Abstract
C-mode is a cooperation between Coca-Cola and NTT-DoCoMo creating a link between DoCoMos i-mode
phones, and networked softdrinks vending machines. C-mode is not just about paying for drinks with
your mobile phone (actually, drinks are not charged to your phone bill), C-mode is a lot more: its
a combined mobile commerce (m-commerce) platform, C-mode shows a path to leverage Japans
omnipresent drink vending machines as a customer relationship management tool, and to dramatically
expand the range of items being sold through softdrink vending machines: from concert tickets, to
ringing tones, and in the future potentially train tickets, air tickets and many other things can be
sold through Cmode.
The report gives a detailed report and analysis of C-mode, and is a must-read for telecom and
wireless industry professionals, as well as vending machine specialists, content owners and
distributors.
Table of Contents
- Executive Summary: C-mode = networked vending machines + i-Mode
- Agenda
- C-mode - Concepts and Overview
- Overview
- Initial C-mode partners (list and description of initial partners)
- C-mode - comments and analysis
- Review of i-mode
- Overview
- Screen images of Official Menue sites
- i-mode, EZweb, Jsky, H subscriber numbers and trends (1999 - 2004)
- i-mode, EZweb (KDDI), EZweb (TuKa), Jsky, H accumulated subscriber numbers and trends (1999 -
2004)
- i-mode users: age and gender profile (NOT just young girls...)
- wireless internet: global picture
- i-mode concept summary (1) general, (2) Business Models, (3) Current implementation
- Offers tuned to users needs: value, useful, entertaining
- The C-mode vending machine
- Photograph and description of user interface components and functions
- User interface detials
- Display screen and user interactivity
- Ticket, coupon and map printing
- Estimating future C-mode machine deployment and scope
- C-mode payment systems - the user perspective
- Overview: components of the C-mode payment system
- Payment streams and loyality point streams
- Register for club C-mode membership
- Cash prepay, C-mode prepay account
- Purchase goods or services
- C-mode point pass
- C-ticket
- Analysis of C-mode user interactions
- C-mode goods and services
- Club C-mode
- Overview
- Club C-mode scope
- Coca-Colas perspective
- C-mode: Analysis, Scope, Trends, Risks Competition
- C-mode: Analysis of DoCoMos perspective
- C-mode: Analysis of Coca-Colas perspective
- Analysis: C-mode as a platform
- Does C-mode present value for the user?
- C-mode trends
- C-mode: competitive landscape
- Risks
- Summary
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