Abstract
Introduction
This databook is a detailed information resource covering all the key data
points on Personal Hygiene in Asia Pacific. It includes comprehensive value
volume segmentation and market share data. The databook supplies actual data
to 2006 and full forecasts to 2011 for 15 countries covered within the Asia
Pacific region.
Scope
Contains information on 3 categories: Soap, Deodorants and Bath & shower
products Provides market value, volume data by market, segment and sub
segment
Highlights
The Asia Pacific Personal Hygiene market covering 15 countries, increased
between 2001-2006, growing at an average annual rate of 4.3%. The leading
company in the market in 2006 was Unilever. The second-largest player was Kao
Corporation with Procter & Gamble Company, The is third place.
Reasons to Purchase
Discover the major quantitative trends affecting the Personal Hygiene markets
Understand consumers' consumption and expenditure patterns for the 15
countries covered Understand the future direction of the market with reliable
historical data and full five year forecasting.
Table of Contents
TABLE OF CONTENTS
Chapter 1 INTRODUCTION 2
What is this report about?
2
How to use this report 2
Market Definition 3
Chapter 2 OVERVIEW
10
Value Analysis 10
Volume Analysis 12
Chapter 3 ASIA PACIFIC
PERSONAL HYGIENE - MARKET OVERVIEW 14
Value Analysis, 2001-2006 14
Value Analysis, 2006-2011 14
Volume Analysis, 2001-2006 16
Volume
Analysis, 2006-2011 16
Company Share Analysis 18
Chapter 4 LEADING
COMPANY PROFILES 21
Unilever 21
Kao Corporation 23
Chapter 5
CATEGORY ANALYSIS - SOAP 25
Value Analysis, 2001-2006 25
Value
Analysis, 2006-2011 25
Volume Analysis, 2001-2006 27
Volume Analysis,
2006-2011 27
Company Share Analysis 29
Chapter 6 CATEGORY ANALYSIS -
DEODORANTS 32
Value Analysis, 2001-2006 32
Value Analysis, 2006-2011
33
Volume Analysis, 2001-2006 35
Volume Analysis, 2006-2011 36
Company Share Analysis 38
Chapter 7 CATEGORY ANALYSIS - BATH & SHOWER
PRODUCTS 41
Value Analysis, 2001-2006 41
Value Analysis, 2006-2011
41
Volume Analysis, 2001-2006 43
Volume Analysis, 2006-2011 43
Company Share Analysis 45
Chapter 8 RESEARCH METHODOLOGY 48
Methodology overview 48
Secondary research 49
Market modelling 50
Primary research 51
Data finalisation 51
Ongoing research 52
Chapter 9 APPENDIX 53
Future readings 53
How to contact experts in
your industry 53
LIST OF FIGURES
Figure 1: Asia Pacific Personal
Hygiene value & value forecast, 2001-2011 (US$ m, nominal prices) 15
Figure 2: Asia Pacific Personal Hygiene category growth comparison, by value,
2001-2011 15
Figure 3: Asia Pacific Personal Hygiene volume & volume
forecast, 2001-2011 (Units m) 17
Figure 4: Asia Pacific Personal Hygiene
category growth comparison, by volume, 2001-2011 17
Figure 5: Asia Pacific
Personal Hygiene company share (Top 5 companies), by value, 2005-2006 (%)
20
Figure 6: Asia Pacific Soap value & value forecast, 2001-2011 (US$ m,
nominal prices) 26
Figure 7: Asia Pacific Soap category growth comparison,
by value, 2001-2011 26
Figure 8: Asia Pacific Soap volume & volume
forecast, 2001-2011 (Units m) 28
Figure 9: Asia Pacific Soap category
growth comparison, by volume, 2001-2011 28
Figure 10: Asia Pacific Soap
company share (Top 5 companies), by value, 2005-2006 (%) 31
Figure 11:
Asia Pacific Deodorants value & value forecast, 2001-2011 (US$ m, nominal
prices) 34
