Abstract
Introduction
This databook is a detailed information resource covering all the key data
points on Personal Hygiene in Western Europe. It includes comprehensive value
volume segmentation and market share data. The databook supplies actual data
to 2006 and full forecasts to 2011 for 17 countries covered within the Western
Europe region.
Scope
Contains information on 3 categories: Soap, Deodorants and Bath & shower
products Provides market value, volume data by market, segment and sub
segment
Highlights
The Western Europe Personal Hygiene market covering 17 countries, increased
between 2001-2006, growing at an average annual rate of 2.5%. The leading
company in the market in 2006 was Unilever. The second-largest player was
Colgate-Palmolive Company with Beiersdorf AG is third place.
Reasons to Purchase
Discover the major quantitative trends affecting the Personal Hygiene markets
Understand consumers' consumption and expenditure patterns for the 17
countries covered Understand the future direction of the market with reliable
historical data and full five year forecasting.
Table of Contents
TABLE OF CONTENTS
Chapter 1 INTRODUCTION 2
What is this report about?
2
How to use this report 2
Market Definition 3
Chapter 2 OVERVIEW
11
Value Analysis 11
Volume Analysis 13
Chapter 3 WESTERN EUROPE
PERSONAL HYGIENE - MARKET OVERVIEW 15
Value Analysis, 2001-2006 15
Value Analysis, 2006-2011 15
Volume Analysis, 2001-2006 17
Volume
Analysis, 2006-2011 17
Company Share Analysis 19
Chapter 4 LEADING
COMPANY PROFILES 22
Unilever 22
Colgate-Palmolive Company 25
Chapter 5 CATEGORY ANALYSIS - SOAP 27
Value Analysis, 2001-2006 27
Value Analysis, 2006-2011 27
Volume Analysis, 2001-2006 29
Volume
Analysis, 2006-2011 29
Company Share Analysis 31
Chapter 6 CATEGORY
ANALYSIS - DEODORANTS 34
Value Analysis, 2001-2006 34
Value Analysis,
2006-2011 35
Volume Analysis, 2001-2006 37
Volume Analysis, 2006-2011
38
Company Share Analysis 40
Chapter 7 CATEGORY ANALYSIS - BATH &
SHOWER PRODUCTS 43
Value Analysis, 2001-2006 43
Value Analysis,
2006-2011 43
Volume Analysis, 2001-2006 45
Volume Analysis, 2006-2011
45
Company Share Analysis 47
Chapter 8 RESEARCH METHODOLOGY 50
Methodology overview 50
Secondary research 51
Market modelling 52
Primary research 53
Data finalisation 53
Ongoing research 54
Chapter 9 APPENDIX 55
Future readings 55
How to contact experts in
your industry 55
LIST OF FIGURES
Figure 1: Western Europe
Personal Hygiene value & value forecast, 2001-2011 (US$ m, nominal prices)
16
Figure 2: Western Europe Personal Hygiene category growth comparison,
by value, 2001-2011 16
Figure 3: Western Europe Personal Hygiene volume &
volume forecast, 2001-2011 (Units m) 18
Figure 4: Western Europe Personal
Hygiene category growth comparison, by volume, 2001-2011 18
Figure 5:
Western Europe Personal Hygiene company share (Top 5 companies), by value,
2005-2006 (%) 21
Figure 6: Western Europe Soap value & value forecast,
2001-2011 (US$ m, nominal prices) 28
Figure 7: Western Europe Soap
category growth comparison, by value, 2001-2011 28
Figure 8: Western
Europe Soap volume & volume forecast, 2001-2011 (Units m) 30
Figure 9:
Western Europe Soap category growth comparison, by volume, 2001-2011 30
Figure 10: Western Europe Soap company share (Top 5 companies), by value,
2005-2006 (%) 33
Figure 11: Western Europe Deodorants value & value
forecast, 2001-2011 (US$ m, nominal prices) 36
Figure 12: Western Europe
