全球早餐麥片產業指南

Abstract

Datamonitor' s Breakfast Cereals: Global Industry Guide is an essential resource for top-level data and analysis covering the breakfast cereals industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report

• Contains an executive summary and data on value, volume and segmentation
• Provides textual analysis of the industry' s prospects, competitive landscape and profiles of the leading companies
• Incorporates in-depth five forces competitive environment analysis and scorecards
• Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).
• Includes a five-year forecast of the industry

Highlights

The global breakfast cereals market grew by 3.2% in 2007 to reach a value of $22.4 billion.

In 2012, the market is forecast to have a value of $26.2 billion, an increase of 16.6% since 2007.

The market grew by 2.6% in 2007 to reach a volume of 3,510 million kg.

In 2012, the market is forecast to have a volume of 3,990.5 million kg, an increase of 13.7% since 2007.

The sales of ready-to-eat cereals account for 87.2% of the global market' s value.

The Americas market for breakfast cereal accounts for 64.6% of the global market' s value.

Kellogg Company has a 37.6% share of the market by value.

Supermarkets and hypermarkets form the most significant distribution outlet for global breakfast cereals, accounting for 78.8% of the market by value

Why you should buy this report

• Spot future trends and developments
• Inform your business decisions
• Add weight to presentations and marketing materials
• Save time carrying out entry-level research

Market Definition

The breakfast cereal market consists of hot breakfast cereal and ready-to-eat breakfast cereals. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2006 annual average exchange rates. For the purpose of this report the Americas comprises Brazil, Canada, Mexico and the US.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, the Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

The global figure comprises the Americas, Asia-Pacific and Europe.

Table of Contents

CHAPTER 1 Introduction

• 1.1 What is this report about?
• 1.2 Who is the target reader?
• 1.3 How to use this report
• 1.4 Definitions

CHAPTER 2 Global breakfast cereals

• 2.1 Market Overview
• 2.2 Market Value
• 2.3 Market Volume
• 2.4 Market Segmentation I
• 2.5 Market Segmentation II
• 2.6 Market Share
• 2.7 Five Forces Analysis
• 2.8 Distribution
• 2.9 Market Forecasts

CHAPTER 3 Breakfast cereals in Asia-Pacific

• 3.1 Market Overview
• 3.2 Market Value
• 3.3 Market Volume
• 3.4 Market Segmentation I
• 3.5 Market Segmentation II
• 3.6 Market Share
• 3.7 Five Forces Analysis
• 3.8 Distribution
• 3.9 Market Forecasts

CHAPTER 4 Breakfast cereals in Europe

• 4.1 Market Overview
• 4.2 Market Value
• 4.3 Market Volume
• 4.4 Market Segmentation I
• 4.5 Market Segmentation II
• 4.6 Market Share
• 4.7 Five Forces Analysis
• 4.8 Distribution
• 4.9 Market Forecasts
• 4.10 Macroeconomic Indicators

CHAPTER 5 Breakfast cereals in France

• 5.1 Market Overview
• 5.2 Market Value
• 5.3 Market Volume
• 5.4 Market Segmentation I
• 5.5 Market Segmentation II
• 5.6 Market Share
• 5.7 Five Forces Analysis
• 5.8 Distribution
• 5.9 Market Forecasts
• 5.10 Macroeconomic Indicators

CHAPTER 6 Breakfast cereals in Germany

• 6.1 Market Overview
• 6.2 Market Value
• 6.3 Market Volume
• 6.4 Market Segmentation I
• 6.5 Market Segmentation II
• 6.6 Market Share
• 6.7 Five Forces Analysis
• 6.8 Distribution
• 6.9 Market Forecasts
• 6.10 Macroeconomic Indicators

CHAPTER 7 Breakfast cereals in Japan

• 7.1 Market Overview
• 7.2 Market Value
• 7.3 Market Volume
• 7.4 Market Segmentation I
• 7.5 Market Segmentation II
• 7.6 Market Share
• 7.7 Five Forces Analysis
• 7.8 Distribution
• 7.9 Market Forecasts
• 7.10 Macroeconomic Indicators

CHAPTER 8 Breakfast cereals in the United Kingdom

• 8.1 Market Overview
• 8.2 Market Value
• 8.3 Market Volume
• 8.4 Market Segmentation I
• 8.5 Market Segmentation II
• 8.6 Market Share
• 8.7 Five Forces Analysis
• 8.8 Distribution
• 8.9 Market Forecasts
• 8.10 Macroeconomic Indicators

CHAPTER 9 Breakfast cereals in the United States

• 9.1 Market Overview
• 9.2 Market Value
• 9.3 Market Volume
• 9.4 Market Segmentation I
• 9.5 Market Segmentation II
• 9.6 Market Share
• 9.7 FIVE FORCES ANALYSIS
• 9.8 Distribution
• 9.9 Market Forecasts
• 9.10 Macroeconomic Indicators

