Abstract
Introduction
This databook is a detailed information resource covering all the key data
points on Oral Hygiene in Western Europe. It includes comprehensive value
volume segmentation and market share data. The databook supplies actual data
to 2006 and full forecasts to 2011 for 17 countries covered within the Western
Europe region.
Scope
Contains information on 5 categories: Toothpaste, Toothbrushes, Mouthwash,
Dental floss and Denture care Provides market value, volume data by market,
segment and sub segment
Highlights
The Western Europe Oral Hygiene market covering 17 countries, increased
between 2001-2006, growing at an average annual rate of 1.9%. The leading
company in the market in 2006 was Colgate-Palmolive Company. The
second-largest player was GlaxoSmithKline Plc with Procter & Gamble Company,
The is third place.
Reasons to Purchase
Discover the major quantitative trends affecting the Oral Hygiene markets
Understand consumers' consumption and expenditure patterns for the 17
countries covered Understand the future direction of the market with reliable
historical data and full five year forecasting.
Table of Contents
TABLE OF CONTENTS
Chapter 1 INTRODUCTION 2
What is this report about?
2
How to use this report 2
Market Definition 3
Chapter 2 OVERVIEW
13
Value Analysis 13
Volume Analysis 15
Chapter 3 WESTERN EUROPE
ORAL HYGIENE - MARKET OVERVIEW 17
Value Analysis, 2001-2006 17
Value
Analysis, 2006-2011 18
Volume Analysis, 2001-2006 20
Volume Analysis,
2006-2011 21
Company Share Analysis 23
Distribution Analysis 26
Chapter 4 LEADING COMPANY PROFILES 28
Colgate-Palmolive Company 28
GlaxoSmithKline 30
Chapter 5 CATEGORY ANALYSIS - DENTAL FLOSS 33
Value
Analysis, 2001-2006 33
Value Analysis, 2006-2011 33
Volume Analysis,
2001-2006 35
Volume Analysis, 2006-2011 35
Company Share Analysis
37
Distribution Analysis 40
Chapter 6 CATEGORY ANALYSIS - DENTURE CARE
42
Value Analysis, 2001-2006 42
Value Analysis, 2006-2011 42
Volume Analysis, 2001-2006 44
Volume Analysis, 2006-2011 44
Company
Share Analysis 46
Distribution Analysis 49
Chapter 7 CATEGORY ANALYSIS
- MOUTHWASH 51
Value Analysis, 2001-2006 51
Value Analysis, 2006-2011
51
Volume Analysis, 2001-2006 53
Volume Analysis, 2006-2011 53
Company Share Analysis 55
Distribution Analysis 58
Chapter 8 CATEGORY
ANALYSIS - TOOTHBRUSHES 60
Value Analysis, 2001-2006 60
Value
Analysis, 2006-2011 60
Volume Analysis, 2001-2006 62
Volume Analysis,
2006-2011 62
Company Share Analysis 64
Distribution Analysis 67
Chapter 9 CATEGORY ANALYSIS - TOOTHPASTE 69
Value Analysis, 2001-2006
69
Value Analysis, 2006-2011 69
Volume Analysis, 2001-2006 71
Volume Analysis, 2006-2011 71
Company Share Analysis 73
Distribution
Analysis 76
Chapter 10 RESEARCH METHODOLOGY 78
Methodology overview
78
Secondary research 79
Market modelling 80
Primary research
81
Data finalisation 81
Ongoing research 82
Chapter 11 APPENDIX
83
Future readings 83
How to contact experts in your industry 83
LIST OF FIGURES
Figure 1: Western Europe Oral Hygiene value & value
forecast, 2001-2011 (US$ m, nominal prices) 19
Figure 2: Western Europe
Oral Hygiene category growth comparison, by value, 2001-2011 19
Figure 3:
Western Europe Oral Hygiene volume & volume forecast, 2001-2011 (Units m)
22
Figure 4: Western Europe Oral Hygiene category growth comparison, by
volume, 2001-2011 22
Figure 5: Western Europe Oral Hygiene company share
(Top 5 companies), by value, 2005-2006 (%) 25
Figure 6: Western Europe
Oral Hygiene distribution channels, by value, 2005-2006 (%) 27
Figure 7:
Western Europe Dental Floss value & value forecast, 2001-2011 (US$ m, nominal
prices) 34
Figure 8: Western Europe Dental Floss category growth