Figure 12: Asia Pacific Deodorants category growth comparison,
by value, 2001-2011 34
Figure 13: Asia Pacific Deodorants volume & volume
forecast, 2001-2011 (Units m) 37
Figure 14: Asia Pacific Deodorants
category growth comparison, by volume, 2001-2011 37
Figure 15: Asia
Pacific Deodorants company share (Top 5 companies), by value, 2005-2006 (%)
40
Figure 16: Asia Pacific Bath & Shower Products value & value forecast,
2001-2011 (US$ m, nominal prices) 42
Figure 17: Asia Pacific Bath & Shower
Products category growth comparison, by value, 2001-2011 42
Figure 18:
Asia Pacific Bath & Shower Products volume & volume forecast, 2001-2011 (Units
m) 44
Figure 19: Asia Pacific Bath & Shower Products category growth
comparison, by volume, 2001-2011 44
Figure 20: Asia Pacific Bath & Shower
Products company share (Top 5 companies), by value, 2005-2006 (%) 47
Figure 21: Annual data review process 49
LIST OF TABLES
Table 1:
Personal Hygiene category definitions 4
Table 2: Asia Pacific Personal
Hygiene value (country-wise), 2001-2006 (US$ m, nominal prices) 10
Table
3: Asia Pacific Personal Hygiene value (country-wise) forecast, 2006-2011 (US$
m, nominal prices) 11
Table 4: Asia Pacific Personal Hygiene volume
(country-wise), 2001-2006 (Units m) 12
Table 5: Asia Pacific Personal
Hygiene volume (country-wise) forecast, 2006-2011 (Units m) 13
Table 6:
Asia Pacific Personal Hygiene value, 2001-2006 (US$ m, nominal prices) 14
Table 7: Asia Pacific Personal Hygiene value forecast, 2006-2011 (US$ m,
nominal prices) 14
Table 8: Asia Pacific Personal Hygiene volume,
2001-2006 (Units m) 16
Table 9: Asia Pacific Personal Hygiene volume
forecast, 2006-2011 (Units m) 16
Table 10: Asia Pacific Personal Hygiene
company share (Top 20 Companies) by value, 2005-2006 (%) 18
Table 11:
Asia Pacific Personal Hygiene value, by company, 2005-2006 (US$ m nominal
prices) 19
Table 12: Unilever Key Facts 21
Table 13: Kao Corporation
Key Facts 23
Table 14: Asia Pacific Soap value, 2001-2006 (US$ m, nominal
prices) 25
Table 15: Asia Pacific Soap value forecast, 2006-2011 (US$ m,
nominal prices) 25
Table 16: Asia Pacific Soap volume, 2001-2006 (Units m)
27
Table 17: Asia Pacific Soap volume forecast, 2006-2011 (Units m) 27
Table 18: Asia Pacific Soap company share (Top 20 Companies) by value,
2005-2006 (%) 29
Table 19: Asia Pacific Soap value, by company, 2005-2006
(US$ m nominal prices) 30
Table 20: Asia Pacific Deodorants value,
2001-2006 (US$ m, nominal prices) 32
Table 21: Asia Pacific Deodorants
value forecast, 2006-2011 (US$ m, nominal prices) 33
Table 22: Asia
Pacific Deodorants volume, 2001-2006 (Units m) 35
Table 23: Asia Pacific
Deodorants volume forecast, 2006-2011 (Units m) 36
Table 24: Asia Pacific
Deodorants company share (Top 20 Companies) by value, 2005-2006 (%) 38
Table 25: Asia Pacific Deodorants value, by company, 2005-2006 (US$ m nominal
prices) 39
Table 26: Asia Pacific Bath & Shower Products value, 2001-2006
(US$ m, nominal prices) 41
Table 27: Asia Pacific Bath & Shower Products
value forecast, 2006-2011 (US$ m, nominal prices) 41
Table 28: Asia
Pacific Bath & Shower Products volume, 2001-2006 (Units m) 43
Table 29:
Asia Pacific Bath & Shower Products volume forecast, 2006-2011 (Units m)
43
Table 30: Asia Pacific Bath & Shower Products company share (Top 20
Companies) by value, 2005-2006 (%) 45
Table 31: Asia Pacific Bath &
Shower Products value, by company, 2005-2006 (US$ m nominal prices) 46
