Abstract
Introduction
This databook is a detailed information resource covering all the key data
points on Spirits in Latin America. It includes comprehensive value volume
segmentation and market share data. The databook supplies actual data to 2006
and full forecasts to 2011 for 08 countries covered within the Latin America
region.
Scope
Contains 8 categories: Brandy, Liqueurs, Rum, Specialty spirits, Vodka, Gin &
Genever, Tequila & Mezcal and Whisk(e)y Provides market value, volume data by
market, segment and sub segment
Highlights
The Latin America Spirits market covering 08 countries, increased between
2001-2006, growing at an average annual rate of 1.7%. The leading company in
the market in 2006 was Industrias Müller de Bebidas. The second-largest player
was Pitu with Pernod Ricard is third place.
Reasons to Purchase
Discover the major quantitative trends affecting the Spirits markets
Understand consumers' consumption and expenditure patterns for the 08
countries covered Understand the future direction of the market with reliable
historical data and full five year forecasting.
Table of Contents
TABLE OF CONTENTS
Chapter 1 INTRODUCTION 2
What is this report about?
2
How to use this report 2
Geographic coverage 2
¥Market
Definition 3
Chapter 2 OVERVIEW 13
Value Analysis 13
Volume
Analysis 14
Chapter 3 LATIN AMERICA SPIRITS - MARKET OVERVIEW 15
Value
Analysis, 2001-2006 15
Value Analysis, 2006-2011 16
Volume Analysis,
2001-2006 19
Volume Analysis, 2006-2011 20
Company Share Analysis
23
Chapter 4 CATEGORY ANALYSIS - BRANDY 26
Value Analysis, 2001-2006
26
Value Analysis, 2006-2011 26
Volume Analysis, 2001-2006 29
Volume Analysis, 2006-2011 29
Company Share Analysis 32
Chapter 5
CATEGORY ANALYSIS - LIQUEURS 35
Value Analysis, 2001-2006 35
Value
Analysis, 2006-2011 35
Volume Analysis, 2001-2006 38
Volume Analysis,
2006-2011 38
Company Share Analysis 41
Chapter 6 CATEGORY ANALYSIS -
RUM 44
Value Analysis, 2001-2006 44
Value Analysis, 2006-2011 44
Volume Analysis, 2001-2006 47
Volume Analysis, 2006-2011 47
Company
Share Analysis 50
Chapter 7 CATEGORY ANALYSIS - SPECIALTY SPIRITS 53
Value Analysis, 2001-2006 53
Value Analysis, 2006-2011 53
Volume
Analysis, 2001-2006 55
Volume Analysis, 2006-2011 55
Company Share
Analysis 57
Chapter 8 CATEGORY ANALYSIS - VODKA 60
Value Analysis,
2001-2006 60
Value Analysis, 2006-2011 60
Volume Analysis, 2001-2006
63
Volume Analysis, 2006-2011 63
Company Share Analysis 66
Chapter
9 CATEGORY ANALYSIS - GIN & GENEVER 69
Value Analysis, 2001-2006 69
Value Analysis, 2006-2011 69
Volume Analysis, 2001-2006 71
Volume
Analysis, 2006-2011 71
Company Share Analysis 73
Chapter 10 CATEGORY
ANALYSIS - TEQUILA & MEZCAL 76
Value Analysis, 2001-2006 76
Value
Analysis, 2006-2011 76
Volume Analysis, 2001-2006 78
Volume Analysis,
2006-2011 78
Company Share Analysis 80
Chapter 11 CATEGORY ANALYSIS -
WHISK(E)Y 83
Value Analysis, 2001-2006 83
Value Analysis, 2006-2011
84
Volume Analysis, 2001-2006 87
Volume Analysis, 2006-2011 88
Company Share Analysis 91
Chapter 12 RESEARCH METHODOLOGY 94
Methodology overview 94
Secondary research 95
Market modelling 96
Primary research 97
Data finalisation 97
Ongoing research 98
Chapter 13 APPENDIX 99
Future readings 99
How to contact experts in
your industry 99
LIST OF FIGURES
Figure 1: Latin America Spirits
value & value forecast, 2001-2011 (US$ m, nominal prices) 17
Figure 2:
Latin America Spirits category growth comparison, by value, 2001-2011 18
Figure 3: Latin America Spirits volume & volume forecast, 2001-2011 (Liters m)
21
Figure 4: Latin America Spirits category growth comparison, by volume,
2001-2011 22
Figure 5: Latin America Spirits company share (Top 5
companies), by volume, 2005-2006 (%) 24
Figure 6: Latin America Brandy
value & value forecast, 2001-2011 (US$ m, nominal prices) 27