comparison, by value, 2001-2011 34
Figure 9: Western Europe Dental Floss
volume & volume forecast, 2001-2011 (Units m) 36
Figure 10: Western Europe
Dental Floss category growth comparison, by volume, 2001-2011 36
Figure
11: Western Europe Dental Floss company share (Top 5 companies), by value,
2005-2006 (%) 39
Figure 12: Western Europe Dental Floss distribution
channels, by value, 2005-2006 (%) 41
Figure 13: Western Europe Denture
Care value & value forecast, 2001-2011 (US$ m, nominal prices) 43
Figure
14: Western Europe Denture Care category growth comparison, by value,
2001-2011 43
Figure 15: Western Europe Denture Care volume & volume
forecast, 2001-2011 (Units m) 45
Figure 16: Western Europe Denture Care
category growth comparison, by volume, 2001-2011 45
Figure 17: Western
Europe Denture Care company share (Top 5 companies), by value, 2005-2006 (%)
48
Figure 18: Western Europe Denture Care distribution channels, by value,
2005-2006 (%) 50
Figure 19: Western Europe Mouthwash value & value
forecast, 2001-2011 (US$ m, nominal prices) 52
Figure 20: Western Europe
Mouthwash category growth comparison, by value, 2001-2011 52
Figure 21:
Western Europe Mouthwash volume & volume forecast, 2001-2011 (Units m) 54
Figure 22: Western Europe Mouthwash category growth comparison, by volume,
2001-2011 54
Figure 23: Western Europe Mouthwash company share (Top 5
companies), by value, 2005-2006 (%) 57
Figure 24: Western Europe
Mouthwash distribution channels, by value, 2005-2006 (%) 59
Figure 25:
Western Europe Toothbrushes value & value forecast, 2001-2011 (US$ m, nominal
prices) 61
Figure 26: Western Europe Toothbrushes category growth
comparison, by value, 2001-2011 61
Figure 27: Western Europe Toothbrushes
volume & volume forecast, 2001-2011 (Units m) 63
Figure 28: Western Europe
Toothbrushes category growth comparison, by volume, 2001-2011 63
Figure
29: Western Europe Toothbrushes company share (Top 5 companies), by value,
2005-2006 (%) 66
Figure 30: Western Europe Toothbrushes distribution
channels, by value, 2005-2006 (%) 68
Figure 31: Western Europe Toothpaste
value & value forecast, 2001-2011 (US$ m, nominal prices) 70
Figure 32:
Western Europe Toothpaste category growth comparison, by value, 2001-2011
70
Figure 33: Western Europe Toothpaste volume & volume forecast,
2001-2011 (Units m) 72
Figure 34: Western Europe Toothpaste category
growth comparison, by volume, 2001-2011 72
Figure 35: Western Europe
Toothpaste company share (Top 5 companies), by value, 2005-2006 (%) 75
Figure 36: Western Europe Toothpaste distribution channels, by value,
2005-2006 (%) 77
Figure 37: Annual data review process 79
LIST OF
TABLES
Table 1: Oral Hygiene category definitions 4
Table 2: Oral
Hygiene distribution channels 5
Table 3: Western Europe Oral Hygiene value
(country-wise), 2001-2006 (US$ m, nominal prices) 13
Table 4: Western
Europe Oral Hygiene value (country-wise) forecast, 2006-2011 (US$ m, nominal
prices) 14
Table 5: Western Europe Oral Hygiene volume (country-wise),
2001-2006 (Units m) 15
Table 6: Western Europe Oral Hygiene volume
(country-wise) forecast, 2006-2011 (Units m) 16
Table 7: Western Europe
Oral Hygiene value, 2001-2006 (US$ m, nominal prices) 17
Table 8: Western
Europe Oral Hygiene value forecast, 2006-2011 (US$ m, nominal prices) 18
Table 9: Western Europe Oral Hygiene volume, 2001-2006 (Units m) 20
Table
10: Western Europe Oral Hygiene volume forecast, 2006-2011 (Units m) 21
Table 11: Western Europe Oral Hygiene company share (Top 20 Companies) by
value, 2005-2006 (%) 23
Table 12: Western Europe Oral Hygiene value, by
company, 2005-2006 (US$ m nominal prices) 24
Table 13: Western Europe Oral
