Abstract
A number of major global trends will affect European tourism over the next five years, having a profound impact on the online travel sector. Already, eMarketer estimates that online travel sales in the five major travel markets of Europe- France, Germany, Italy, Spain and the UK- will total nearly $49 billion this year, up 27% over 2006.
The European Online Travel report examines economic, business, technology and consumer megatrends and their implications for the travel industry in general, and the European online travel sector specifically.
Over the next four years, as the European online travel market matures, sales growth will slow.
In order to succeed, travel companies will need to create travel products for consumers who place high expectations on their travel experiences and expect a high degree of service and selection.
Key questions the "European Online Travel" report answers:
- What megatrends will shape the travel landscape in Europe in coming years?
- How do the major online travel markets in Europe compare in size and growth potential?
- What is the outlook for direct travel suppliers, online travel agents and tour operators?
- How must online travel agencies change to ensure success?
- And many others...
eMarketer Reports- On-Target and Up-to-Date
The European Online Travel report aggregates the latest data from international travel, marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions- right now.
Table of Contents
Executive Summary
- Online Leisure/Unmanaged Business Travel Sales in Western Europe*, 2006-2011 (billions and % increase vs. prior year**)
- Issues & Questions
The eMarketer View
- Key eMarketer Numbers: European Online Travel
European Travel Trends
- Slower Growth
- Personal Travel and Tourism Spending in the EU-25* Countries, 2004-2011 (% increase vs. prior year)
- Leading EU-25 Countries, Ranked by Tourism Spending, 2005 (billions)
- Domestic Tourism Dominates
- Nights Spent in Tourist Accommodations in the EU- 25 Countries, 2005* (% of total)
- Eight Largest Outbound Travel Markets in the EU-25, by Trip Duration*, 2005 (millions and % of total)
- Three Main Foreign Markets for Long Trips* Taken by Tourists from Select EU-25 Countries, 2005 (% of total)
- Vacation Days per Year Alloted to and Unused by Working Adults in Select Countries in Western Europe and the US, March-April 2007 (average)
- Increase in the Number of Select Types of Outbound Vacations* taken by Consumers in Europe, 2006 (% increase vs. prior year)
- Distribution of Low-Cost Carrier Flights in Europe, by Country of Origin, Second half 2006 (% of total)
- Population in Select Countries in Western Europe and the US, by Age, 2007 & 2017 (% of total)
Online Travel in Europe
- Online Travel Market Size and Outlook
- Online Leisure/Unmanaged Business Travel Sales in Western Europe*, 2006-2011 (billions and % increase vs. prior year**)
- Comparative Estimates: Online Travel Sales in Europe, 2004-2008 (billions)
- Online Travel Sales in Western Europe, 2006-2011 (billions of Eur and % change)
- Market Share of Online Leisure/Unmanaged Business Travel Sales in Select Countries in Western Europe, 2006 & 2011 (% of total)
- Online Travel Sales As a Percent of Total Travel Sales in the US, Europe and the Asia-Pacific Region, 2005 & 2008
- Online Leisure Travel Sales As a Percent of Total Travel Sales in Select Countries Worldwide, 2001 & 2006
- Online Travel Distributors
- Top Five Countries in Europe that Host Travel Web Sites, 2006 (% share of worldwide total)
- Tourism Businesses* in Select Countries in Europe** that Accept Online Reservations, by Sub-Sector, April-May 2006 (% of respondents)
- Online Travel Sales in Europe, by Channel, 2006 (% of total)
- European Online Travel Agency Market Share, 2006 (% of total)
- Online Travelers
- Online Activities Conducted* by Internet Users in Select Countries in Western Europe, 2006 (% of respondents)
- Sources Used by Outbound Travelers in Europe to Plan Trips, January-August 2006 (% of respondents)
- Influences on Vacation Travel Purchases by Internet Users in the Asia-Pacific Region, Europe and North America, May-June 2006 (% of respondents in each group)
- Leading Products and Services in Western Europe, by Online Sales Conversion Rate Growth, September 2005 & September 2006 (% of online shoppers who purchase online and % increase vs. prior year)
UK
- Online Leisure/Unmanaged Business Travel Sales in the UK, 2006-2011 (billions and % increase vs. prior year*)
- Demographic Profile of UK Internet Users Who Visited Travel Web Sites, March 2007 (% of total)
- Top 30 Travel Web Sites among UK Internet Users, Ranked by Visits, March 2007 (% market share)
- Top 20 Web Properties among Internet Users in the UK, Ranked by Increase in Unique Visitors*, December 2006 vs. January 2007 (thousands and % change)
- Online Travel Activities of Packaged Travel Buyers in the UK, 1998-2006 (% of total)
- Channels Likely to Be Used by UK Travelers to Book Packaged Vacations over the Next Two Years, October-November 2006 (% of respondents)
- UK Online Travel Sales, by Segment, 2004 & 2007 (% market share)
- Reasons that UK Online Travelers Prefer One Online Travel Agency over Another for Booking Hotels, June-July 2006 (% of respondents)
- UK Internet Users Who Plan to Research or Book Travel Online, by Vacation Type, 2007 (millions and % of respondents)
- Web Sites Likely to Be Used by UK Internet Users Planning a Vacation, by Type of Vacation, 2007 (% of respondents)
- Sources Used by UK Families for Travel Package Ideas, 2006 (% of respondents)
- Primary Source Used by UK Families to Research Vacation Packages, 2006 (% of respondents)
- Most Trusted Online Source for Reliable Travel Information according to UK Internet Users, September 2006 (% of respondents)
- Channel Used to Book Vacations according to Internet Users in the UK, September 2006 (% of respondents)
Germany
- Online Leisure/Unmanaged Business Travel Sales in Germany, 2006-2011 (billions and % increase vs. prior year*)
- Online* Leisure Travel Sales in Germany, 2004-2007 (billions and % increase vs. prior year**)
- Number of Vacations Booked Online* by Internet Users in Germany, 2004, 2005, 2006 & 2007 (millions)
- Online Travel and Event Ticket Sales As a Percent of Total Travel Sales in Germany, 2004-2006
- Combined Share of Online Sales of the Five Leading Travel Web Sites in Germany, 2004-2006
- Female and Older Internet Users in Germany Who Buy Online, by Web Site Category, 2006 (% difference from the average for all sites)
- Demographic Profile of Online Buyers* in Germany, by Select Product Categories, 2006 (% of respondents in each category)
- Top 10 Travel Web Sites in Germany, Ranked by Unique Visitors, March 2007 (thousands and active reach)
- Leading Product Categories that Active Internet Users in Germany Have Researched and/or Purchased Online in the Past Year, by Conversion Rate, 2006 (% of respondents)
France
- Online Leisure/Unmanaged Business Travel Sales in France, 2006-2011 (billions and % increase vs. prior year*)
- E-Commerce Sales Growth* in France, by Sector, 2006
- Online Travel Sales* in France, by Segment, 2006 (millions and % increase vs. prior year)
- Top 10 Travel Web Sites in France, Ranked by Unique Visitors, March 2007 (thousands and active reach)
- Top Five Search Categories* in France, Q4 2006 (% of total searches)
- Fastest-Growing Search Categories in France, Ranked by Increase in Number of Searches*, Q4 2006 (% increase vs. same period of prior year)
- Internet Users in France Who Researched Products and Services Online in Select E-Commerce Categories in the Last 30 Days, December 2006 (% of respondents)
- Online Buyers that Purchased from Select E-Commerce Categories in the Last Six Months, December 2006 (% of respondents)
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