Figure 7:
Latin America Brandy growth comparison, by value, 2001-2011 28
Figure 8:
Latin America Brandy volume & volume forecast, 2001-2011 (Liters m) 30
Figure 9: Latin America Brandy Category growth comparison, by volume,
2001-2011 31
Figure 10: Latin America Brandy company share (Top 5
companies), by volume, 2005-2006 (%) 33
Figure 11: Latin America Liqueurs
value & value forecast, 2001-2011 (US$ m, nominal prices) 36
Figure 12:
Latin America Liqueurs growth comparison, by value, 2001-2011 37
Figure
13: Latin America Liqueurs volume & volume forecast, 2001-2011 (Liters m)
39
Figure 14: Latin America Liqueurs category growth comparison, by
volume, 2001-2011 40
Figure 15: Latin America Liqueurs company share (Top
5 companies), by volume, 2005-2006 (%) 42
Figure 16: Latin America Rum
value & value forecast, 2001-2011 (US$ m, nominal prices) 45
Figure 17:
Latin America Rum growth comparison, by value, 2001-2011 46
Figure 18:
Latin America Rum volume & volume forecast, 2001-2011 (Liters m) 48
Figure
19: Latin America Rum category growth comparison, by volume, 2001-2011 49
Figure 20: Latin America Rum company share (Top 5 companies), by volume,
2005-2006 (%) 51
Figure 21: Latin America Specialty Spirits value & value
forecast, 2001-2011 (US$ m, nominal prices) 54
Figure 22: Latin America
Specialty Spirits volume & volume forecast, 2001-2011 (Liters m) 56
Figure
23: Latin America Specialty Spirits company share (Top 5 companies), by
volume, 2005-2006 (%) 58
Figure 24: Latin America Vodka value & value
forecast, 2001-2011 (US$ m, nominal prices) 61
Figure 25: Latin America
Vodka growth comparison, by value, 2001-2011 62
Figure 26: Latin America
Vodka volume & volume forecast, 2001-2011 (Liters m) 64
Figure 27: Latin
America Vodka category growth comparison, by volume, 2001-2011 65
Figure
28: Latin America Vodka company share (Top 5 companies), by volume, 2005-2006
(%) 67
Figure 29: Latin America Gin & Genever value & value forecast,
2001-2011 (US$ m, nominal prices) 70
Figure 30: Latin America Gin &
Genever volume & volume forecast, 2001-2011 (Liters m) 72
Figure 31: Latin
America Gin & Genever company share (Top 5 companies), by volume, 2005-2006
(%) 74
Figure 32: Latin America Tequila & Mezcal value & value forecast,
2001-2011 (US$ m, nominal prices) 77
Figure 33: Latin America Tequila &
Mezcal volume & volume forecast, 2001-2011 (Liters m) 79
Figure 34: Latin
America Tequila & Mezcal company share (Top 5 companies), by volume, 2005-2006
(%) 81
Figure 35: Latin America Whisk(e)y value & value forecast,
2001-2011 (US$ m, nominal prices) 85
Figure 36: Latin America Whisk(e)y
growth comparison, by value, 2001-2011 86
Figure 37: Latin America
Whisk(e)y volume & volume forecast, 2001-2011 (Liters m) 89
Figure 38:
Latin America Whisk(e)y category growth comparison, by volume, 2001-2011
90
Figure 39: Latin America Whisk(e)y company share (Top 5 companies), by
volume, 2005-2006 (%) 92
Figure 40: Annual data review process 95
LIST OF TABLES
Table 1: Spirits category definitions 4
Table 2: Latin
America Spirits value (country wise), 2001-2006 (US$ m, nominal prices) 13
Table 3: Latin America Spirits value (country wise) forecast, 2006-2011 (US$
m, nominal prices) 13
Table 4: Latin America Spirits volume (country
wise), 2001-2006 (Liters m) 14
Table 5: Latin America Spirits volume
(country wise) forecast, 2006-2011 (Liters m) 14
Table 6: Latin America
Spirits value, 2001-2006 (US$ m, nominal prices) 15
Table 7: Latin America
Spirits value forecast, 2006-2011 (US$ m, nominal prices) 16
Table 8:
Latin America Spirits volume, 2001-2006 (Liters m) 19
Table 9: Latin
America Spirits volume forecast, 2006-2011 (Liters m) 20
Table 10: Latin
America Spirits company share (Top 20 companies), by volume, 2005-2006 (%)
23
