Abstract
Introduction
This databook from the Technology Trends service helps vendors to understand
technology investment priorities in enterprises in Italy. The data has been
drawn from interviews with 50 IT managers conducted in H2 2007.
Scope
Datamonitor has interviewed 500 IT decision makers about their investment in 8
core enterprise technologies. Interviews have been conducted with IT decision
makers to gain an understanding of their attitudes to, and adoption of,
various technologies. The interviews have been spread evenly across 8
geographical markets and span 10 vertical markets and 5 enterprise size
bands.
Highlights
Over the course of 2007, Datamonitor is publishing over 100 databooks with
Technology Trends data cut by technology, vertical market, geography and size
band.
Reasons to Purchase
Gain insight into key technology investment patterns and trends in target
markets. Understand evolving customer IT budgets, attitudes to technology
adoption, technology decision-making processes, and perception of technology
vendors. Enable your sales, marketing and product teams to address your IT
audience.
Table of Contents
TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
TECHNOLOGY
PRIORITIES IN ITALY 5
Italian enterprises' preferred approach to buying
enterprise applications 5
Italian enterprises' preferred approach to
buying business intelligence solutions 7
Italian enterprises' preferred
approach to buying security solutions 9
Italian enterprises' preferred
approach to buying content management solutions 11
Italian enterprises'
preferred approach to buying mobility solutions 13
Italian enterprises'
preferred approach to buying IT systems management solutions 15
Italian
enterprises' preferred approach to buying voice/data convergence solutions
17
Italian enterprises' preferred approach to buying desktop management
solutions 19
Size of investment in single biggest IT project in budget
year 2007 21
Area of investment for single biggest IT project in budget
year 2007 23
Technologies that Italian enterprises are currently
outsourcing 25
Technologies where Italian enterprises are considering
investment in the next 6 months 27
Technologies where Italian enterprises
are considering investment in 6 months to 2 years time 29
APPENDIX 31
Breakdown of the Technology Trends sample by geography 31
Breakdown of the
Technology Trends sample by company size 33
Breakdown of the Technology
Trends sample by company revenue 35
Further reading 37
Ask the analyst
37
LIST OF FIGURES
Figure 1: Italian enterprises' preferred
approach to buying enterprise applications 5
Figure 2: Italian
enterprises' preferred approach to buying business intelligence solutions
7
Figure 3: Italian enterprises' preferred approach to buying security
solutions 9
Figure 4: Italian enterprises' preferred approach to buying
content management solutions 11
Figure 5: Italian enterprises' preferred
approach to buying mobility solutions 13
Figure 6: Italian enterprises'
preferred approach to buying IT systems management solutions 15
Figure 7:
Italian enterprises' preferred approach to buying voice/data convergence
solutions 17
Figure 8: Italian enterprises' preferred approach to buying
desktop management solutions 19
Figure 9: Size of investment in single
biggest IT project in budget year 2007 21
Figure 10: Area of investment
for single biggest IT project in budget year 2007 23
Figure 11:
Technologies that Italian enterprises are currently outsourcing 25
Figure
12: Technologies where Italian enterprises are considering investment in the
next 6 months 27
Figure 13: Technologies where Italian enterprises are
considering investment in 6 months to 2 years time 29
Figure 14: Breakdown
of the Technology Trends sample by geography 31
Figure 15: Breakdown of
the Technology Trends sample by company size 33
Figure 16: Breakdown of
the Technology Trends sample by company revenue 35
LIST OF TABLES
Table 1: Italian enterprises' preferred approach to buying enterprise
applications 6
Table 2: Italian enterprises' preferred approach to buying
business intelligence solutions 8
Table 3: Italian enterprises' preferred
approach to buying security solutions 10
Table 4: Italian enterprises'
preferred approach to buying content management solutions 12
Table 5:
Italian enterprises' preferred approach to buying mobility solutions 14
Table 6: Italian enterprises' preferred approach to buying IT systems
management solutions 16
Table 7: Italian enterprises' preferred approach
to buying voice/data convergence solutions 18
Table 8: Italian
enterprises' preferred approach to buying desktop management solutions 20
Table 9: Size of investment in single biggest IT project in budget year 2007
22
Table 10: Area of investment for single biggest IT project in budget
year 2007 24
Table 11: Technologies that Italian enterprises are currently
outsourcing 26
Table 12: Technologies where Italian enterprises are
considering investment in the next 6 months 28
Table 13: Technologies
where Italian enterprises are considering investment in 6 months to 2 years
time 30
Table 14: Breakdown of the Technology Trends sample by geography
32
Table 15: Breakdown of the Technology Trends sample by company size
34
Table 16: Breakdown of the Technology Trends sample by company revenue
36

