Abstract
Introduction
This databook from the Technology Trends service helps vendors to understand
technology investment priorities in media. The data has been drawn from
interviews with 51 IT managers conducted in H2 2007.
Scope
Datamonitor has interviewed 500 IT decision makers about their investment in 8
core enterprise technologies. Interviews have been conducted with IT decision
makers to gain an understanding of their attitudes to, and adoption of,
various technologies. The interviews have been spread evenly across 8
geographical markets and span 10 vertical markets and 5 enterprise size
bands.
Highlights
Over the course of 2007, Datamonitor is publishing over 100 databooks with
Technology Trends data cut by technology, vertical market, geography and size
band.
Reasons to Purchase
Gain insight into key technology investment patterns and trends in target
markets. Understand evolving customer IT budgets, attitudes to technology
adoption, technology decision-making processes, and perception of technology
vendors. Enable your sales, marketing and product teams to address your IT
audience.
Table of Contents
TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
TECHNOLOGY
PRIORITIES IN MEDIA 5
Media organizations' preferred approach to buying
enterprise applications 5
Media organizations' preferred approach to
buying business intelligence solutions 7
Media organizations' preferred
approach to buying security solutions 9
Media organizations' preferred
approach to buying content management solutions 11
Media organizations'
preferred approach to buying mobility solutions 13
Media organizations'
preferred approach to buying IT systems management solutions 15
Media
organizations' preferred approach to buying voice/data convergence solutions
17
Media organizations' preferred approach to buying desktop management
solutions 19
Size of investment in single biggest IT project in budget
year 2007 21
Area of investment for single biggest IT project in budget
year 2007 23
Technologies that media organizations are currently
outsourcing 25
Technologies that media organizations are considering
outsourcing in the next 6 months 27
Technologies that media organizations
are considering outsourcing in 6 months to 2 years time 29
APPENDIX 31
Breakdown of the Technology Trends sample by geography 31
Breakdown of the
Technology Trends sample by company size 33
Breakdown of the Technology
Trends sample by company revenue 35
Further reading 37
Ask the analyst
37
LIST OF FIGURES
Figure 1: Technologies that media
organizations currently have or use 5
Figure 2: Technologies where media
organizations are considering investment in the next 6 months 7
Figure 3:
Technologies where media organizations are considering investment in 6 months
to 2 years time 9
Figure 4: Media organizations' preferred approach to
buying enterprise applications 11
Figure 5: Media organizations' preferred
approach to buying business intelligence solutions 13
Figure 6: Media
organizations' preferred approach to buying security solutions 15
Figure
7: Media organizations' preferred approach to buying content management
solutions 17
Figure 8: Media organizations' preferred approach to buying
mobility solutions 19
Figure 9: Media organizations' preferred approach to
buying IT systems management solutions 21
Figure 10: Media organizations'
preferred approach to buying voice/data convergence solutions 23
Figure
11: Media organizations' preferred approach to buying desktop management
solutions 25
Figure 12: Size of investment in single biggest IT project in
budget year 2007 27
Figure 13: Area of investment for single biggest IT
project in budget year 2007 29
Figure 14: Breakdown of the Technology
Trends sample by geography 34
Figure 15: Breakdown of the Technology
Trends sample by company size 36
Figure 16: Breakdown of the Technology
Trends sample by company revenue 38
LIST OF TABLES
Table 1:
Technologies that media organizations currently have or use 6
Table 2:
Technologies where media organizations are considering investment in the next
6 months 8
Table 3: Technologies where media organizations are
considering investment in 6 months to 2 years time 10
Table 4: Media
organizations' preferred approach to buying enterprise applications 12
Table 5: Media organizations' preferred approach to buying business
intelligence solutions 14
Table 6: Media organizations' preferred approach
to buying security solutions 16
Table 7: Media organizations' preferred
approach to buying content management solutions 18
Table 8: Media
organizations' preferred approach to buying mobility solutions 20
Table 9:
Media organizations' preferred approach to buying IT systems management
solutions 22
Table 10: Media organizations' preferred approach to buying
voice/data convergence solutions 24
Table 11: Media organizations'
preferred approach to buying desktop management solutions 26
Table 12:
Size of investment in single biggest IT project in budget year 2007 28
Table 13: Area of investment for single biggest IT project in budget year 2007
30
Table 14: Breakdown of the Technology Trends sample by geography 35
Table 15: Breakdown of the Technology Trends sample by company size 37
Table 16: Breakdown of the Technology Trends sample by company revenue 39