CHAPTER 10 COMPANY PROFILES

• 10.1 Leading Companies

CHAPTER 11 Appendix

• 11.1 Data Research Methodology

List of Tables

• Table 1: Global Breakfast Cereals Market Value: $ billion, 2003-2007
• Table 2: Global Breakfast Cereals Market Volume: Kg million, 2003-2007
• Table 3: Global Breakfast Cereals Market Segmentation I: % Share, by Value, 2007
• Table 4: Global Breakfast Cereals Market Segmentation II: % Share, by Value, 2007
• Table 5: Global Breakfast Cereals Market Share: % Share, by Value, 2007
• Table 6: Global Breakfast Cereals Distribution: % Share, by Value, 2007
• Table 7: Global Breakfast Cereals Market Value Forecast: $ billion, 2007-2012
• Table 8: Global Breakfast Cereals Market Volume Forecast: Kg million, 2007-2012
• Table 9: Asia-Pacific Breakfast Cereals Market Value: $ billion, 2003-2007
• Table 10: Asia-Pacific Breakfast Cereals Market Volume: Kg million, 2003-2007
• Table 11: Asia-Pacific Breakfast Cereals Market Segmentation I: % Share, by Value, 2007
• Table 12: Asia-Pacific Breakfast Cereals Market Segmentation II: % Share, by Value, 2007
• Table 13: Asia-Pacific Breakfast Cereals Market Share: % Share, by Value, 2007
• Table 14: Asia-Pacific Breakfast Cereals Distribution: % Share, by Value, 2007
• Table 15: Asia-Pacific Breakfast Cereals Market Value Forecast: $ billion, 2007-2012
• Table 16: Asia-Pacific Breakfast Cereals Market Volume Forecast: Kg million, 2007-2012
• Table 17: Europe Breakfast Cereals Market Value: $ billion, 2003-2007
• Table 18: Europe Breakfast Cereals Market Volume: Kg million, 2003-2007
• Table 19: Europe Breakfast Cereals Market Segmentation I: % Share, by Value, 2007
• Table 20: Europe Breakfast Cereals Market Segmentation II: % Share, by Value, 2007
• Table 21: Europe Breakfast Cereals Market Share: % Share, by Value, 2007
• Table 22: Europe Breakfast Cereals Distribution: % Share, by Value, 2007
• Table 23: Europe Breakfast Cereals Market Value Forecast: $ billion, 2007-2012
• Table 24: Europe Breakfast Cereals Market Volume Forecast: Kg million, 2007-2012
• Table 25: Europe Exchange Rate, 2003
• Table 26: France Breakfast Cereals Market Value: $ million, 2003-2007
• Table 27: France Breakfast Cereals Market Volume: Kg million, 2003-2007
• Table 28: France Breakfast Cereals Market Segmentation I: % Share, by Value, 2007
• Table 29: France Breakfast Cereals Market Segmentation II: % Share, by Value, 2007
• Table 30: France Breakfast Cereals Market Share: % Share, by Value, 2007
• Table 31: France Breakfast Cereals Distribution: % Share, by Value, 2007
• Table 32: France Breakfast Cereals Market Value Forecast: $ million, 2007-2012
• Table 33: France Breakfast Cereals Market Volume Forecast: Kg million, 2007-2012
• Table 34: France Size of Population (million) , 2003-2007
• Table 35: France GDP (Constant 2000 Prices, $ billion), 2003-2007
• Table 36: France Inflation, 2003-2007
• Table 37: France Exchange Rate, 2003
• Table 38: Germany Breakfast Cereals Market Value: $ million, 2003-2007
• Table 39: Germany Breakfast Cereals Market Volume: Kg million, 2003-2007
• Table 40: Germany Breakfast Cereals Market Segmentation I: % Share, by Value, 2007
• Table 41: Germany Breakfast Cereals Market Segmentation II: % Share, by Value, 2007
• Table 42: Germany Breakfast Cereals Market Share: % Share, by Value, 2007
