Abstract
Introduction
This databook from the Technology Trends service helps vendors to understand
the current and forthcoming investment in IT systems management solutions in
media. The data has been drawn from interviews with 40 IT managers conducted
in H2 2006.
Scope
Datamonitor has interviewed 400 IT decision makers about their investment in 8
core enterprise technologies. Interviews have been conducted with IT decision
makers to gain an understanding of their attitudes to, and adoption of,
various technologies. The interviews have been spread evenly across 8
geographical markets and span 10 vertical markets and 5 enterprise size
bands.
Highlights
Over the course of 2006, Datamonitor is publishing over 500 databooks with
Technology Trends data cut by technology, vertical market, geography and size
band.
Reasons to Purchase
Gain insight into key technology investment patterns and trends in target
markets. Understand evolving customer IT budgets, attitudes to technology
adoption, technology decision-making processes, and perception of technology
vendors. Enable your sales, marketing and product teams to address your IT
audience.
Table of Contents
TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
IT
SYSTEMS MANAGEMENT IN MEDIA 5
Extent to which media organizations
currently have or use IT systems management solutions 5
Media
organizations that are considering investment in IT systems management
solutions in the next 6 months 7
Media organizations that are considering
investment in IT systems management solutions in 6 months to 2 years time
9
Media organizations' preferred approach to buying IT systems management
solutions 11
Size of investment in single biggest IT project in budget
year 2006 13
Area of investment for single biggest IT project in budget
year 2006 15
Technologies that media organizations are currently
outsourcing 17
Technologies that media organizations are considering
outsourcing in the next 6 months 19
Technologies that media organizations
are considering outsourcing in 6 months to 1 year' s time 21
APPENDIX
23
Breakdown of the Technology Trends sample by geography 23
Breakdown
of the Technology Trends sample by company size 25
Breakdown of the
Technology Trends sample by company revenue 27
Further reading 29
Ask
the analyst 29
LIST OF FIGURES
Figure 1: Extent to which
media organizations currently have or use IT systems management solutions
5
Figure 2: Media organizations that are considering investment in IT
systems management solutions in the next 6 months 7
Figure 3: Media
organizations that are considering investment in IT systems management
solutions in 6 months to 2 years time 9
Figure 4: Media organizations'
preferred approach to buying IT systems management solutions 11
Figure 5:
Size of investment in single biggest IT project in budget year 2006 13
Figure 6: Area of investment for single biggest IT project in budget year 2006
15
Figure 7: Technologies that media organizations are currently
outsourcing 17
Figure 8: Technologies that media organizations are
considering outsourcing in the next 6 months 19
Figure 9: Technologies
that media organizations are considering outsourcing in 6 months to 1 year' s
time 21
Figure 10: Breakdown of the Technology Trends sample by geography
23
Figure 11: Breakdown of the Technology Trends sample by company size
25
Figure 12: Breakdown of the Technology Trends sample by company revenue
27
LIST OF TABLES
Table 1: Extent to which media
organizations currently have or use IT systems management solutions 6
Table 2: Media organizations that are considering investment in IT systems
management solutions in the next 6 months 8
Table 3: Media organizations
that are considering investment in IT systems management solutions in 6 months
to 2 years time 10
Table 4: Media organizations' preferred approach to
buying IT systems management solutions 12
Table 5: Size of investment in
single biggest IT project in budget year 2006 14
Table 6: Area of
investment for single biggest IT project in budget year 2006 16
Table 7:
Technologies that media organizations are currently outsourcing 18
Table
8: Technologies that media organizations are considering outsourcing in the
next 6 months 20
Table 9: Technologies that media organizations are
considering outsourcing in 6 months to 1 year' s time 22
Table 1: Breakdown
of the Technology Trends sample by geography 24
Table 2: Breakdown of the
Technology Trends sample by company size 26
Table 3: Breakdown of the
Technology Trends sample by company revenue 28
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