Abstract
Introduction
This databook is a detailed information resource covering all the key data
points on Make-Up in Eastern Europe. It includes comprehensive value volume
segmentation and market share data. The databook supplies actual data to 2006
and full forecasts to 2011 for 11 countries covered within the Eastern Europe
region.
Scope
Contains 4 categories: Eye make-up, Nail make-up, Face make-up and Lip make-up
Provides market value, volume data by market, segment and sub segment
Highlights
The Eastern Europe Make-Up market covering 11 countries, increased between
2001-2006, growing at an average annual rate of 9.7%. The leading company in
the market in 2006 was L' Oreal S.A. The second-largest player was Oriflame
with Procter & Gamble is third place.
Reasons to Purchase
Discover the major quantitative trends affecting the Make-Up markets
Understand consumers' consumption and expenditure patterns for the 11
countries covered Understand the future direction of the market with reliable
historical data and full five year forecasting.
Table of Contents
TABLE OF CONTENTS
Chapter 1 INTRODUCTION 2
What is this report about?
2
How to use this report 2
Market Definition 3
Chapter 2 OVERVIEW
11
Value Analysis 11
Volume Analysis 12
Chapter 3 EASTERN EUROPE
MAKE-UP - MARKET OVERVIEW 13
Value Analysis, US$ 2001-2006 13
Value
Analysis, US$ 2006-2011 14
Volume Analysis, 2001-2006 17
Volume
Analysis, 2006-2011 17
Company and Brand Share Analysis 20
Chapter 4
LEADING COMPANY PROFILES 23
L' Oreal S.A. 23
Oriflame 25
Chapter 5
CATEGORY ANALYSIS - EYE MAKE-UP 27
Value Analysis, US$ 2001-2006 27
Value Analysis, US$ 2006-2011 28
Volume Analysis, 2001-2006 31
Volume
Analysis, 2006-2011 31
Company and Brand Share Analysis 34
Chapter 6
CATEGORY ANALYSIS - NAIL MAKE-UP 37
Value Analysis, US$ 2001-2006 37
Value Analysis, US$ 2006-2011 37
Volume Analysis, 2001-2006 39
Volume
Analysis, 2006-2011 39
Company and Brand Share Analysis 41
Chapter 7
CATEGORY ANALYSIS - FACE MAKE-UP 44
Value Analysis, US$ 2001-2006 44
Value Analysis, US$ 2006-2011 45
Volume Analysis, 2001-2006 48
Volume
Analysis, 2006-2011 49
Company and Brand Share Analysis 52
Chapter 8
CATEGORY ANALYSIS - LIP MAKE-UP 55
Value Analysis, US$ 2001-2006 55
Value Analysis, US$ 2006-2011 56
Volume Analysis, 2001-2006 59
Volume
Analysis, 2006-2011 60
Company and Brand Share Analysis 63
Chapter 9
RESEARCH METHODOLOGY 66
Methodology overview 66
Secondary research
67
Market modelling 68
Primary research 69
Data finalisation
69
Ongoing research 70
Chapter 10 APPENDIX 71
Future readings
71
How to contact experts in your industry 71
LIST OF FIGURES
Figure 1: Eastern Europe Makeup value & value forecast, 2001-2011 (US$ m,
nominal prices) 15
Figure 2: Eastern Europe Makeup category growth
comparison, by value, 2001-2011 16
Figure 3: Eastern Europe Makeup volume
& volume forecast, 2001-2011 (Units m) 18
Figure 4: Eastern Europe Makeup
category growth comparison, by volume, 2001-2011 19
Figure 5: Eastern
Europe Makeup company share, by value (Top 5 companies), 2005-2006 (%) 22
Figure 6: Eastern Europe Eye make-up value & value forecast, 2001-2011 (US$ m,
nominal prices) 29
Figure 7: Eastern Europe Eye make-up category growth
comparison, by value, 2001-2011 30
Figure 8: Eastern Europe Eye make-up
volume & volume forecast, 2001-2011 (Units m) 32
Figure 9: Eastern Europe
Eye make-up category growth comparison, by volume, 2001-2011 33
Figure 10:
Eastern Europe Eye make-up company share (Top 5 companies), by value,
2005-2006 (%) 36
Figure 11: Eastern Europe Nail make-up value & value
forecast, 2001-2011 (US$ m, nominal prices) 38
Figure 12: Eastern Europe
Nail make-up volume & volume forecast, 2001-2011 (Units m) 40
Figure 13:
Eastern Europe Nail make-up company share (Top 5 companies), by value,
2005-2006 (%) 43
Figure 14: Eastern Europe Face make-up value & value
forecast, 2001-2011 (US$ m, nominal prices) 46