Deodorants category growth comparison, by value, 2001-2011 36
Figure 13:
Western Europe Deodorants volume & volume forecast, 2001-2011 (Units m) 39
Figure 14: Western Europe Deodorants category growth comparison, by volume,
2001-2011 39
Figure 15: Western Europe Deodorants company share (Top 5
companies), by value, 2005-2006 (%) 42
Figure 16: Western Europe Bath &
Shower Products value & value forecast, 2001-2011 (US$ m, nominal prices)
44
Figure 17: Western Europe Bath & Shower Products category growth
comparison, by value, 2001-2011 44
Figure 18: Western Europe Bath &
Shower Products volume & volume forecast, 2001-2011 (Units m) 46
Figure
19: Western Europe Bath & Shower Products category growth comparison, by
volume, 2001-2011 46
Figure 20: Western Europe Bath & Shower Products
company share (Top 5 companies), by value, 2005-2006 (%) 49
Figure 21:
Annual data review process 51
LIST OF TABLES
Table 1: Personal
Hygiene category definitions 4
Table 2: Western Europe Personal Hygiene
value (country-wise), 2001-2006 (US$ m, nominal prices) 11
Table 3:
Western Europe Personal Hygiene value (country-wise) forecast, 2006-2011 (US$
m, nominal prices) 12
Table 4: Western Europe Personal Hygiene volume
(country-wise), 2001-2006 (Units m) 13
Table 5: Western Europe Personal
Hygiene volume (country-wise) forecast, 2006-2011 (Units m) 14
Table 6:
Western Europe Personal Hygiene value, 2001-2006 (US$ m, nominal prices)
15
Table 7: Western Europe Personal Hygiene value forecast, 2006-2011 (US$
m, nominal prices) 15
Table 8: Western Europe Personal Hygiene volume,
2001-2006 (Units m) 17
Table 9: Western Europe Personal Hygiene volume
forecast, 2006-2011 (Units m) 17
Table 10: Western Europe Personal Hygiene
company share (Top 20 Companies) by value, 2005-2006 (%) 19
Table 11:
Western Europe Personal Hygiene value, by company, 2005-2006 (US$ m nominal
prices) 20
Table 12: Unilever Key Facts 22
Table 13:
Colgate-Palmolive Company Key Facts 25
Table 14: Western Europe Soap
value, 2001-2006 (US$ m, nominal prices) 27
Table 15: Western Europe Soap
value forecast, 2006-2011 (US$ m, nominal prices) 27
Table 16: Western
Europe Soap volume, 2001-2006 (Units m) 29
Table 17: Western Europe Soap
volume forecast, 2006-2011 (Units m) 29
Table 18: Western Europe Soap
company share (Top 20 Companies) by value, 2005-2006 (%) 31
Table 19:
Western Europe Soap value, by company, 2005-2006 (US$ m nominal prices) 32
Table 20: Western Europe Deodorants value, 2001-2006 (US$ m, nominal prices)
34
Table 21: Western Europe Deodorants value forecast, 2006-2011 (US$ m,
nominal prices) 35
Table 22: Western Europe Deodorants volume, 2001-2006
(Units m) 37
Table 23: Western Europe Deodorants volume forecast,
2006-2011 (Units m) 38
Table 24: Western Europe Deodorants company share
(Top 20 Companies) by value, 2005-2006 (%) 40
Table 25: Western Europe
Deodorants value, by company, 2005-2006 (US$ m nominal prices) 41
Table
26: Western Europe Bath & Shower Products value, 2001-2006 (US$ m, nominal
prices) 43
Table 27: Western Europe Bath & Shower Products value forecast,
2006-2011 (US$ m, nominal prices) 43
Table 28: Western Europe Bath &
Shower Products volume, 2001-2006 (Units m) 45
Table 29: Western Europe
Bath & Shower Products volume forecast, 2006-2011 (Units m) 45
Table 30:
Western Europe Bath & Shower Products company share (Top 20 Companies) by
value, 2005-2006 (%) 47
Table 31: Western Europe Bath & Shower Products
value, by company, 2005-2006 (US$ m nominal prices) 48
