Abstract
Introduction
This databook is a detailed information resource covering all the key data
points on Personal Hygiene in Eastern Europe. It includes comprehensive value
volume segmentation and market share data. The databook supplies actual data
to 2006 and full forecasts to 2011 for 11 countries covered within the Eastern
Europe region.
Scope
Contains information on 3 categories: Soap, Deodorants and Bath & shower
products Provides market value, volume data by market, segment and sub
segment
Highlights
The Eastern Europe Personal Hygiene market covering 11 countries, increased
between 2001-2006, growing at an average annual rate of 5.0% The leading
company in the market in 2006 was Unilever. The second-largest player was
Colgate-Palmolive Company with Procter & Gamble Company, The is third
place.
Reasons to Purchase
Discover the major quantitative trends affecting the Personal Hygiene markets
Understand consumers' consumption and expenditure patterns for the 11
countries covered Understand the future direction of the market with reliable
historical data and full five year forecasting.
Table of Contents
TABLE OF CONTENTS
Chapter 1 INTRODUCTION 2
What is this report about?
2
How to use this report 2
Market Definition 3
Chapter 2 OVERVIEW
11
Value Analysis 11
Volume Analysis 12
Chapter 3 EASTERN EUROPE
PERSONAL HYGIENE - MARKET OVERVIEW 13
Value Analysis, 2001-2006 13
Value Analysis, 2006-2011 13
Volume Analysis, 2001-2006 15
Volume
Analysis, 2006-2011 15
Company Share Analysis 17
Chapter 4 LEADING
COMPANY PROFILES 20
Unilever 20
Colgate-Palmolive Company 22
Chapter 5 CATEGORY ANALYSIS - SOAP 24
Value Analysis, 2001-2006 24
Value Analysis, 2006-2011 24
Volume Analysis, 2001-2006 26
Volume
Analysis, 2006-2011 26
Company Share Analysis 28
Chapter 6 CATEGORY
ANALYSIS - DEODORANTS 31
Value Analysis, 2001-2006 31
Value Analysis,
2006-2011 32
Volume Analysis, 2001-2006 34
Volume Analysis, 2006-2011
35
Company Share Analysis 37
Chapter 7 CATEGORY ANALYSIS - BATH &
SHOWER PRODUCTS 40
Value Analysis, 2001-2006 40
Value Analysis,
2006-2011 40
Volume Analysis, 2001-2006 42
Volume Analysis, 2006-2011
42
Company Share Analysis 44
Chapter 8 RESEARCH METHODOLOGY 47
Methodology overview 47
Secondary research 48
Market modelling 49
Primary research 50
Data finalisation 50
Ongoing research 51
Chapter 9 APPENDIX 52
Future readings 52
How to contact experts in
your industry 52
LIST OF FIGURES
Figure 1: Eastern Europe
Personal Hygiene value & value forecast, 2001-2011 (US$ m, nominal prices)
14
Figure 2: Eastern Europe Personal Hygiene category growth comparison,
by value, 2001-2011 14
Figure 3: Eastern Europe Personal Hygiene volume &
volume forecast, 2001-2011 (Units m) 16
Figure 4: Eastern Europe Personal
Hygiene category growth comparison, by volume, 2001-2011 16
Figure 5:
Eastern Europe Personal Hygiene company share (Top 5 companies), by value,
2005-2006 (%) 19
Figure 6: Eastern Europe Soap value & value forecast,
2001-2011 (US$ m, nominal prices) 25
Figure 7: Eastern Europe Soap
category growth comparison, by value, 2001-2011 25
Figure 8: Eastern
Europe Soap volume & volume forecast, 2001-2011 (Units m) 27
Figure 9:
Eastern Europe Soap category growth comparison, by volume, 2001-2011 27
Figure 10: Eastern Europe Soap company share (Top 5 companies), by value,
2005-2006 (%) 30
Figure 11: Eastern Europe Deodorants value & value
forecast, 2001-2011 (US$ m, nominal prices) 33
Figure 12: Eastern Europe
