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Report
[英文調查報告書]

日本市場中 Cmode 服務

C-mode

商品編碼 : 32272
出版日期 : 2005/01

Price

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此出版品為英文撰寫

Abstract

C-mode is a cooperation between Coca-Cola and NTT-DoCoMo creating a link between DoCoMos i-mode phones, and networked softdrinks vending machines. C-mode is not just about paying for drinks with your mobile phone (actually, drinks are not charged to your phone bill), C-mode is a lot more: its a combined mobile commerce (m-commerce) platform, C-mode shows a path to leverage Japans omnipresent drink vending machines as a customer relationship management tool, and to dramatically expand the range of items being sold through softdrink vending machines: from concert tickets, to ringing tones, and in the future potentially train tickets, air tickets and many other things can be sold through Cmode.

The report gives a detailed report and analysis of C-mode, and is a must-read for telecom and wireless industry professionals, as well as vending machine specialists, content owners and distributors.

Table of Contents

  • Executive Summary: C-mode = networked vending machines + i-Mode
  • Agenda
  • C-mode - Concepts and Overview
    • Overview
    • Initial C-mode partners (list and description of initial partners)
    • C-mode - comments and analysis
  • Review of i-mode
    • Overview
    • Screen images of Official Menue sites
    • i-mode, EZweb, Jsky, H subscriber numbers and trends (1999 - 2004)
    • i-mode, EZweb (KDDI), EZweb (TuKa), Jsky, H accumulated subscriber numbers and trends (1999 - 2004)
    • i-mode users: age and gender profile (NOT just young girls...)
    • wireless internet: global picture
    • i-mode concept summary (1) general, (2) Business Models, (3) Current implementation
    • Offers tuned to users needs: value, useful, entertaining
  • The C-mode vending machine
    • Photograph and description of user interface components and functions
    • User interface detials
    • Display screen and user interactivity
    • Ticket, coupon and map printing
    • Estimating future C-mode machine deployment and scope
  • C-mode payment systems - the user perspective
    • Overview: components of the C-mode payment system
    • Payment streams and loyality point streams
    • Register for club C-mode membership
    • Cash prepay, C-mode prepay account
    • Purchase goods or services
    • C-mode point pass
    • C-ticket
    • Analysis of C-mode user interactions
  • C-mode goods and services
    • Overview
  • Club C-mode
    • Overview
    • Club C-mode scope
    • Coca-Colas perspective
  • C-mode: Analysis, Scope, Trends, Risks Competition
    • C-mode: Analysis of DoCoMos perspective
    • C-mode: Analysis of Coca-Colas perspective
    • Analysis: C-mode as a platform
    • Does C-mode present value for the user?
    • C-mode trends
    • C-mode: competitive landscape
    • Risks
  • Summary
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此出版品為英文撰寫

Top

[英文調查報告書]
日本市場中 Cmode 服務
C-mode

出版商 : Eurotechnology Japan, K.K. Eurotechnology Japan, K.K.
代理商 : Global Information, Inc. Global Information, Inc.

商品編碼 : 32272
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