Abstract
Introduction
This databook is a detailed information resource covering all the key data
points on Spirits market at regional level. It includes comprehensive value
volume segmentation and market share data. The databook supplies actual data
to 2006 and full forecasts to 2011 for the following five regions: Asia --
Pacific, Latin America, North America, Eastern Europe and Western Europe.
Scope
Contains 8 categories: Brandy, Liqueurs, Rum, Specialty spirits, Vodka, Gin &
Genever, Tequila & Mezcal and Whisk(e)y Provides market value, volume data by
market, segment and sub segment
Highlights
The Regional Spirits market covering 53 countries, increased between
2001-2006, growing at an average annual rate of 2.2%. The leading company in
the market in 2006 was Diageo plc. The second-largest player was Pernod Ricard
with Kristall is third place.
Reasons to Purchase
Discover the major quantitative trends affecting the Spirits markets
Understand consumers' consumption and expenditure patterns for the 53
countries covered Understand the future direction of the market with reliable
historical data and full five year forecasting.
Table of Contents
TABLE OF CONTENTS
Chapter 1 INTRODUCTION 2
What is this report about?
2
How to use this report 2
Market Definition 3
Chapter 2 GLOBAL
SPIRITS - MARKET OVERVIEW 11
Value Analysis, 2001-2006 11
Value
Analysis, 2006-2011 12
Volume Analysis, 2001-2006 15
Volume Analysis,
2006-2011 16
Company Share Analysis 19
Chapter 3 WESTERN EUROPE
SPIRITS - MARKET OVERVIEW 22
Value Analysis, 2001-2006 22
Value
Analysis, 2006-2011 23
Volume Analysis, 2001-2006 26
Volume Analysis,
2006-2011 27
Company Share Analysis 30
Chapter 4 EASTERN EUROPE
SPIRITS - MARKET OVERVIEW 33
Value Analysis, 2001-2006 33
Value
Analysis, 2006-2011 34
Volume Analysis, 2001-2006 37
Volume Analysis,
2006-2011 38
Company Share Analysis 41
Chapter 5 NORTH AMERICA SPIRITS
- MARKET OVERVIEW 44
Value Analysis, 2001-2006 44
Value Analysis,
2006-2011 45
Volume Analysis, 2001-2006 48
Volume Analysis, 2006-2011
49
Company Share Analysis 52
Chapter 6 APAC SPIRITS - MARKET OVERVIEW
55
Value Analysis, 2001-2006 55
Value Analysis, 2006-2011 56
Volume Analysis, 2001-2006 59
Volume Analysis, 2006-2011 60
Company
Share Analysis 63
Chapter 7 LATIN AMERICA SPIRITS - MARKET OVERVIEW 66
Value Analysis, 2001-2006 66
Value Analysis, 2006-2011 67
Volume
Analysis, 2001-2006 70
Volume Analysis, 2006-2011 71
Company Share
Analysis 74
Chapter 8 RESEARCH METHODOLOGY 77
Methodology overview
77
Secondary research 78
Market modelling 79
Primary research
80
Data finalisation 80
Ongoing research 81
Chapter 9 APPENDIX
82
Future readings 82
How to contact experts in your industry 82
LIST OF FIGURES
Figure 1: Global Spirits value & value forecast,
2001-2011 (US$ m, nominal prices) 13
Figure 2: Global Spirits category
growth comparison, by value, 2001-2011 14
Figure 3: Global Spirits volume
& volume forecast, 2001-2011 (Liters m) 17
Figure 4: Global Spirits
category growth comparison, by volume, 2001-2011 18
Figure 5: Global
Spirits company share (Top 5 companies), by volume, 2005-2006 (%) 20
Figure 6: Western Europe Spirits value & value forecast, 2001-2011 (US$ m,
nominal prices) 24
Figure 7: Western Europe Spirits category growth
comparison, by value, 2001-2011 25
Figure 8: Western Europe Spirits volume
& volume forecast, 2001-2011 (Liters m) 28
Figure 9: Western Europe
Spirits category growth comparison, by volume, 2001-2011 29
Figure 10:
Western Europe Spirits company share (Top 5 companies), by volume, 2005-2006
(%) 31
Figure 11: Eastern Europe Spirits value & value forecast, 2001-2011
(US$ m, nominal prices) 35
Figure 12: Eastern Europe Spirits category
growth comparison, by value, 2001-2011 36
Figure 13: Eastern Europe
Spirits volume & volume forecast, 2001-2011 (Liters m) 39
Figure 14:
Eastern Europe Spirits category growth comparison, by volume, 2001-2011 40
Figure 15: Eastern Europe Spirits company share (Top 5 companies), by volume,
2005-2006 (%) 42
Figure 16: North America Spirits value & value forecast,
