Abstract
Introduction
This databook is a detailed information resource covering all the key data
points on Spirits in Eastern Europe. It includes comprehensive value volume
segmentation and market share data. The databook supplies actual data to 2006
and full forecasts to 2011 for 11 countries covered within the Eastern Europe
region.
Scope
Contains 8 categories: Brandy, Liqueurs, Rum, Specialty spirits, Vodka, Gin &
Genever, Tequila & Mezcal and Whisk(e)y Provides market value, volume data by
market, segment and sub segment
Highlights
The Eastern Europe Spirits market covering 11 countries, increased between
2001-2006, growing at an average annual rate of 2.1%. The leading company in
the market in 2006 was Kristall. The second-largest player was Veda with Liviz
is third place.
Reasons to Purchase
Discover the major quantitative trends affecting the Spirits markets
Understand consumers' consumption and expenditure patterns for the 11
countries covered Understand the future direction of the market with reliable
historical data and full five year forecasting.
Table of Contents
TABLE OF CONTENTS
Chapter 1 INTRODUCTION 2
What is this report about?
2
How to use this report 2
Geographic coverage 2
Market Definition
3
Chapter 2 OVERVIEW 13
Value Analysis 13
Volume Analysis 14
Chapter 3 EASTERN EUROPE SPIRITS - MARKET OVERVIEW 15
Value Analysis,
2001-2006 15
Value Analysis, 2006-2011 16
Volume Analysis, 2001-2006
19
Volume Analysis, 2006-2011 20
Company Share Analysis 23
Chapter
4 CATEGORY ANALYSIS - BRANDY 26
Value Analysis, 2001-2006 26
Value
Analysis, 2006-2011 26
Volume Analysis, 2001-2006 29
Volume Analysis,
2006-2011 29
Company Share Analysis 32
Chapter 5 CATEGORY ANALYSIS -
LIQUEURS 35
Value Analysis, 2001-2006 35
Value Analysis, 2006-2011
35
Volume Analysis, 2001-2006 38
Volume Analysis, 2006-2011 38
Company Share Analysis 41
Chapter 6 CATEGORY ANALYSIS - RUM 44
Value
Analysis, 2001-2006 44
Value Analysis, 2006-2011 44
Volume Analysis,
2001-2006 47
Volume Analysis, 2006-2011 47
Company Share Analysis
50
Chapter 7 CATEGORY ANALYSIS - SPECIALTY SPIRITS 52
Value Analysis,
2001-2006 52
Value Analysis, 2006-2011 53
Volume Analysis, 2001-2006
55
Volume Analysis, 2006-2011 56
Company Share Analysis 58
Chapter
8 CATEGORY ANALYSIS - VODKA 61
Value Analysis, 2001-2006 61
Value
Analysis, 2006-2011 61
Volume Analysis, 2001-2006 64
Volume Analysis,
2006-2011 64
Company Share Analysis 67
Chapter 9 CATEGORY ANALYSIS -
GIN & GENEVER 70
Value Analysis, 2001-2006 70
Value Analysis,
2006-2011 70
Volume Analysis, 2001-2006 72
Volume Analysis, 2006-2011
72
Company Share Analysis 74
Chapter 10 CATEGORY ANALYSIS - TEQUILA &
MEZCAL 77
Value Analysis, 2001-2006 77
Value Analysis, 2006-2011
77
Volume Analysis, 2001-2006 79
Volume Analysis, 2006-2011 79
Company Share Analysis 81
Chapter 11 CATEGORY ANALYSIS - WHISK(E)Y 83
Value Analysis, 2001-2006 83
Value Analysis, 2006-2011 84
Volume
Analysis, 2001-2006 87
Volume Analysis, 2006-2011 88
Company Share
Analysis 91
Chapter 12 RESEARCH METHODOLOGY 94
Methodology overview
94
Secondary research 95
Market modelling 96
Primary research
97
Data finalisation 97
Ongoing research 98
Chapter 13 APPENDIX
99
Future readings 99
How to contact experts in your industry 99
LIST OF FIGURES
Figure 1: Eastern Europe Spirits value & value
forecast, 2001-2011 (US$ m, nominal prices) 17
Figure 2: Eastern Europe
Spirits category growth comparison, by value, 2001-2011 18
Figure 3:
Eastern Europe Spirits volume & volume forecast, 2001-2011 (Liters m) 21
Figure 4: Eastern Europe Spirits category growth comparison, by volume,
2001-2011 22
Figure 5: Eastern Europe Spirits company share (Top 5
companies), by volume, 2005-2006 (%) 24
Figure 6: Eastern Europe Brandy
value & value forecast, 2001-2011 (US$ m, nominal prices) 27
Figure 7:
