Abstract
Location based mobile services (LBS) are a natural application of mobile phones both for private consumers as well as businesses. Location based services are already very developed in Japan, where about 20% of all mobile phones have GPS installed, and all operators use location determined by triangulation for commercial services.
The present reports give a broad overview of location based services in Japan both for consumer markets as well as for commercial business-to-business markets (e.g. for fleet management, enterprise resource management etc).
The report is directed to mobile operators, investment bankers, telecom equipment manufacturers, semiconductor manufacturers, mobile services providers, and other professionals who need to be up-to-date on the state of the art of location based mobile services and be aware of future trends to expect.
Our market reports have been purchased by major global telecom operators and equipment manufacturers from US, EU and Japan, and many other countries, investment bankers, equipment manufacturers, service providers, the commercial sections of foreign Embassies in Tokyo, University students and professors and many professionals from all over the world. The Government of Finland has engaged us to advise on the research funding strategy for mobile services, and the Harvard Business School (HBS) is using one of our reports for research and teaching.
Table of Contents
- Executive Summary: Location based mobile services in Japan
- Global positioning satellite systems (GPS) in Japan
- Present situation and future plans
- GPS for mobile phones in Japan
- Government position and regulatory
- The situation today and future development
- Overview of Japans mobile phone industry as relevant to location based services
- Mobile networks, market situation
- 3G
- Mobile commerce (m-commerce)
- Carriers GPS strategy overview
- KDDI/AU location based services
- EZnaviwalk
- AU phones
- DoCoMos i-Area services
- Overview
- Schematic outlines of services
- User perspective
- Listing and overview of services offered
- Business plans, trends and developments
- GPS applications and services
- Consumer services
- Business-to-business (B2B) services
- Goopa and other travel related location based services
- Outline of goopa
- Other train travel related location based services
- Trends and outlook
- Summary
