Abstract
Online travel markets are at various stages of development. In the US, the world's largest market, growth is strong, but slowing. Europe, less than half the size of the US market, still has upside potential. But in the Asia-Pacific region, China and India are on the way to becoming market powerhouses.
The Online Travel Worldwide report analyzes the similarities - and differences - between online travel markets in order for marketers to create straight-line routes to success.
Markets at different stages of development can be valuable laboratories for learning. For example, the UK market is now experimenting with many "Travel 2.0" applications involving user-generated content, mapping and RSS feeds that have been used in the US travel market. US firms, by the same token, can follow the progress of Asian companies developing travel applications for mobile phones.
Of course, technologies and marketing programs used in one country cannot always be applied with the same results in other regions - but development times can often be shortened and many mistakes can be avoided altogether.
Table of Contents
Impetus
- Online Leisure/Unmanaged Business Travel Sales in the US, Europe and the AsiaPacific Region, 2005 (billions and % increase vs. prior year)
Issues & Questions
The eMarketer View
- Key eMarketer Numbers: Worldwide Online Travel
A Global View of Travel
Total Travel
- Total Personal and Business Travel Spending In Major Economies* Worldwide, 20042010 (billions and % increase vs. prior year)
- Personal and Business Travel Spending in Major Economies Worldwide, 2006 (billions, CAGR* and market share)
Online Travel
- Product Categories Included in the Last Three Online Purchases of Internet Users Worldwide, AprilMay 2005 (% of respondents)
- Top 10 Countries Where Internet Users Purchased Airline Tickets in One of Their Last Three Online Purchases, AprilMay 2005 (% of respondents)
- Airline Tickets Purchased Online according to Airlines Worldwide, 2005 & 2006 (% of total)
- Payment Methods Used by Online Buyers in Select Countries Worldwide, AprilMay 2005 (% of respondents)
- Channel Used Most Often by Business Travelers Worldwide to Book Business Trips, April 2006 (% of respondents)
- Experience of Business Travelers Worldwide Booking Travel, Offline vs. Online, April 2006 (% of respondents)
- Business Travelers Worldwide Who Prefer Doing Their Own Travel Booking vs. Having an Assistant or Travel Agent Do It, April 2006 (% of respondents)
- Cheapest Distribution Channel for Hotel Room Bookings Used by Business Travelers in Select Countries Worldwide, February 2005 (% of respondents)
- Business Travelers in Select Countries in the AsiaPacific Region Who Book More Than 40% of Their Business Travel Online, OctoberNovember 2005 (% of respondents)
North America
- Internet Users and Broadband Households North America, by Country, 2005 (millions, penetration and CAGR*)
United States
- US Online Leisure/Unmanaged Business Travel Sales, 20042009 (billions and % increase vs. prior year)
- Comparative Estimates: US Online Travel Sales, 20042007 & 2010 (billions)
- Online Travel Planners* in the US, 19982005 (millions and % of Internet users who travel)
- Online Travel Bookers* in the US, 19992005 (millions and % of Internet users who travel)
Canada
- Internet Users in Canada Who Are Satisfied* with Online Travel Sites, 2002 & 2006 (% of respondents)
- Internet Users in Canada Who Believe the Internet Is Important* for Travel Planning, 2002 & 2006 (% of respondents)
- Types of Web Sites Visited by Internet Users in Canada in the Past Three Months, 2004 (% of respondents)
- Products and Services Purchased Online by Online Buyers in Canada in the Past Three Months, 2004 (% of respondents)
Europe
- Comparative Estimates: Online Travel Sales in Europe, 20032007 (billions of Euros)
- Internet Users and Broadband Households in Select Countries in Western Europe, 2005 (millions, penetration and CAGR*)
- Market Share of Online Leisure/Unmanaged Business Travel Sales in Europe*, by Country, 2003 & 2006
