Abstract
Introduction
This databook from the Technology Trends service helps vendors to understand
the current and forthcoming investment in enterprise applications in media.
The data has been drawn from interviews with 40 IT managers conducted in H2
2006.
Scope
Datamonitor has interviewed 400 IT decision makers about their investment in 8
core enterprise technologies. Interviews have been conducted with IT decision
makers to gain an understanding of their attitudes to, and adoption of,
various technologies. The interviews have been spread evenly across 8
geographical markets and span 10 vertical markets and 5 enterprise size
bands.
Highlights
Over the course of 2006, Datamonitor is publishing over 500 databooks with
Technology Trends data cut by technology, vertical market, geography and size
band.
Reasons to Purchase
Gain insight into key technology investment patterns and trends in target
markets. Understand evolving customer IT budgets, attitudes to technology
adoption, technology decision-making processes, and perception of technology
vendors. Enable your sales, marketing and product teams to address your IT
audience.
Table of Contents
TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Enterprise
Applications in Media 5
Extent to which media organizations currently have
or use enterprise applications 5
Media organizations that are considering
investment in enterprise applications in the next 6 months 7
Media
organizations that are considering investment in enterprise applications in 6
months to 2 years time 9
Media organizations' preferred approach to buying
enterprise applications 11
Size of investment in single biggest IT project
in budget year 2006 13
Area of investment for single biggest IT project in
budget year 2006 15
Technologies that media organizations are currently
outsourcing 17
Technologies that media organizations are considering
outsourcing in the next 6 months 19
Technologies that media organizations
are considering outsourcing in 6 months to 1 years time 21
APPENDIX 23
Breakdown of the Technology Trends sample by geography 23
Breakdown of the
Technology Trends sample by company size 25
Breakdown of the Technology
Trends sample by company revenue 27
Further reading 29
Ask the analyst
29
LIST OF FIGURES
Figure 1: Extent to which media organizations
currently have or use enterprise applications 5
Figure 2: Media
organizations that are considering investment in enterprise applications in
the next 6 months 7
Figure 3: Media organizations that are considering
investment in enterprise applications in 6 months to 2 years time 9
Figure
4: Media organizations' preferred approach to buying enterprise applications
11
Figure 5: Size of investment in single biggest IT project in budget
year 2006 13
Figure 6: Area of investment for single biggest IT project in
budget year 2006 15
Figure 7: Technologies that media organizations are
currently outsourcing 17
Figure 8: Technologies that media organizations
are considering outsourcing in the next 6 months 19
Figure 9: Technologies
that media organizations are considering outsourcing in 6 months to 1 years
time 21
Figure 10: Breakdown of the Technology Trends sample by geography
23
Figure 11: Breakdown of the Technology Trends sample by company size
25
Figure 12: Breakdown of the Technology Trends sample by company revenue
27
LIST OF TABLES
Table 1: Extent to which media organizations
currently have or use enterprise applications 6
Table 2: Media
organizations that are considering investment in enterprise applications in
the next 6 months 8
Table 3: Media organizations that are considering
investment in enterprise applications in 6 months to 2 years time 10
Table
4: Media organizations' preferred approach to buying enterprise applications
12
Table 5: Size of investment in single biggest IT project in budget year
2006 14
Table 6: Area of investment for single biggest IT project in
budget year 2006 16
Table 7: Technologies that media organizations are
currently outsourcing 18
Table 8: Technologies that media organizations
are considering outsourcing in the next 6 months 20
Table 9: Technologies
that media organizations are considering outsourcing in 6 months to 1 years
time 22
Table 10: Breakdown of the Technology Trends sample by geography
24
Table 11: Breakdown of the Technology Trends sample by company size
26
Table 13: Breakdown of the Technology Trends sample by company revenue
28