Hygiene distribution channels, by value, 2005-2006 (%) 26
Table 14:
Western Europe Oral Hygiene value, by distribution channel, 2005-2006 (US$ m
nominal prices 26
Table 15: Colgate-Palmolive Company Key Facts 28
Table 16: GlaxoSmithKline Key Facts 30
Table 17: Western Europe Dental
Floss value, 2001-2006 (US$ m, nominal prices) 33
Table 18: Western Europe
Dental Floss value forecast, 2006-2011 (US$ m, nominal prices) 33
Table
19: Western Europe Dental Floss volume, 2001-2006 (Units m) 35
Table 20:
Western Europe Dental Floss volume forecast, 2006-2011 (Units m) 35
Table
21: Western Europe Dental Floss company share by value, 2005-2006 (%) 37
Table 22: Western Europe Dental Floss value, by company, 2005-2006 (US$ m
nominal prices) 38
Table 23: Western Europe Dental Floss distribution
channels, by value, 2005-2006 (%) 40
Table 24: Western Europe Dental Floss
value, by distribution channel, 2005-2006 (US$ m nominal prices) 40
Table
25: Western Europe Denture Care value, 2001-2006 (US$ m, nominal prices)
42
Table 26: Western Europe Denture Care value forecast, 2006-2011 (US$ m,
nominal prices) 42
Table 27: Western Europe Denture Care volume, 2001-2006
(Units m) 44
Table 28: Western Europe Denture Care volume forecast,
2006-2011 (Units m) 44
Table 29: Western Europe Denture Care company share
by value, 2005-2006 (%) 46
Table 30: Western Europe Denture Care value, by
company, 2005-2006 (US$ m nominal prices) 47
Table 31: Western Europe
Denture Care distribution channels, by value, 2005-2006 (%) 49
Table 32:
Western Europe Denture Care value, by distribution channel, 2005-2006 (US$ m
nominal prices) 49
Table 33: Western Europe Mouthwash value, 2001-2006
(US$ m, nominal prices) 51
Table 34: Western Europe Mouthwash value
forecast, 2006-2011 (US$ m, nominal prices) 51
Table 35: Western Europe
Mouthwash volume, 2001-2006 (Units m) 53
Table 36: Western Europe
Mouthwash volume forecast, 2006-2011 (Units m) 53
Table 37: Western Europe
Mouthwash company share (Top 20 Companies) by value, 2005-2006 (%) 55
Table 38: Western Europe Mouthwash value, by company, 2005-2006 (US$ m nominal
prices) 56
Table 39: Western Europe Mouthwash distribution channels, by
value, 2005-2006 (%) 58
Table 40: Western Europe Mouthwash value, by
distribution channel, 2005-2006 (US$ m nominal prices) 58
Table 41:
Western Europe Toothbrushes value, 2001-2006 (US$ m, nominal prices) 60
Table 42: Western Europe Toothbrushes value forecast, 2006-2011 (US$ m,
nominal prices) 60
Table 43: Western Europe Toothbrushes volume, 2001-2006
(Units m) 62
Table 44: Western Europe Toothbrushes volume forecast,
2006-2011 (Units m) 62
Table 45: Western Europe Toothbrushes company share
(Top 20 Companies) by value, 2005-2006 (%) 64
Table 46: Western Europe
Toothbrushes value, by company, 2005-2006 (US$ m nominal prices) 65
Table
47: Western Europe Toothbrushes distribution channels, by value, 2005-2006 (%)
67
Table 48: Western Europe Toothbrushes value, by distribution channel,
2005-2006 (US$ m nominal prices) 67
Table 49: Western Europe Toothpaste
value, 2001-2006 (US$ m, nominal prices) 69
Table 50: Western Europe
Toothpaste value forecast, 2006-2011 (US$ m, nominal prices) 69
Table 51:
Western Europe Toothpaste volume, 2001-2006 (Units m) 71
Table 52: Western
Europe Toothpaste volume forecast, 2006-2011 (Units m) 71
Table 53:
Western Europe Toothpaste company share (Top 20 Companies) by value, 2005-2006
(%) 73
Table 54: Western Europe Toothpaste value, by company, 2005-2006
(US$ m nominal prices) 74
Table 55: Western Europe Toothpaste distribution
channels, by value, 2005-2006 (%) 76
Table 56: Western Europe Toothpaste
value, by distribution channel, 2005-2006 (US$ m nominal prices) 76