Eastern Europe Brandy growth comparison, by value, 2001-2011 28
Figure 8:
Eastern Europe Brandy volume & volume forecast, 2001-2011 (Liters m) 30
Figure 9: Eastern Europe Brandy Category growth comparison, by volume,
2001-2011 31
Figure 10: Eastern Europe Brandy company share (Top 5
companies), by volume, 2005-2006 (%) 33
Figure 11: Eastern Europe Liqueurs
value & value forecast, 2001-2011 (US$ m, nominal prices) 36
Figure 12:
Eastern Europe Liqueurs growth comparison, by value, 2001-2011 37
Figure
13: Eastern Europe Liqueurs volume & volume forecast, 2001-2011 (Liters m)
39
Figure 14: Eastern Europe Liqueurs category growth comparison, by
volume, 2001-2011 40
Figure 15: Eastern Europe Liqueurs company share (Top
5 companies), by volume, 2005-2006 (%) 42
Figure 16: Eastern Europe Rum
value & value forecast, 2001-2011 (US$ m, nominal prices) 45
Figure 17:
Eastern Europe Rum growth comparison, by value, 2001-2011 46
Figure 18:
Eastern Europe Rum volume & volume forecast, 2001-2011 (Liters m) 48
Figure 19: Eastern Europe Rum category growth comparison, by volume, 2001-2011
49
Figure 20: Eastern Europe Rum company share (Top 5 companies), by
volume, 2005-2006 (%) 51
Figure 21: Eastern Europe Specialty Spirits value
& value forecast, 2001-2011 (US$ m, nominal prices) 54
Figure 22: Eastern
Europe Specialty Spirits volume & volume forecast, 2001-2011 (Liters m) 57
Figure 23: Eastern Europe Specialty Spirits company share (Top 5 companies),
by volume, 2005-2006 (%) 59
Figure 24: Eastern Europe Vodka value & value
forecast, 2001-2011 (US$ m, nominal prices) 62
Figure 25: Eastern Europe
Vodka growth comparison, by value, 2001-2011 63
Figure 26: Eastern Europe
Vodka volume & volume forecast, 2001-2011 (Liters m) 65
Figure 27: Eastern
Europe Vodka category growth comparison, by volume, 2001-2011 66
Figure
28: Eastern Europe Vodka company share (Top 5 companies), by volume, 2005-2006
(%) 68
Figure 29: Eastern Europe Gin & Genever value & value forecast,
2001-2011 (US$ m, nominal prices) 71
Figure 30: Eastern Europe Gin &
Genever volume & volume forecast, 2001-2011 (Liters m) 73
Figure 31:
Eastern Europe Gin & Genever company share (Top 5 companies), by volume,
2005-2006 (%) 75
Figure 32: Eastern Europe Tequila & Mezcal value & value
forecast, 2001-2011 (US$ m, nominal prices) 78
Figure 33: Eastern Europe
Tequila & Mezcal volume & volume forecast, 2001-2011 (Liters m) 80
Figure
34: Eastern Europe Tequila & Mezcal company share (Top 5 companies), by
volume, 2005-2006 (%) 82
Figure 35: Eastern Europe Whisk(e)y value &
value forecast, 2001-2011 (US$ m, nominal prices) 85
Figure 36: Eastern
Europe Whisk(e)y growth comparison, by value, 2001-2011 86
Figure 37:
Eastern Europe Whisk(e)y volume & volume forecast, 2001-2011 (Liters m) 89
Figure 38: Eastern Europe Whisk(e)y category growth comparison, by volume,
2001-2011 90
Figure 39: Eastern Europe Whisk(e)y company share (Top 5
companies), by volume, 2005-2006 (%) 92
Figure 40: Annual data review
process 95
LIST OF TABLES
Table 1: Spirits category definitions
4
Table 2: Eastern Europe Spirits value (country wise), 2001-2006 (US$ m,
nominal prices) 13
Table 3: Eastern Europe Spirits value (country wise)
forecast, 2006-2011 (US$ m, nominal prices) 13
Table 4: Eastern Europe
Spirits volume (country wise), 2001-2006 (Liters m) 14
Table 5: Eastern
Europe Spirits volume (country wise) forecast, 2006-2011 (Liters m) 14
Table 6: Eastern Europe Spirits value, 2001-2006 (US$ m, nominal prices)
15
Table 7: Eastern Europe Spirits value forecast, 2006-2011 (US$ m,
nominal prices) 16
Table 8: Eastern Europe Spirits volume, 2001-2006
(Liters m) 19
Table 9: Eastern Europe Spirits volume forecast, 2006-2011
(Liters m) 20
Table 10: Eastern Europe Spirits company share (Top 20
companies), by volume, 2005-2006 (%) 23
Table 11: Eastern Europe Spirits