2001-2011 (US$ m, nominal prices) 46
Figure 17: North America Spirits
category growth comparison, by value, 2001-2011 47
Figure 18: North
America Spirits volume & volume forecast, 2001-2011 (Liters m) 50
Figure
19: North America Spirits category growth comparison, by volume, 2001-2011
51
Figure 20: North America Spirits company share (Top 5 companies), by
volume, 2005-2006 (%) 53
Figure 21: APAC Spirits value & value forecast,
2001-2011 (US$ m, nominal prices) 57
Figure 22: APAC Spirits category
growth comparison, by value, 2001-2011 58
Figure 23: APAC Spirits volume &
volume forecast, 2001-2011 (Liters m) 61
Figure 24: APAC Spirits category
growth comparison, by volume, 2001-2011 62
Figure 25: APAC Spirits company
share (Top 5 companies), by volume, 2005-2006 (%) 64
Figure 26: Latin
America Spirits value & value forecast, 2001-2011 (US$ m, nominal prices)
68
Figure 27: Latin America Spirits category growth comparison, by value,
2001-2011 69
Figure 28: Latin America Spirits volume & volume forecast,
2001-2011 (Liters m) 72
Figure 29: Latin America Spirits category growth
comparison, by volume, 2001-2011 73
Figure 30: Latin America Spirits
company share (Top 5 companies), by volume, 2005-2006 (%) 75
Figure 31:
Annual data review process 78
LIST OF TABLES
Table 1:
Spirits category definitions 4
Table 2: Global Spirits value, 2001-2006
(US$ m, nominal prices) 11
Table 3: Global Spirits value forecast,
2006-2011 (US$ m, nominal prices) 12
Table 4: Global Spirits volume,
2001-2006 (Liters m) 15
Table 5: Global Spirits volume forecast, 2006-2011
(Liters m) 16
Table 6: Global Spirits company share (Top 20 companies), by
volume, 2005-2006 (%) 19
Table 7: Global Spirits volume, by company,
2005-2006 (Liters m) 21
Table 8: Western Europe Spirits value, 2001-2006
(US$ m, nominal prices) 22
Table 9: Western Europe Spirits value forecast,
2006-2011 (US$ m, nominal prices) 23
Table 10: Western Europe Spirits
volume, 2001-2006 (Liters m) 26
Table 11: Western Europe Spirits volume
forecast, 2006-2011 (Liters m) 27
Table 12: Western Europe Spirits company
share (Top 20 companies), by volume, 2005-2006 (%) 30
Table 13: Western
Europe Spirits volume, by company, 2005-2006 (Liters m) 32
Table 14:
Eastern Europe Spirits value, 2001-2006 (US$ m, nominal prices) 33
Table
15: Eastern Europe Spirits value forecast, 2006-2011 (US$ m, nominal prices)
34
Table 16: Eastern Europe Spirits volume, 2001-2006 (Liters m) 37
Table 17: Eastern Europe Spirits volume forecast, 2006-2011 (Liters m) 38
Table 18: Eastern Europe Spirits company share (Top 20 companies), by volume,
2005-2006 (%) 41
Table 19: Eastern Europe Spirits volume, by company,
2005-2006 (Liters m) 43
Table 20: North America Spirits value, 2001-2006
(US$ m, nominal prices) 44
Table 21: North America Spirits value forecast,
2006-2011 (US$ m, nominal prices) 45
Table 22: North America Spirits
volume, 2001-2006 (Liters m) 48
Table 23: North America Spirits volume
forecast, 2006-2011 (Liters m) 49
Table 24: North America Spirits company
share (Top 20 companies), by volume, 2005-2006 (%) 52
Table 25: North
America Spirits volume, by company, 2005-2006 (Liters m) 54
Table 26: APAC
Spirits value, 2001-2006 (US$ m, nominal prices) 55
Table 27: APAC Spirits
value forecast, 2006-2011 (US$ m, nominal prices) 56
Table 28: APAC
Spirits volume, 2001-2006 (Liters m) 59
Table 29: APAC Spirits volume
forecast, 2006-2011 (Liters m) 60
Table 30: APAC Spirits company share
(Top 20 companies), by volume, 2005-2006 (%) 63
Table 31: APAC Spirits
volume, by company, 2005-2006 (Liters m) 65
Table 32: Latin America
Spirits value, 2001-2006 (US$ m, nominal prices) 66
Table 33: Latin
America Spirits value forecast, 2006-2011 (US$ m, nominal prices) 67
Table
34: Latin America Spirits volume, 2001-2006 (Liters m) 70
Table 35: Latin
America Spirits volume forecast, 2006-2011 (Liters m) 71
Table 36: Latin
America Spirits company share (Top 20 companies), by volume, 2005-2006 (%)
74
Table 37: Latin America Spirits volume, by company, 2005-2006 (Liters
m) 76
