Abstract
Home to half the worlds TV households, the Asia-Pacific region is on the threshold of a new phase of growth and innovation. Digital technology, industry consolidation and continued economic growth are transforming the regions TV sector--and creating unprecedented marketing and communications opportunities for agile companies all around the world.
The Asia-Pacific DTV and Pay TV Trends report shows you what is happening--and about to happen--behind the television screens of the largest consumer societies on the globe.
For countries such as Japan and South Korea, the digital path seems clear. These countries have mapped out a plan to so saturate themselves in digital bits and bytes that, within ten years, no analog technology will ever appear again.
For countries such as India and China, the path is less straightforward.
Considerable challenges lie ahead and it is unlikely these challenges will be addressed without foreign assistance and investment. Upgrading technological infrastructure is one thing, but creating the right economic and regulatory environment to foster competition and fairness is another.
There are opportunities for foreign firms within the growing TV sector in the Asia-Pacific region, but patience will be paramount.
Key questions the "Asia-Pacific DTV and Pay TV Trends" report answers:
- What is driving the pay TV sector in the region?
- Which digital TV technologies will countries employ?
- What are the opportunities for foreign firms?
- What do DTT, DTH, HDTV, DVR, VOD, SDTV, ATSC, and DVB-T stand for?
- And many more...
Table of Contents
- A. TV in the Asia-Pacific Region
- TV Households in China, the Asia-Pacific Region and Worldwide, 2004 (in thousands)
- TV Households in the Asia-Pacific Region, by Country and Technology, 2010 (in thousands)
- Leading Multi-Channel Pay TV Countries in the Asia-Pacific Region, Ranked by Subscribers, 2004 (in millions)
- Leading Multi-Channel Pay TV Countries in the Asia-Pacific Region, Ranked by Revenues, 2004 (in billions)
- Digital TV Households in Select Countries in the Asia-Pacific Region, 2005 & 2010 (in millions)
- TV Households and Digital TV Households in Select Countries in the Asia-Pacific Region, 2010 (in thousands)
- Broadband and Pay TV Penetration in Select Countries in the Asia-Pacific Region, 2005
- Top Three IPTV Markets Worldwide, Ranked by Number of Subscribers, 2004 & 2010
- B. Country Profiles
- Australia
- TV Households in Australia, by Pay TV and Distribution Platform, 2005
- Pay TV Subscribers in Australia, by Company, June 30, 2005 (in thousands and as a % of DTV subscribers)
- Free TV vs. Pay TV Households in Australia, 2005 & 2010 (as a % of TV households)
- DTV Households in Australia, by Distribution Platform, 2005 & 2010 (in thousands and as a % of TV households)
- China
- TV Households in China, by Pay TV and Distribution Platform, 2005
- Free TV vs. Cable Pay TV Households in China, 2005 & 2010 (as a % of TV households)
- DTV Households in China, by Distribution Platform, 2005 & 2010 (in thousands and as a % of TV households)
- India
- TV Households in India, by Pay TV and Distribution Platform, 2005
- Free TV vs. Pay TV Households in India, 2005 & 2010 (as a % of TV households)
- Digital TV
- Japan
- TV Households in Japan, by Pay TV and Distribution Platform, 2005
- Broadcasting Users in Japan, by Platform, 2005 (in millions)
- Free TV vs. Pay TV Households in Japan, 2005 & 2010 (as a % of TV households)
- DTV Households in Japan, by Distribution Platform, 2005 & 2010 (in thousands and as a % of TV households)
- Domestic Digital TVs and Digital Tuner Equipment Shipments in Japan, 2005 (in thousands)
- South Korea
- TV Households in South Korea, by Pay TV and Distribution Platform, 2005
- Free TV vs. Pay TV Households in South Korea, 2005 & 2010 (as a % of TV households)
- DTV Households in South Korea, by Distribution Platform, 2005 & 2010 (in thousands and as a % of TV households)