• Table 43: Germany Breakfast Cereals Distribution: % Share, by Value, 2007
• Table 44: Germany Breakfast Cereals Market Value Forecast: $ million, 2007-2012
• Table 45: Germany Breakfast Cereals Market Volume Forecast: Kg million, 2007-2012
• Table 46: Germany Size of Population (million) , 2003-2007
• Table 47: Germany GDP (Constant 2000 Prices, $ billion), 2003-2007
• Table 48: Germany Inflation, 2003-2007
• Table 49: Germany Exchange Rate, 2003
• Table 50: Japan Breakfast Cereals Market Value: $ million, 2003-2007
• Table 51: Japan Breakfast Cereals Market Volume: Kg million, 2003-2007
• Table 52: Japan Breakfast Cereals Market Segmentation I: % Share, by Value, 2007
• Table 53: Japan Breakfast Cereals Market Segmentation II: % Share, by Value, 2007
• Table 54: Japan Breakfast Cereals Market Share: % Share, by Value, 2007
• Table 55: Japan Breakfast Cereals Distribution: % Share, by Value, 2007
• Table 56: Japan Breakfast Cereals Market Value Forecast: $ million, 2007-2012
• Table 57: Japan Breakfast Cereals Market Volume Forecast: Kg million, 2007-2012
• Table 58: Japan Size of Population (million) , 2003-2007
• Table 59: Japan GDP (Constant 2000 Prices, $ billion), 2003-2007
• Table 60: Japan Exchange Rate, 2003
• Table 61: United Kingdom Breakfast Cereals Market Value: $ million, 2003-2007
• Table 62: United Kingdom Breakfast Cereals Market Volume: Kg million, 2003-2007
• Table 63: United Kingdom Breakfast Cereals Market Segmentation I: % Share, by Value, 2007
• Table 64: United Kingdom Breakfast Cereals Market Segmentation II: % Share, by Value, 2007
• Table 65: United Kingdom Breakfast Cereals Market Share: % Share, by Value, 2007
• Table 66: United Kingdom Breakfast Cereals Distribution: % Share, by Value, 2007
• Table 67: United Kingdom Breakfast Cereals Market Value Forecast: $ million, 2007-2012
• Table 68: United Kingdom Breakfast Cereals Market Volume Forecast: Kg million, 2007-2012
• Table 69: United Kingdom Size of Population (million) , 2003-2007
• Table 70: United Kingdom GDP (Constant 2000 Prices, $ billion), 2003-2007
• Table 71: United Kingdom Inflation, 2003-2007
• Table 72: United Kingdom Exchange Rate, 2003
• Table 73: United States Breakfast Cereals Market Value: $ billion, 2003-2007
• Table 74: United States Breakfast Cereals Market Volume: Kg million, 2003-2007
• Table 75: United States Breakfast Cereals Market Segmentation I: % Share, by Value, 2007
• Table 76: United States Breakfast Cereals Market Segmentation II: % Share, by Value, 2007
• Table 77: United States Breakfast Cereals Market Share: % Share, by Value, 2007
• Table 78: United States Breakfast Cereals Distribution: % Share, by Value, 2007
• Table 79: United States Breakfast Cereals Market Value Forecast: $ billion, 2007-2012
• Table 80: United States Breakfast Cereals Market Volume Forecast: Kg million, 2007-2012
• Table 81: United States Size of Population (million) , 2003-2007
• Table 82: United States GDP (Constant 2000 Prices, $ billion), 2003-2007
• Table 83: United States Inflation, 2003-2007
• Table 84: Key Facts: Kellogg Company
• Table 85: Key Financials: Kellogg Company
• Table 86: Key Facts: General Mills, Inc.
• Table 87: Key Financials: General Mills, Inc.
• Table 88: Key Facts: Altria Group, Inc.
• Table 89: Key Financials: Altria Group, Inc.