Figure 15: Eastern Europe
Face make-up category growth comparison, by value, 2001-2011 47
Figure 16:
Eastern Europe Face make-up volume & volume forecast, 2001-2011 (Units m)
50
Figure 17: Eastern Europe Face make-up category growth comparison, by
volume, 2001-2011 51
Figure 18: Eastern Europe Face make-up company share
(Top 5 companies), by value, 2005-2006 (%) 54
Figure 19: Eastern Europe
Lip make-up value & value forecast, 2001-2011 (US$ m, nominal prices) 57
Figure 20: Eastern Europe Lip make-up category growth comparison, by value,
2001-2011 58
Figure 21: Eastern Europe Lip make-up volume & volume
forecast, 2001-2011 (Units m) 61
Figure 22: Eastern Europe Lip make-up
category growth comparison, by volume, 2001-2011 62
Figure 23: Eastern
Europe Lip make-up company share (Top 5 companies), by value, 2005-2006 (%)
65
Figure 24: Annual data review process 67
LIST OF TABLES
Table 1: Make-up category definitions 4
Table 2: Eastern Europe Make-up
value (country-wise), 2001-2006 (US$ m, nominal prices) 11
Table 3:
Eastern Europe Make-up value (country-wise) forecast, 2006-2011 (US$ m,
nominal prices) 11
Table 4: Eastern Europe Make-up volume (country-wise),
2001-2006 (Units m) 12
Table 5: Eastern Europe Make-up volume
(country-wise) forecast, 2006-2011 (Units m) 12
Table 6: Eastern Europe
Make-up value, 2001-2006 (US$ m, nominal prices) 13
Table 7: Eastern
Europe Make-up value forecast, 2006-2011 (US$ m, nominal prices) 14
Table
8: Eastern Europe Make-up volume, 2001-2006 (Units m) 17
Table 9: Eastern
Europe Make-up volume forecast, 2006-2011 (Units m) 17
Table 10: Eastern
Europe Make-up company share (Top 20 Companies) by value, 2005-2006 (%) 20
Table 11: Eastern Europe Make-up value, by company, 2005-2006 (US$ m, nominal
prices) 21
Table 12: L' Oreal S.A. Key Facts 23
Table 13: Oriflame Key
Facts 25
Table 14: Eastern Europe Eye Make-up value, 2001-2006 (US$ m,
nominal prices) 27
Table 15: Eastern Europe Eye Make-up value forecast,
2006-2011 (US$ m, nominal prices) 28
Table 16: Eastern Europe Eye Make-up
volume, 2001-2006 (Units m) 31
Table 17: Eastern Europe Eye Make-up volume
forecast, 2006-2011 (Units m) 31
Table 18: Eastern Europe Eye Make-up
company share (Top 20 Companies) by value, 2005-2006 (%) 34
Table 19:
Eastern Europe Eye Make-up value, by company, 2005-2006 (US$ m, nominal
prices) 35
Table 20: Eastern Europe Nail Make-up value, 2001-2006 (US$ m,
nominal prices) 37
Table 21: Eastern Europe Nail Make-up value forecast,
2006-2011 (US$ m, nominal prices) 37
Table 22: Eastern Europe Nail Make-up
volume, 2001-2006 (Units m) 39
Table 23: Eastern Europe Nail Make-up
volume forecast, 2006-2011 (Units m) 39
Table 24: Eastern Europe Nail
Make-up company share (Top 20 Companies) by value, 2005-2006 (%) 41
Table
25: Eastern Europe Nail Make-up value, by company, 2005-2006 (US$ m, nominal
prices) 42
Table 26: Eastern Europe Face Make-up value, 2001-2006 (US$ m,
nominal prices) 44
Table 27: Eastern Europe Face Make-up value forecast,
2006-2011 (US$ m, nominal prices) 45
Table 28: Eastern Europe Face Make-up
volume, 2001-2006 (Units m) 48
Table 29: Eastern Europe Face Make-up
volume forecast, 2006-2011 (Units m) 49
Table 30: Eastern Europe Face
Make-up company share (Top 20 Companies) by value, 2005-2006 (%) 52
Table
31: Eastern Europe Face Make-up value, by company, 2005-2006 (US$ m, nominal
prices) 53
Table 32: Eastern Europe Lip Make-up Cleaners value, 2001-2006
(US$ m, nominal prices) 55
Table 33: Eastern Europe Lip Make-up Cleaners
value forecast, 2006-2011 (US$ m, nominal prices) 56
Table 34: Eastern
Europe Lip Make-up Cleaners volume, 2001-2006 (Units m) 59
Table 35:
Eastern Europe Lip Make-up Cleaners volume forecast, 2006-2011 (Units m)
60
Table 36: Eastern Europe Lip Make-up Cleaners company share (Top 20
Companies) by value, 2005-2006 (%) 63
Table 37: Eastern Europe Lip
Make-up Cleaners value, by company, 2005-2006 (US$ m, nominal prices) 64