Deodorants category growth comparison, by value, 2001-2011 33
Figure 13:
Eastern Europe Deodorants volume & volume forecast, 2001-2011 (Units m) 36
Figure 14: Eastern Europe Deodorants category growth comparison, by volume,
2001-2011 36
Figure 15: Eastern Europe Deodorants company share (Top 5
companies), by value, 2005-2006 (%) 39
Figure 16: Eastern Europe Bath &
Shower Products value & value forecast, 2001-2011 (US$ m, nominal prices)
41
Figure 17: Eastern Europe Bath & Shower Products category growth
comparison, by value, 2001-2011 41
Figure 18: Eastern Europe Bath &
Shower Products volume & volume forecast, 2001-2011 (Units m) 43
Figure
19: Eastern Europe Bath & Shower Products category growth comparison, by
volume, 2001-2011 43
Figure 20: Eastern Europe Bath & Shower Products
company share (Top 5 companies), by value, 2005-2006 (%) 46
Figure 21:
Annual data review process 48
LIST OF TABLES
Table 1: Personal
Hygiene category definitions 4
Table 2: Eastern Europe Personal Hygiene
value (country-wise), 2001-2006 (US$ m, nominal prices) 11
Table 3:
Eastern Europe Personal Hygiene value (country-wise) forecast, 2006-2011 (US$
m, nominal prices) 11
Table 4: Eastern Europe Personal Hygiene volume
(country-wise), 2001-2006 (Units m) 12
Table 5: Eastern Europe Personal
Hygiene volume (country-wise) forecast, 2006-2011 (Units m) 12
Table 6:
Eastern Europe Personal Hygiene value, 2001-2006 (US$ m, nominal prices)
13
Table 7: Eastern Europe Personal Hygiene value forecast, 2006-2011 (US$
m, nominal prices) 13
Table 8: Eastern Europe Personal Hygiene volume,
2001-2006 (Units m) 15
Table 9: Eastern Europe Personal Hygiene volume
forecast, 2006-2011 (Units m) 15
Table 10: Eastern Europe Personal Hygiene
company share (Top 20 Companies) by value, 2005-2006 (%) 17
Table 11:
Eastern Europe Personal Hygiene value, by company, 2005-2006 (US$ m nominal
prices) 18
Table 12: Unilever Key Facts 20
Table 13:
Colgate-Palmolive Company Key Facts 22
Table 14: Eastern Europe Soap
value, 2001-2006 (US$ m, nominal prices) 24
Table 15: Eastern Europe Soap
value forecast, 2006-2011 (US$ m, nominal prices) 24
Table 16: Eastern
Europe Soap volume, 2001-2006 (Units m) 26
Table 17: Eastern Europe Soap
volume forecast, 2006-2011 (Units m) 26
Table 18: Eastern Europe Soap
company share by value, 2005-2006 (%) 28
Table 19: Eastern Europe Soap
value, by company, 2005-2006 (US$ m nominal prices) 29
Table 20: Eastern
Europe Deodorants value, 2001-2006 (US$ m, nominal prices) 31
Table 21:
Eastern Europe Deodorants value forecast, 2006-2011 (US$ m, nominal prices)
32
Table 22: Eastern Europe Deodorants volume, 2001-2006 (Units m) 34
Table 23: Eastern Europe Deodorants volume forecast, 2006-2011 (Units m)
35
Table 24: Eastern Europe Deodorants company share by value, 2005-2006
(%) 37
Table 25: Eastern Europe Deodorants value, by company, 2005-2006
(US$ m nominal prices) 38
Table 26: Eastern Europe Bath & Shower Products
value, 2001-2006 (US$ m, nominal prices) 40
Table 27: Eastern Europe Bath
& Shower Products value forecast, 2006-2011 (US$ m, nominal prices) 40
Table 28: Eastern Europe Bath & Shower Products volume, 2001-2006 (Units m)
42
Table 29: Eastern Europe Bath & Shower Products volume forecast,
2006-2011 (Units m) 42
Table 30: Eastern Europe Bath & Shower Products
company share (Top 20 Companies)by value, 2005-2006 (%) 44
Table 31:
Eastern Europe Bath & Shower Products value, by company, 2005-2006 (US$ m
nominal prices) 45
