activities of Canadian Internet users?
- What major differences exist between online habits in the English- and French-speaking parts of the country?
- What trends are emerging in Canadian e-commerce and mobile Internet use?
- And many others...
eMarketer Reports- On Target and Up to Date
The Canada Internet report aggregates the latest data from international marketing and communications researchers with eMarketer analysis to provide the information you need to make the right business decisions- right now.
Table of Contents
Executive Summary
- Internet Users and Penetration in North America, by Country, 2005-2011 (millions and % of population)
- Issues & Questions
- The eMarketer View
Key eMarketer Numbers: Canada Internet Users and Usage
The Economy
Internet Access
- Internet Users and Penetration in Select Countries Worldwide, 2006 (millions and % of population)
- Top 15 Countries Worldwide, Ranked by Internet Users, January 2006 & January 2007 (thousands of unique visitors and % change)
- Demographic Profile of Adult Internet Users in Canada, by Access Location, 2005 (% of respondents in each group)
Broadband Penetration
- Active* Internet Users in Select Countries Worldwide, by Primary Access Technology, November-December 2006 (% of respondents)
- Broadband vs. Dial-Up Internet Users in Canada, 2005-2011 (millions)
- Broadband Subscriber Penetration in OECD Countries, by Access Technology, December 2006 (% of population)
- Top 20 OECD (1) Countries, Ranked by Broadband Metrics, 2006
- Broadband Households and Penetration in North America, by Country, 2005-2011 (millions and % of total households)
The Online Audience
- Adults in Canada with Internet Access, by Age, 2001 & 2006 (% of respondents in each group)
- Adult Internet Users in Canada Who Go Online At Least Once a Week, by Province, 2006 (% of respondents)
- Active* Adult Internet Users in Quebec, by Month, 2006 (% of population)
- Top 10 Countries Worldwide, Ranked by Average Monthly Hours Online per Unique Visitor, by Access Technology, January 2007
- Weekly Time Spent Online by Adult Internet Users in Canada, by Age, October 2006 (hours)
- Average Number Hours per Week Spent Online by Retired Adults in Select Countries Worldwide, 2006
- Ability of Adult Consumers in Canada to Keep Pace with Technology Change, January 2007 (% of respondents)
What Canadians Do Online
- Online Activities of Internet Users in Canada, Q3 2006 (% of respondents)
- Select Online Activities of Adult Internet Users in Quebec, March, June & December 2006 (% of respondents)
- Attitudes of Adult Consumers in Canada toward the Internet, January 2007 (% of respondents)
- Multitasking Activities of Tweens in English-Speaking Canada While Using the Internet, September 2006 (% of respondents)
- Adult Internet Users in Canada Who Perform Other Activities "Often" or "Sometimes" While Accessing the Internet, by Age, 2006 (% of respondents)
- Online Audio and Video Activities of Adult Internet Users in Canada, by Gender, 2006 (% of respondents)
- Online Audio and Video Activities of Adult Internet Users in Canada, by Age, 2006 (% of respondents)
- Blogging
- Blog Web Site Visitors in Select Countries Worldwide, October 2006 (% of Internet users)
- Top 10 Blogging Countries Worldwide, Ranked by Number of Blogs, July 2006 (millions)
- Internet Users in Canada Who Have Recently Visited a Blog, March 2007 (% of respondents)
- Demographic Profile of Blog Visitors in Canada, March 2007 (% of respondents in each group)
- Internet Users in Canada Who Visit Blog Sites, by Age, April 30-May 5, 2007 (% of respondents)
- Reliability* of Information on Blogs about Businesses according to Internet Users in Canada, March 2007 (% of respondents)
- Select Online Activities of Bloggers* vs. Non-Bloggers in Canada, Q1 2007 (% of respondents)
- Social Networking
- Social Networking, Multimedia and Blog Users in Canada, April 2007 (thousands of unique visitors and % reach)
- Active* Internet Users in Select Countries Worldwide Who Have Recently or Ever Visited Social Networking Web Sites, November-December 2006 (% of respondents)
- Internet Users in Canada Who Visit Social Networking Sites, by Age, April 30-May 5, 2007 (% of respondents)
- Online Gaming
- Internet Users in Canada Who Use Select Online Social Media, April 30-May 5, 2007 (% of respondents)
- E-Commerce
- Online Shoppers in Canada, 2005-2009 (millions and % of Internet users)
- Online Buyers in Canada, 2005-2009 (millions and % of Internet users)
- Average Annual Amount Spent Online* by Online Buyers in Canada Ages 18+, 2005-2009 (% increase** vs. prior year)
- Products Purchased Online by Internet Users in Canada, 2006 & 2007 (% of respondents)
- Adult Internet Users in Quebec Who Have Researched or Bought Products Online, January, April & July 2006 (% of respondents)
- Select Social Networking Activites of Online Buyers vs. Internet Users* in Canada, April 2007 (% of respondents in each group)
- Mobile Internet Users
- Mobile Phone Subscribers and Penetration in Canada, Q4 2005 & Q4 2006 (millions, % of population and % increase vs. prior year)
- Mobile Device Usage in Canada, by Gender, December 2006 (% of respondents)
- Cheapest Rates for Mobile Data Transfer* among Mobile Operators in Canada As Compared with Rates of Operators in Other Countries, April 2007
- Average Monthly Internet Access Spending and Premium Amount that Internet Users in Select Countries Worldwide Would Pay for Mobile Broadband Services, 2006
- Mobile Online Activities
- Adoption Rate* for Mobile Phone Video Capture in the US, Canada and Select Countries in Western Europe, 2006
- Mobile Game and Music Revenues in Canada, 2002-2010 (millions)
Conclusion
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