英國顧客分析：鞋類零售業「Barratts」

Overview

Introduction

Verdict Research: UK Consumer Insights 2008 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer' s customers, drawing on a nationwide survey of 6,000 shoppers each year.

Key reasons to read this report

• New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.
• Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer' s customers.
• Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.

• CHAPTER 1 AT A GLANCE SUMMARY
  • Summary
• CHAPTER 2 SHARE OF SHOPPERS
  • Barratts share of shoppers
  • Barratts share of shoppers by demographics
  • Barratts share of shoppers by television region
  • Barratts share of shoppers by household characteristics
  • Barratts share of shoppers by other characteristics andACORN classification
• CHAPTER 3 CONVERSION AND NON-CONVERSION
  • Barratts conversion of visitors to main users
  • Barratts conversion of visitors to main users bydemographics and region
  • Barratts conversion of visitors to main users by householdcharacteristics
  • Non-converting customers
  • Profile of Barratts non-converting customers bydemographics and region
• CHAPTER 4 PROFILE OF SHOPPERS
  • Barratts profile of shoppers by demographics
  • Barratts profile of shoppers by television region
  • Barratts profile of shoppers by household characteristics
  • Barratts profile of shoppers by other characteristics andACORN classification
• CHAPTER 5 LOYALTY
  • Barratts loyalty of main users
  • Barratts loyalty of main users by demographics and region
  • Barratts loyalty of main users by householdcharacteristics
  • Barratts basic drivers of loyalty and disloyalty
  • Barratts detailed drivers of loyalty
• CHAPTER 6 COMPETITION
  • Competition in Footwear
  • Cross sector competitor dynamics
• CHAPTER 7 APPENDIX
  • Basic methodology
  • The selection of parliamentary constituencies
    • Metropolitan county
    • Other 100% urban
    • Mixed urban/rural
    • Rural
  • The selection of enumeration districts
  • The selection of respondents
  • Post survey weighting
• List of Tables
  • Table 1: Key performance indicators for Barratts inFootwear
  • Table 2: Barratts change in visitor share (%) 2004-2008
  • Table 3: Barratts change in main user share (%)2004-2008
  • Table 4: Barratts visitor and main user share by ACORNclassification 2008
  • Table 5: Barratts change in conversion rates 2004-2008
  • Table 6: Barratts change in non-conversion rates (%)2004-2008
  • Table 7: Main stores non-converters use instead ofBarratts 2008
  • able 8: Barratts visitor and main user profile by ACORNclassification 2008
  • Table 9: Barratts change in loyalty (%) 2004-2008
  • Table 10: Barratts change in disloyalty 2004-2008
  • Table 11: Barratts drivers of loyalty (%) 2004-2008
  • Table 12: Barratts drivers of disloyalty (%) 2004-2008
  • Table 13: Barratts detailed drivers of loyalty 2008
  • Table 14: Cross sector matrix shopping 2008
  • Table 15: Other retailers used 2008
  • Table 16: Sample sizes by sector 2008
• List of Figures
  • Figure 1: Barratts visitor share 2004-2008
  • Figure 2: Barratts main user share 2004-2008
  • Figure 3: Barratts visitor share by demographic group2008
  • Figure 4: Barratts main user share by demographic group2008
  • Figure 5: Barratts visitor share by television region2008
  • Figure 6: Barratts main user share by television region2008
  • Figure 7: Barratts visitor and main user share byhousehold tenure 2008
  • Figure 8: Barratts visitor and main user share by numberof people in household 2008
  • Figure 9: Barratts visitor and main user share bychildren in household 2008
  • Figure 10: Barratts visitor and main user share bynumber of cars in household 2008
  • Figure 11: Barratts visitor and main user share byworking status 2008
  • Figure 12: Barratts visitor and main user share bymarital status 2008
  • Figure 13: Barratts conversion rates 2004-2008
  • Figure 14: Barratts non-conversion rates 2004-2008
  • Figure 15: Barratts conversion rates by demographicgroup 2008
  • Figure 16: Barratts conversion rates by region 2008
  • Figure 17: Barratts conversion rates by household tenure2008
  • Figure 18: Barratts conversion rates by number of peoplein household 2008
  • Figure 19: Barratts conversion rates by children inhousehold 2008
  • Figure 20: Barratts conversion rates by number of carsin household 2008
  • Figure 21: Barratts non-conversion rates 2004-2008
  • Figure 22: Barratts non-conversion rates by demographicgroup 2008
  • Figure 23: Demographic profile of non-convertingBarratts visitors 2008
  • Figure 24: Regional profile of non-converting Barrattsvisitors 2008
  • Figure 25: Barratts visitor profile by demographic group2008
  • Figure 26: Barratts main user profile by demographicgroup 2008
  • Figure 27: Barratts visitor profile by television region2008
  • Figure 28: Barratts main user profile by region 2008
  • Figure 29: Barratts visitor and main user profile byhousehold tenure 2008
  • Figure 30: Barratts visitor and main user profile bynumber of people in household 2008
  • Figure 31: Barratts and main user profile by children inhousehold 2008
  • Figure 32: Barratts visitor and main user profile bynumber of cars in household 2008
  • Figure 33: Barratts visitor and main user profile byworking status 2008
  • Figure 34: Barratts visitor and main user profile bymarital status 2008
  • Figure 35: Barratts loyalty 2004-2008
  • Figure 36: Barratts disloyalty 2004-2008
  • Figure 37: Barratts loyalty by demographics 2008
  • Figure 38: Barratts loyalty by region 2008
  • Figure 39: Barratts loyalty by household tenure 2008
  • Figure 40: Barratts loyalty by number of people inhousehold 2008
  • Figure 41: Barratts loyalty by children in household2008
  • Figure 42: Barratts loyalty by number of cars inhousehold 2008
  • Figure 43: Barratts - other Footwear stores used 2008
  • Figure 44: Preference stores 2008
  • Figure 45: Sectors shopped 2008