- Market Share of Online Travel Sales in Europe, by Country, 2005
- Market Share of Online Travel Sales in Europe, by Segment, 2005
- Adults in Select Countries in Western Europe Who Have Used LowCost Airline Carriers, November 2005 (% of respondents)
- Online Sales of Traditional vs. Dynamic Package Vacations in Western Europe and the US, 2005 (billions)
- Market Share of Dynamic Package Vacation Online Sales in Western Europe, by Country, 2005 (% of total)
- Percent of Online Travel Sales in Europe, by Distribution Channel, 19992005
- Online Travel Sales in Western Europe and the US, by Distribution Channel, 2006 (% of total)
The UK
- Online Travel Activities of Package Vacation Buyers in the UK, 19982004 (% of respondents)
- UK Online Travel Industry, by Segment, 2004 & 2007 (% market share)
- Vacation Destination Booked Online by UK Online Travel Bookers, 2005 (% of respondents)
- Travel Bookings Transacted Online in the UK, by Destination, 2005 (% of bookings in each category)
- Top 10 Travel Web Sites Visited by Internet Users Ages 50+ in the UK, MaySeptember 2005 (thousands of unique visitors)
- Top 10 Web Site Categories Most Likely to Be Visited by Internet Users Ages 50+ in the UK, MaySeptember 2005 (baseline index of 100*)
France
- Growth of Online Travel Sales* in France, by Segment, Q1 2006 (% increase vs. prior year)
- Top Five Travel and Tourism Web Sites in France, Ranked by Unique Visitors, Q1 2006 (thousands and % of Internet population)
- Online Travel Planners* and Bookers in France, 2005 (millions)
- Top Five Online Search Categories in France, Q1 2006 (% of total searches)
Germany
- Online Leisure/Unmanaged Business Travel Sales in Germany, 20022006 (billions and % increase vs. prior year)
- Online Travel Planners* and Bookers in Germany, JulySeptember 2005 (millions and % of Internet users)
- Top Five Travel and Tourism Products Researched Online by Online Travel Planners* in Germany, JulySeptember 2005 (% of respondents)
- Top Five Travel and Tourism Products Bought Online by Online Travel Buyers in Germany, JulySeptember 2005 (% of respondents)
- Top Five Travel and Tourism Products Researched Online by Online Travel Planners* in Germany, JulySeptember 2005 (% of respondents)
- Top 10 Product Categories Purchased Online by Internet Users in Germany, JulySeptember 2005 (% of respondents)
The AsiaPacific Region
- Online Leisure/Unmanaged Business Travel Sales in the AsiaPacific Region, 2004, 2005 & 2007 (billions)
- Internet Users and Broadband Households in Select Countries in the AsiaPacific Region, 2005 (millions, penetration and CAGR*)
- Market Share of Online Leisure/Unmanaged Business Travel Sales in Select Countries in the AsiaPacific Region, 2004 (% of total)
- Online Leisure/Unmanaged Business Travel Sales in the AsiaPacific Region, by Distribution Channel, 2004 (% of total)
- Likelihood of Internet Users* in Select Countries in the AsiaPacific Region to Buy Travel Online, October 2005 (% of respondents)
- Travelers in Australia Who Prefer Making Vacation Arrangements Online vs. Offline, February 2006 (% of respondents)
China
- Online Travel Sales in China, by Segment, 2005 (millions of RMB)
- Select Products Bought Online in the Past Six Months by Online Buyers in China, December 2005 (% of respondents)
- Select Online Activities Performed by Internet Users in China, December 2005 (% of respondents)
- Online Payment Methods Used by Internet Users in China, 2005 (% of respondents)
- Payment Method Used by Online Buyers in China to Pay for Their Online Purchases, December 2005 (% of respondents)
India
- Online Travel Sales in India, by Segment, 2005* (millions)
- Products and Services Bought Online by Online Buyers in India, April 2005 (% of respondents)
- Travel Services Bought Online and Likely to Be Bought Online by Online Buyers in India, April 2005 (% of respondents)
- Demographic Profile of Online Travel Bookers in India, by Travel Purchase, April 2005 (% of total)
- Payment Methods Used by Online Buyers in India, April 2005 (% of respondents)
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