Abstract
Introduction
This databook is a detailed information resource covering all the key data
points on Make-Up in North America. It includes comprehensive value volume
segmentation and market share data. The databook supplies actual data to 2006
and full forecasts to 2011 for 02 countries covered within the North America
region.
Scope
Contains 4 categories: Eye make-up, Nail make-up, Face make-up and Lip make-up
Provides market value, volume data by market, segment and sub segment
Highlights
The North America Make-Up market covering 02 countries, increased between
2001-2006, growing at an average annual rate of 3.1%. The leading company in
the market in 2006 was L' Oreal S.A. The second-largest player was Revlon, Inc.
with Procter & Gamble is third place.
Reasons to Purchase
Discover the major quantitative trends affecting the Make-Up markets
Understand consumers' consumption and expenditure patterns for the 02
countries covered Understand the future direction of the market with reliable
historical data and full five year forecasting.
Table of Contents
TABLE OF CONTENTS
Chapter 1 INTRODUCTION 2
What is this report about?
2
How to use this report 2
Market Definition 3
Chapter 2 OVERVIEW
11
Value Analysis 11
Volume Analysis 12
Chapter 3 NORTH AMERICA
MAKE-UP - MARKET OVERVIEW 13
Value Analysis, US$ 2001-2006 13
Value
Analysis, US$ 2006-2011 14
Volume Analysis, 2001-2006 17
Volume
Analysis, 2006-2011 18
Company and Brand Share Analysis 21
Chapter 4
LEADING COMPANY PROFILES 24
L' Oreal S.A. 24
Revlon, Inc. 26
Chapter 5 CATEGORY ANALYSIS - EYE MAKE-UP 28
Value Analysis, US$ 2001-2006
28
Value Analysis, US$ 2006-2011 29
Volume Analysis, 2001-2006 32
Volume Analysis, 2006-2011 33
Company and Brand Share Analysis 36
Chapter 6 CATEGORY ANALYSIS - NAIL MAKE-UP 39
Value Analysis, US$
2001-2006 39
Value Analysis, US$ 2006-2011 39
Volume Analysis,
2001-2006 41
Volume Analysis, 2006-2011 41
Company and Brand Share
Analysis 43
Chapter 7 CATEGORY ANALYSIS - FACE MAKE-UP 46
Value
Analysis, US$ 2001-2006 46
Value Analysis, US$ 2006-2011 47
Volume
Analysis, 2001-2006 50
Volume Analysis, 2006-2011 51
Company and Brand
Share Analysis 54
Chapter 8 CATEGORY ANALYSIS - LIP MAKE-UP 57
Value
Analysis, US$ 2001-2006 57
Value Analysis, US$ 2006-2011 58
Volume
Analysis, 2001-2006 61
Volume Analysis, 2006-2011 62
Company and Brand
Share Analysis 65
Chapter 9 RESEARCH METHODOLOGY 68
Methodology
overview 68
Secondary research 69
Market modelling 70
Primary
research 71
Data finalisation 71
Ongoing research 72
Chapter 10
APPENDIX 73
Future readings 73
How to contact experts in your industry
73
LIST OF FIGURES
Figure 1: North America Make-up value & value
forecast, 2001-2011 (US$ m, nominal prices) 15
Figure 2: North America
Make-up category growth comparison, by value, 2001-2011 16
Figure 3: North
America Make-up volume & volume forecast, 2001-2011 (Units m) 19
Figure 4:
North America Make-up category growth comparison, by volume, 2001-2011 20
Figure 5: North America Make-up company share, by value (Top 5 companies),
2005-2006 (%) 23
Figure 6: North America Eye make-up value & value
forecast, 2001-2011 (US$ m, nominal prices) 30
Figure 7: North America Eye
make-up category growth comparison, by value, 2001-2011 31
Figure 8: North
America Eye make-up volume & volume forecast, 2001-2011 (Units m) 34
Figure 9: North America Eye make-up category growth comparison, by volume,
2001-2011 35
Figure 10: North America Eye make-up company share (Top 5
companies), by value, 2005-2006 (%) 38
Figure 11: North America Nail
make-up value & value forecast, 2001-2011 (US$ m, nominal prices) 40
Figure 12: North America Nail make-up volume & volume forecast, 2001-2011
(Units m) 42
Figure 13: North America Nail make-up company share (Top 5
companies), by value, 2005-2006 (%) 45
Figure 14: North America Face