volume, by company, 2005-2006 (Liters m) 25
Table 12: Eastern Europe
Brandy value, 2001-2006 (US$ m, nominal prices) 26
Table 13: Eastern
Europe Brandy value forecast, 2006-2011 (US$ m, nominal prices) 26
Table
14: Eastern Europe Brandy volume, 2001-2006 (Liters m) 29
Table 15:
Eastern Europe Brandy volume forecast, 2006-2011 (Liters m) 29
Table 16:
Eastern Europe Brandy company share by volume, 2005-2006 (%) 32
Table 17:
Eastern Europe Brandy volume, by company, 2005-2006 (Liters m) 34
Table
18: Eastern Europe Liqueurs value, 2001-2006 (US$ m, nominal prices) 35
Table 19: Eastern Europe Liqueurs value forecast, 2006-2011 (US$ m, nominal
prices) 35
Table 20: Eastern Europe Liqueurs volume, 2001-2006 (Liters m)
38
Table 21: Eastern Europe Liqueurs volume forecast, 2006-2011 (Liters m)
38
Table 22: Eastern Europe Liqueurs company share, by volume, 2005-2006
(%) 41
Table 23: Eastern Europe Liqueurs volume, by company, 2005-2006
(Liters m) 43
Table 24: Eastern Europe Rum value, 2001-2006 (US$ m,
nominal prices) 44
Table 25: Eastern Europe Rum value forecast, 2006-2011
(US$ m, nominal prices) 44
Table 26: Eastern Europe Rum volume, 2001-2006
(Liters m) 47
Table 27: Eastern Europe Rum volume forecast, 2006-2011
(Liters m) 47
Table 28: Eastern Europe Rum company share by volume,
2005-2006 (%) 50
Table 29: Eastern Europe Rum volume, by company,
2005-2006 (Liters m) 51
Table 30: Eastern Europe Specialty Spirits value,
2001-2006 (US$ m, nominal prices) 52
Table 31: Eastern Europe Specialty
Spirits value forecast, 2006-2011 (US$ m, nominal prices) 53
Table 32:
Eastern Europe Specialty Spirits volume, 2001-2006 (Liters m) 55
Table 33:
Eastern Europe Specialty Spirits volume forecast, 2006-2011 (Liters m) 56
Table 34: Eastern Europe Specialty Spirits company share by volume, 2005-2006
(%) 58
Table 35: Eastern Europe Specialty Spirits volume, by company,
2005-2006 (Liters m) 60
Table 36: Eastern Europe Vodka value, 2001-2006
(US$ m, nominal prices) 61
Table 37: Eastern Europe Vodka value forecast,
2006-2011 (US$ m, nominal prices) 61
Table 38: Eastern Europe Vodka
volume, 2001-2006 (Liters m) 64
Table 39: Eastern Europe Vodka volume
forecast, 2006-2011 (Liters m) 64
Table 40: Eastern Europe Vodka company
share (Top 20 companies), by volume, 2005-2006 (%) 67
Table 41: Eastern
Europe Vodka volume, by company, 2005-2006 (Liters m) 69
Table 42: Eastern
Europe Gin & Genever value, 2001-2006 (US$ m, nominal prices) 70
Table 43:
Eastern Europe Gin & Genever value forecast, 2006-2011 (US$ m, nominal prices)
70
Table 44: Eastern Europe Gin & Genever volume, 2001-2006 (Liters m)
72
Table 45: Eastern Europe Gin & Genever volume forecast, 2006-2011
(Liters m) 72
Table 46: Eastern Europe Gin & Genever company share by
volume, 2005-2006 (%) 74
Table 47: Eastern Europe Gin & Genever volume, by
company, 2005-2006 (Liters m) 76
Table 48: Eastern Europe Tequila & Mezcal
value, 2001-2006 (US$ m, nominal prices) 77
Table 49: Eastern Europe
Tequila & Mezcal value forecast, 2006-2011 (US$ m, nominal prices) 77
Table 50: Eastern Europe Tequila & Mezcal volume, 2001-2006 (Liters m) 79
Table 51: Eastern Europe Tequila & Mezcal volume forecast, 2006-2011 (Liters
m) 79
Table 52: Eastern Europe Tequila & Mezcal company share by volume,
2005-2006 (%) 81
Table 53: Eastern Europe Tequila & Mezcal volume, by
company, 2005-2006 (Liters m) 82
Table 54: Eastern Europe Whisk(e)y value,
2001-2006 (US$ m, nominal prices) 83
Table 55: Eastern Europe Whisk(e)y
value forecast, 2006-2011 (US$ m, nominal prices) 84
Table 56: Eastern
Europe Whisk(e)y volume, 2001-2006 (Liters m) 87
Table 57: Eastern Europe
Whisk(e)y volume forecast, 2006-2011 (Liters m) 88
Table 58: Eastern
Europe Whisk(e)y company share by volume, 2005-2006 (%) 91
Table 59:
Eastern Europe Whisk(e)y volume, by company, 2005-2006 (Liters m) 93