List of Figures

• Figure 1: Global Breakfast Cereals Market Value: $ billion, 2003-2007
• Figure 2: Global Breakfast Cereals Market Volume: Kg million, 2003-2007
• Figure 3: Global Breakfast Cereals Market Segmentation I: % Share, by Value, 2007
• Figure 4: Global Breakfast Cereals Market Segmentation II: % Share, by Value, 2007
• Figure 5: Global Breakfast Cereals Market Share: % Share, by Value, 2007
• Figure 6: Forces Driving Competition in the Global Breakfast Cereals Market, 2007
• Figure 7: Drivers of Buyer Power in the Global Breakfast Cereals Market, 2007
• Figure 8: Drivers of Supplier Power in the Global Breakfast Cereals Market, 2007
• Figure 9: Factors Influencing the Likelihood of New Entrants in the Global Breakfast Cereals Market, 2007
• Figure 10: Factors Influencing the Threat of Substitutes in the Global Breakfast Cereals Market, 2007
• Figure 11: Drivers of Degree of Rivalry in the Global Breakfast Cereals Market, 2007
• Figure 12: Global Breakfast Cereals Distribution: % Share, by Value, 2007
• Figure 13: Global Breakfast Cereals Market Value Forecast: $ billion, 2007-2012
• Figure 14: Global Breakfast Cereals Market Volume Forecast: Kg million, 2007-2012
• Figure 15: Asia-Pacific Breakfast Cereals Market Value: $ billion, 2003-2007
• Figure 16: Asia-Pacific Breakfast Cereals Market Volume: Kg million, 2003-2007
• Figure 17: Asia-Pacific Breakfast Cereals Market Segmentation I: % Share, by Value, 2007
• Figure 18: Asia-Pacific Breakfast Cereals Market Segmentation II: % Share, by Value, 2007
• Figure 19: Asia-Pacific Breakfast Cereals Market Share: % Share, by Value, 2007
• Figure 20: Forces Driving Competition in the Breakfast Cereals Market in Asia-Pacific, 2007
• Figure 21: Drivers of Buyer Power in the Breakfast Cereals Market in Asia-Pacific, 2007
• Figure 22: Drivers of Supplier Power in the Breakfast Cereals Market in Asia-Pacific, 2007
• Figure 23: Factors Influencing the Likelihood of New Entrants in the Breakfast Cereals Market in Asia-Pacific, 2007
• Figure 24: Factors Influencing the Threat of Substitutes in the Breakfast Cereals Market in Asia-Pacific, 2007
• Figure 25: Drivers of Degree of Rivalry in the Breakfast Cereals Market in Asia-Pacific, 2007
• Figure 26: Asia-Pacific Breakfast Cereals Distribution: % Share, by Value, 2007
• Figure 27: Asia-Pacific Breakfast Cereals Market Value Forecast: $ billion, 2007-2012
• Figure 28: Asia-Pacific Breakfast Cereals Market Volume Forecast: Kg million, 2007-2012
• Figure 29: Europe Breakfast Cereals Market Value: $ billion, 2003-2007
• Figure 30: Europe Breakfast Cereals Market Volume: Kg million, 2003-2007
• Figure 31: Europe Breakfast Cereals Market Segmentation I: % Share, by Value, 2007
• Figure 32: Europe Breakfast Cereals Market Segmentation II: % Share, by Value, 2007
• Figure 33: Europe Breakfast Cereals Market Share: % Share, by Value, 2007
• Figure 34: Forces Driving Competition in the Breakfast Cereals Market in Europe, 2007
• Figure 35: Drivers of Buyer Power in the Breakfast Cereals Market in Europe, 2007
• Figure 36: Drivers of Supplier Power in the Breakfast Cereals Market in Europe, 2007
• Figure 37: Factors Influencing the Likelihood of New Entrants in the Breakfast Cereals Market in Europe, 2007
• Figure 38: Factors Influencing the Threat of Substitutes in the Breakfast Cereals Market in Europe, 2007
• Figure 39: Drivers of Degree of Rivalry in the Breakfast Cereals Market in Europe, 2007
• Figure 40: Europe Breakfast Cereals Distribution: % Share, by Value, 2007
• Figure 41: Europe Breakfast Cereals Market Value Forecast: $ billion, 2007-2012
• Figure 42: Europe Breakfast Cereals Market Volume Forecast: Kg million, 2007-2012
• Figure 43: France Breakfast Cereals Market Value: $ million, 2003-2007
• Figure 44: France Breakfast Cereals Market Volume: Kg million, 2003-2007
• Figure 45: France Breakfast Cereals Market Segmentation I: % Share, by Value, 2007
• Figure 46: France Breakfast Cereals Market Segmentation II: % Share, by Value, 2007
• Figure 47: France Breakfast Cereals Market Share: % Share, by Value, 2007
• Figure 48: Forces Driving Competition in the Breakfast Cereals Market in France, 2007
• Figure 49: Drivers of Buyer Power in the Breakfast Cereals Market in France, 2007
• Figure 50: Drivers of Supplier Power in the Breakfast Cereals Market in France, 2007
• Figure 51: Factors Influencing the Likelihood of New Entrants in the Breakfast Cereals Market in France, 2007
• Figure 52: Factors Influencing the Threat of Substitutes in the Breakfast Cereals Market in France, 2007
• Figure 53: Drivers of Degree of Rivalry in the Breakfast Cereals Market in France, 2007
• Figure 54: France Breakfast Cereals Distribution: % Share, by Value, 2007
• Figure 55: France Breakfast Cereals Market Value Forecast: $ million, 2007-2012
• Figure 56: France Breakfast Cereals Market Volume Forecast: Kg million, 2007-2012
• Figure 57: Germany Breakfast Cereals Market Value: $ million, 2003-2007
• Figure 58: Germany Breakfast Cereals Market Volume: Kg million, 2003-2007
• Figure 59: Germany Breakfast Cereals Market Segmentation I: % Share, by Value, 2007
• Figure 60: Germany Breakfast Cereals Market Segmentation II: % Share, by Value, 2007
• Figure 61: Germany Breakfast Cereals Market Share: % Share, by Value, 2007
• Figure 62: Forces Driving Competition in the Breakfast Cereals Market in Germany, 2007
• Figure 63: Drivers of Buyer Power in the Breakfast Cereals Market in Germany, 2007