Abstract
Introduction
This databook from the Technology Trends service helps vendors to understand
small enterprises' current and forthcoming investment in business intelligence
solutions. The data has been drawn from interviews with over 200 IT managers
conducted in H2 2007.
Scope
Datamonitor has interviewed 500 IT decision makers about their investment in 8
core enterprise technologies. Interviews have been conducted with IT decision
makers to gain an understanding of their attitudes to, and adoption of,
various technologies. The interviews have been spread evenly across 8
geographical markets and span 10 vertical markets and 5 enterprise size
bands.
Highlights
Over the course of 2007, Datamonitor is publishing over 100 databooks with
Technology Trends data cut by technology, vertical market, geography and size
band.
Reasons to Purchase
Gain insight into key technology investment patterns and trends in target
markets. Understand evolving customer IT budgets, attitudes to technology
adoption, technology decision-making processes, and perception of technology
vendors. Enable your sales, marketing and product teams to address your IT
audience.
Table of Contents
TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
BUSINESS
INTELLIGENCE INVESTMENT IN SMALL ENTERPRISES 5
Extent to which small
enterprises currently have or use business intelligence solutions 5
Small
enterprises that are considering investment in business intelligence solutions
in the next 6 months 7
Small enterprises that are considering investment
in business intelligence solutions in 6 months to 2 years time 9
Small
enterprises' preferred approach to buying business intelligence solutions
11
Most influential positions within small enterprises when making
investment decisions regarding business intelligence solutions 13
Vendors
that small enterprises believe to be leaders in the field of business
intelligence solutions 15
APPENDIX 17
Breakdown of the Technology
Trends sample by geography 17
Breakdown of the Technology Trends sample by
company size 19
Breakdown of the Technology Trends sample by company
revenue 21
Further reading 23
Ask the analyst 23
LIST OF
FIGURES
Figure 1: Extent to which small enterprises currently have or use
business intelligence solutions 5
Figure 2: Small enterprises that are
considering investment in business intelligence solutions in the next 6 months
7
Figure 3: Small enterprises that are considering investment in business
intelligence solutions in 6 months to 2 years time 9
Figure 4: Small
enterprises' preferred approach to buying business intelligence solutions
11
Figure 5: Most influential positions within small enterprises when
making investment decisions regarding business intelligence solutions 13
Figure 6: Vendors that small enterprises believe to be leaders in the field of
business intelligence solutions 15
Figure 7: Breakdown of the Technology
Trends sample by geography 17
Figure 8: Breakdown of the Technology Trends
sample by company size 19
Figure 8: Breakdown of Technology Trends sample
by company revenue 21
LIST OF TABLES
Table 1: Extent to which
small enterprises currently have or use business intelligence solutions 6
Table 2: Small enterprises that are considering investment in business
intelligence solutions in the next 6 months 8
Table 3: Small enterprises
that are considering investment in business intelligence solutions in 6 months
to 2 years time 10
Table 4: Small enterprises' preferred approach to
buying business intelligence solutions 12
Table 5: Most influential
positions within small enterprises when making investment decisions regarding
business intelligence solutions 14
Table 6: Vendors that small enterprises
believe to be leaders in the field of business intelligence solutions 16
Table 7: Breakdown of the Technology Trends sample by geography 18
Table
8: Breakdown of the Technology Trends sample by company size 20
Table 9:
Breakdown of Technology Trends sample by company revenue 22
