Abstract
US men age 18 to 34 comprise nearly 27% of the total male Internet user population, but they are elusive. They continue to watch fewer hours of TV and spend more time online, playing games, downloading videos, music and podcasts and sometimes shopping.
The Men Online report focuses on an expanding but elusive segment of US Internet users-men 18 to 34.
Although hard to catch, advertisers and marketers are quickly learning that the right mix of media can make an impression on this important target group.
Key questions the "Men Online" report answers:
- How many men age 18 to 34 use the Internet?
- Which media do young men prefer for receiving advertising messages?
- Where and how do young men watch video online?
- Are online video games viable branded entertainment platforms for young men?
- How many young men listen to podcasts?
- How do young men shop and make purchases online?
- And many others...
eMarketer Reports-On Target and Up to Date
The Men Online report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make the right business decisions-right now.
Table of Contents
- Executive Summary
- US Male Internet Users, by Age, 2006 & 2011 (thousands and % of total)
- Issues & Questions
- The eMarketer View
- Key eMarketer Numbers: Men Online
- US Alternative Media Advertising Spending, by Segment, 2005 & 2006 (% market share and % increase vs. prior year)
- US Online Advertising Spending, 2000-2011 (billions)
- Male US Internet Users
- Comparative Estimates: US Internet Users, by Gender (% of total Internet users)
- US Internet Users, by Gender, December 2005 & December 2006 (thousands and % increase vs. prior year)
- US Internet Users, by Gender, December 2005 & December 2006 (thousands and % increase vs. prior year)
- US Internet Users, by Gender, 2006-2011 (% of population ages 3+ in each group)
- US Internet Users, by Gender, 2006-2011 (millions and % of total Internet users)
- US Internet Users, by Gender and Age, December 2006 (thousands and % of total)
- Online Activities
- Demographic Profile of US Teen and Adult Participation in Select Leisure Activities, by Occasion, 2006 (average hours per day)
- Demographic Profile of US Male Adults, by Daily Time Spent with Major Media, January 2006 (minutes)
- Primary Sources for Selecting TV Programs among US Adult Male Internet Users, by Age, June 2006 (% of respondents in each group)
- Most Effective Media for Advertising to Men according to US Male Consumers, 2007 (% of respondents)
- Average Time Spent per Year by US Consumers* Watching TV, DVDs and Movies in Theaters, by Age and Gender, 2007 (days)
- Online Video
- US Online Video Viewers, 2003-2011 (millions)
- US Online Video Viewers, by Gender, 2006-2011 (% of total)
- IT Spending in Latin America, by Segment, 2007 (% increase vs. prior year)
- US Online Video Viewers As a Percent of Internet Users, by Gender, 2006-2011
- US Internet Users Who Have Watched Online Video, by Gender, November 2006 (% of respondents in each group)
- US Online Video Viewers, by Frequency, March & December 2006 (% of respondents)
- US Internet Users Who Watch Any Type of Video Content Online Weekly, by Age and Gender, March 2007 (% of respondents in each group)
- US Internet Users Who Use Streaming Audio/Video Weekly, by Age and Gender, 2006 (% of respondents)
- Select Video-Related Online Advertising Activities of US Adult Internet Users, by Gender, July 2006 (% of respondents in each group)
- US Male Visitors to YouTube.com, by Age, December 2006 (thousands and % of total male audience)
- Top 10 Web Sites among US Males Ages 17-25, 2007 (% of respondents)
- Web Sites on which US Adult Male Internet Users Have Watched Online Video, by Age, December 2006 (% of respondents in each group)
- Demographic Profile of US Internet Users Who Have or Have Not Streamed Online Video, December 2006 (% of respondents)
- Types of Online Video Watched by US Online Video Viewers, by Gender and Age, February-March 2006 (% of respondents)
- Types of Media that US Adult Internet Users Listen to, Watch or Search for Online to Download, by Gender, June 2006 (% of respondents)
- Podcasting
- Composition Index* of Audio and Video Podcasters in the US, by Age, 2006
- Number of Podcasts that US Internet Users Have Downloaded in the Past 30 Days, by Age, August 2006 (% of respondents)