make-up value & value forecast, 2001-2011 (US$ m, nominal prices) 48
Figure 15: North America Face make-up category growth comparison, by value,
2001-2011 49
Figure 16: North America Face make-up volume & volume
forecast, 2001-2011 (Units m) 52
Figure 17: North America Face make-up
category growth comparison, by volume, 2001-2011 53
Figure 18: North
America Face make-up company share (Top 5 companies), by value, 2005-2006 (%)
56
Figure 19: North America Lip make-up value & value forecast, 2001-2011
(US$ m, nominal prices) 59
Figure 20: North America Lip make-up category
growth comparison, by value, 2001-2011 60
Figure 21: North America Lip
make-up volume & volume forecast, 2001-2011 (Units m) 63
Figure 22: North
America Lip make-up category growth comparison, by volume, 2001-2011 64
Figure 23: North America Lip make-up company share (Top 5 companies), by
value, 2005-2006 (%) 67
Figure 24: Annual data review process 69
LIST OF TABLES
Table 1: Make-up category definitions 4
Table 2: North
America Make-up value (country-wise), 2001-2006 (US$ m, nominal prices) 11
Table 3: North America Make-up value (country-wise) forecast, 2006-2011 (US$
m, nominal prices) 11
Table 4: North America Make-up volume
(country-wise), 2001-2006 (Units m) 12
Table 5: North America Make-up
volume (country-wise) forecast, 2006-2011 (Units m) 12
Table 6: North
America Make-up value, 2001-2006 (US$ m, nominal prices) 13
Table 7: North
America Make-up value forecast, 2006-2011 (US$ m, nominal prices) 14
Table
8: North America Make-up volume, 2001-2006 (Units m) 17
Table 9: North
America Make-up volume forecast, 2006-2011 (Units m) 18
Table 10: North
America Make-up company share (Top 20 Companies) by value, 2005-2006 (%)
21
Table 11: North America Make-up value, by company, 2005-2006 (US$ m,
nominal prices) 22
Table 12: L' Oreal S.A. Key Facts 24
Table 13:
Revlon Inc. Key Facts 26
Table 14: North America Eye Make-up value,
2001-2006 (US$ m, nominal prices) 28
Table 15: North America Eye Make-up
value forecast, 2006-2011 (US$ m, nominal prices) 29
Table 16: North
America Eye Make-up volume, 2001-2006 (Units m) 32
Table 17: North America
Eye Make-up volume forecast, 2006-2011 (Units m) 33
Table 18: North
America Eye Make-up company share by value, 2005-2006 (%) 36
Table 19:
North America Eye Make-up value, by company, 2005-2006 (US$ m, nominal prices)
37
Table 20: North America Nail Make-up value, 2001-2006 (US$ m, nominal
prices) 39
Table 21: North America Nail Make-up value forecast, 2006-2011
(US$ m, nominal prices) 39
Table 22: North America Nail Make-up volume,
2001-2006 (Units m) 41
Table 23: North America Nail Make-up volume
forecast, 2006-2011 (Units m) 41
Table 24: North America Nail Make-up
company share by value, 2005-2006 (%) 43
Table 25: North America Nail
Make-up value, by company, 2005-2006 (US$ m, nominal prices) 44
Table 26:
North America Face Make-up value, 2001-2006 (US$ m, nominal prices) 46
Table 27: North America Face Make-up value forecast, 2006-2011 (US$ m, nominal
prices) 47
Table 28: North America Face Make-up volume, 2001-2006 (Units
m) 50
Table 29: North America Face Make-up volume forecast, 2006-2011
(Units m) 51
Table 30: North America Face Make-up company share by value,
2005-2006 (%) 54
Table 31: North America Face Make-up value, by company,
2005-2006 (US$ m, nominal prices) 55
Table 32: North America Lip Make-up
Cleaners value, 2001-2006 (US$ m, nominal prices) 57
Table 33: North
America Lip Make-up Cleaners value forecast, 2006-2011 (US$ m, nominal prices)
58
Table 34: North America Lip Make-up Cleaners volume, 2001-2006 (Units
m) 61
Table 35: North America Lip Make-up Cleaners volume forecast,
2006-2011 (Units m) 62
Table 36: North America Lip Make-up Cleaners
company share by value, 2005-2006 (%) 65
Table 37: North America Lip
Make-up Cleaners value, by company, 2005-2006 (US$ m, nominal prices) 66

