Abstract
Overview
Introduction
Crédit Agricole is a leading player in pay later cards in France. After undergoing four years of transformation including flotation in 2001 and the acquisition of Crédit Lyonnais, the group launched a strategic development plan in 2005, the main objective of which is to continue growing the group' s activates in Europe. As a result, its international card portfolio is growing rapidly.
Reasons to Purchase
- Understand the key elements of Crédit Agricole' s strategy and approach in the card issuing space, and see how this can be applied to your business.
- Learn how this strategy positions Crédit Agricole for the future and where its biggest opportunities may lie.
- See how Crédit Agricole stacks up in Datamonitor' s unique Competitor Benchmark exercise.
Table of Contents
- Overview
- Catalyst
- Summary
- Table of Contents
- Table of figures
- Table of tables
- Crédit Agricole
- Key findings
- Company overview
- Background
- Ownership and management
- RBS board of directors
- Employees
- Management values
- Company structure
- Geographical coverage
- Crédit Agricole acquired Lukas Bank, one of Poland' sleading consumer finance groups, in 2001
- This marked the beginning of the group' s restructure andyears of transformation to help fulfill its growth ambition
- As part of its ongoing growth strategy the group hasplaced further emphasis on its international expansion
- Cards in issue
- Number of debit cards in issue
- Deferred debit and charge cards
- Number of private label cards
- Number of credit cards in issue
- Balances outstanding
- Key financials
- Profit and loss accout
- Balance sheet
- Card product offering
- The card product offering in France is diverse
- Crédit Agricole' s card offerings abroad vary depending onthe market and are different from cards issued domestically
- Sofinco launched its Visa Sofinco credit card, offeringrewards without the need to collect points
- Finaref is going from strength to strength with a numberof new partnerships added over the last two years
- Distribution
- Company outlook
- Crédit Agricole' s ultimate goal is to grow its businessesin Europe to
the same extent as its operations in France
- Crédit Agricole S.A. launches 2006-2008 development plan
- The group adopted a vast multi-brand strategy to achieveits growth ambition
- While the multi-brand strategy has certain advantages itlimits the group' s brand awareness
- The group' s specialized consumer credit subsidiaries havestrong positioning in the domestic market and the task at hand is to buildits partnership relationships overseas
- Furthermore there is scope to grow its credit cardportfolio in the domestic market and farther afield
- There is scope to grow Crédit Agricole' s credit cardoperations in
Europe and beyond
- The French payment card market is sophisticated but creditcard penetration is low
- Outside of France, Crédit Agricole' s credit cardportfolio is growing strongly
- There is an opportunity to grow in the rest of Europewhere credit card penetration is low
- The group has already positioned itself strategically inAfrica and the Middle East
- Latin America is also an important region for Crédit Agricole
- US and Asia Pacific markets provide opportunities andshould not by overlooked by the group
- Crédit Agricole' s ultimate goal is to grow its businessesin Europe to
the same extent as its operations in France
- Datamonitor Competitor Benchmark
- APPENDIX
- Definitions
- Co-branded card
- Commercial card
- Contactless card
- Corporate card
- Credit card
- Private label card
- Purchasing cards
- Supplementary data
- Methodology
- Further reading
- Ask the analyst
- Datamonitor consulting
- Disclaimer
- Definitions
- List of Tables
- Table 1: Crédit Agricole S.A. board of directors as ofMarch 2007
- Table 2: Crédit Agricole' s global employees bygeography, 2002-06
- Table 3: Fees applicable to a selection of payment cardsoffered by Crédit Agricole, 2008
- Table 4: Selected credit card offerings of Crédit Agricole' s international subsidiaries, 2008
- Table 5: Scorecard logic, part one
- Table 6: Scorecard logic, part two
- Table 7: Crédit Agricole S.A. revenues, operating costand net profit, 2003-07
- Table 8: Crédit Agricole group revenues, operating costand net profit, 2003-07
- Table 9: Crédit Agricole S.A. assets, 2003-07
- Table 10: Crédit Agricole' s debit cards in issue inselected European countries, 2003-06
- Table 11: Crédit Agricole' s deferred debit and chargecards in issue in France, 2002-06
- Table 12: Crédit Agricole' s credit cards in issue inselected European countries, 2003-06
- Table 13: Value of credit card balances outstanding inselected European countries
- Table 14: Current relevant Datamonitor publications,2008
- Table 15: Future relevant Datamonitor publications, 2008
- List of Figures
- Figure 1: The Crédit Agricole group structure, 2007
- Figure 2: Crédit Agricole' s main card issuingactivities by region, 2008
- Figure 3: Crédit Agricole has 6.1 million cards issueddomestically and through its subsidiaries in Greece, Poland and Ukraine,2003-06
- Figure 4: The number of credit cards in issue isgrowing, 2004-06
- Figure 5: Credit cards issued internationally accountfor the majority of total credit cards in issue, 2006
- Figure 6: The value of balances outstanding was €954million in France, Greece, Poland and Ukraine in 2006
- Figure 7: Crédit Agricole S.A. has demonstrated strongfinancial performance during 2003-07
- Figure 8: Crédit Agricole S.A. has a large balancesheet, 2003-07
- Figure 9: Examples of Sofinco cards issued inpartnerships, 2008
- Figure 10: Crédit Agricole' s competitor benchmark