- Demographic Profile of US Adult Internet Users Who Download Podcasts, February-April 2006 & August 2006
- Demographic Profile of US iTunes Podcast Downloaders vs. Total Adult Internet Users, October 2006 (% of total)
- US Podcast Listeners, by Age and Gender, January-February 2007 (% of respondents)
- Social Networking Sites
- US Online Social Network Advertising Spending, 2006-2011 (% of total US online ad spending)
- US Online Social Network Advertising Spending, by Type of Network, 2007 & 2008 (millions)
- US Unique Audience for Select Social Network Sites, by Gender, May 2006 (thousands and % composition of total audience)
- US MySpace Users, by Age, June 2004 & February 2007 (% of respondents)
- US Visitors to Select Social Networking Sites, by Age, August 2006 (% unique visitors)
- Top 10 Web Sites among US Male College Students, May 2007 (% of respondents)
- Computer and Internet Activities of US College Students, by Gender, 2007 (% of respondents)
- US College Student Internet Users, 2006-2011 (% of total college students)
- Attitudes of US College-Educated Adults* toward Online Advertising, January 2006 (% of respondents)
- Top 10 Online Categories among US Male Internet Users Ages 18-34, Ranked by Minutes Used, June 2006 (average and average usage days per visitor)
- Top 10 Web Properties among US Male Internet Users Ages 18-34, Ranked by Minutes Used, June 2006 (average and average usage days per visitor)
- Online Gaming
- TV and Video Game Console Households and Penetration in the US, by Age and Gender, Q4 2006 (thousands and % of each group)
- Video Game Console Users in the US, by Age and Gender, Q4 2006 (thousands)
- US Gamers Who Play Games Online, by Gender, 2006 (% of respondents)
- US In-Game Advertising, Mobile Gaming and Online Gaming Revenues, 2005-2010 (millions)
- Attitudes of US Male Online Gamers Ages 18-34 toward In-Game Advertising, 2006 (% of respondents)
- Least Intrusive Approach to In-Game Advertising according to US Male Online Gamers Ages 18-34, 2006 (% of respondents)
- US In-Game Advertising* Revenues, 2004-2010 (millions)
- Attitudes of US Male Online Gamers Ages 18-34 toward In-Game Advertising, 2006 (% of respondents)
- Online Shopping
- US Online Shoppers, 2006-2011 (millions and % of Internet users)
- Average Number of Web Sites Visited by US Adult Internet Users While Doing Product Research, by Gender, 2006
- Demographic Profile of US Consumers Who Research Products Online before Purchasing Them in a Store, by Frequency, November-December 2006 (% of respondents in each group)
- Demographic Profile of US Visitors to Shopping and Classifieds Web Sites, January 2007 (% of total)
- US Internet Users Who Research Select Products/Services Online before Purchasing in a Store, by Gender, November-December 2006 (% of respondents in each group)
- Media that Influence US Consumers to Start a Search for Merchandise Online, by Gender, November-December 2006 (% of respondents)
- Media that US Male Baby Boomers* Turn to First When Making a Purchase Decision, 2004 & 2006 (% of respondents)
- Media that US Generation X* Males Turn to First When Making a Purchase Decision, 2004 & 2006 (% of respondents)
- Media that US Generation Y* Males Turn to First When Making a Purchase Decision, 2004 & 2006 (% of respondents)
- Demographic Profile of US Male Adults, by Major Media Most Likely Used to Learn about Products or Brands, January 2006 (% of respondents in each group)
- Interest in Online Shopping Activities among US Internet Users Who Are Also Interested in Social Networking Sites, November 2006 (% of respondents)
- Web Site that US Consumers Visit First When Researching Products Online, by Gender, October 2006 (% of respondents)
- Types of Web Sites that US Adult Internet Users* Visit to Search Online for Consumer Packaged Goods, by Age, September 2006 (% of respondents in each group)
- Categories of Consumer Packaged Goods for which US Adult Internet Users Search Online, by Gender, September 2006 (% of respondents in each group)
- Reasons that US Adult Internet Users Search Online for Consumer Packaged Goods, by Gender, September 2006 (% of respondents in each group)
- Conclusion
- Related Information and Links
- Related Links
- Contact
- Report Contributors
- About eMarketer
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