Table 11: Latin America Spirits volume, by company, 2005-2006 (Liters
m) 25
Table 12: Latin America Brandy value, 2001-2006 (US$ m, nominal
prices) 26
Table 13: Latin America Brandy value forecast, 2006-2011 (US$
m, nominal prices) 26
Table 14: Latin America Brandy volume, 2001-2006
(Liters m) 29
Table 15: Latin America Brandy volume forecast, 2006-2011
(Liters m) 29
Table 16: Latin America Brandy company share by volume,
2005-2006 (%) 32
Table 17: Latin America Brandy volume, by company,
2005-2006 (Liters m) 34
Table 18: Latin America Liqueurs value, 2001-2006
(US$ m, nominal prices) 35
Table 19: Latin America Liqueurs value
forecast, 2006-2011 (US$ m, nominal prices) 35
Table 20: Latin America
Liqueurs volume, 2001-2006 (Liters m) 38
Table 21: Latin America Liqueurs
volume forecast, 2006-2011 (Liters m) 38
Table 22: Latin America Liqueurs
company share by volume, 2005-2006 (%) 41
Table 23: Latin America Liqueurs
volume, by company, 2005-2006 (Liters m) 43
Table 24: Latin America Rum
value, 2001-2006 (US$ m, nominal prices) 44
Table 25: Latin America Rum
value forecast, 2006-2011 (US$ m, nominal prices) 44
Table 26: Latin
America Rum volume, 2001-2006 (Liters m) 47
Table 27: Latin America Rum
volume forecast, 2006-2011 (Liters m) 47
Table 28: Latin America Rum
company share by volume, 2005-2006 (%) 50
Table 29: Latin America Rum
volume, by company, 2005-2006 (Liters m) 52
Table 30: Latin America
Specialty Spirits value, 2001-2006 (US$ m, nominal prices) 53
Table 31:
Latin America Specialty Spirits value forecast, 2006-2011 (US$ m, nominal
prices) 53
Table 32: Latin America Specialty Spirits volume, 2001-2006
(Liters m) 55
Table 33: Latin America Specialty Spirits volume forecast,
2006-2011 (Liters m) 55
Table 34: Latin America Specialty Spirits company
share by volume, 2005-2006 (%) 57
Table 35: Latin America Specialty
Spirits volume, by company, 2005-2006 (Liters m) 59
Table 36: Latin
America Vodka value, 2001-2006 (US$ m, nominal prices) 60
Table 37: Latin
America Vodka value forecast, 2006-2011 (US$ m, nominal prices) 60
Table
38: Latin America Vodka volume, 2001-2006 (Liters m) 63
Table 39: Latin
America Vodka volume forecast, 2006-2011 (Liters m) 63
Table 40: Latin
America Vodka company share by volume, 2005-2006 (%) 66
Table 41: Latin
America Vodka volume, by company, 2005-2006 (Liters m) 68
Table 42: Latin
America Gin & Genever value, 2001-2006 (US$ m, nominal prices) 69
Table
43: Latin America Gin & Genever value forecast, 2006-2011 (US$ m, nominal
prices) 69
Table 44: Latin America Gin & Genever volume, 2001-2006 (Liters
m) 71
Table 45: Latin America Gin & Genever volume forecast, 2006-2011
(Liters m) 71
Table 46: Latin America Gin & Genever company share by
volume, 2005-2006 (%) 73
Table 47: Latin America Gin & Genever volume, by
company, 2005-2006 (Liters m) 75
Table 48: Latin America Tequila & Mezcal
value, 2001-2006 (US$ m, nominal prices) 76
Table 49: Latin America
Tequila & Mezcal value forecast, 2006-2011 (US$ m, nominal prices) 76
Table 50: Latin America Tequila & Mezcal volume, 2001-2006 (Liters m) 78
Table 51: Latin America Tequila & Mezcal volume forecast, 2006-2011 (Liters m)
78
Table 52: Latin America Tequila & Mezcal company share by volume,
2005-2006 (%) 80
Table 53: Latin America Tequila & Mezcal volume, by
company, 2005-2006 (Liters m) 82
Table 54: Latin America Whisk(e)y value,
2001-2006 (US$ m, nominal prices) 83
Table 55: Latin America Whisk(e)y
value forecast, 2006-2011 (US$ m, nominal prices) 84
Table 56: Latin
America Whisk(e)y volume, 2001-2006 (Liters m) 87
Table 57: Latin America
Whisk(e)y volume forecast, 2006-2011 (Liters m) 88
Table 58: Latin America
Whisk(e)y company share by volume, 2005-2006 (%) 91
Table 59: Latin
America Whisk(e)y volume, by company, 2005-2006 (Liters m) 93
