Abstract
Introduction
This databook is a detailed information resource covering all the key data
points on Hair Care in Eastern Europe. It includes comprehensive value volume
segmentation and market share data. The databook supplies actual data to 2005
and full forecasts to 2010 for 10 countries covered within the Eastern Europe
region.
Scope
Contains information on 5 categories: Conditioner, Hair colorants, Shampoo,
Styling agents, Perms & relaxers. Provides market value, volume, expenditure
and consumption data by market, segment and sub segment. Includes company and
brand share data by category, as well as distribution channel data. Contains
market value segmentation by demographic and socioeconomic group.
Highlights
The market for Hair Care in Eastern Europe for the 10 countries covered
increased between 2000-2005, growing at an average annual rate of 7.1%. The
leading company in the market in 2005 was Procter & Gamble The second-largest
player was L' Oreal S.A. with Henkel KGaA in third place. The report provides
market coverage for Eastern Europe consisting of the following countries:
Baltic States, Croatia, Czech Republic, Hungary, Poland, Romania, Russia,
Slovakia, Slovenia, and Ukraine.
Reasons to Purchase
Discover the major quantitative trends affecting the Hair Care markets.
Understand consumers' consumption and expenditure patterns for the 10
countries covered. Understand the future direction of the market with reliable
historical data and full five year forecasting.
Table of Contents
TABLE OF CONTENTS
ABOUT DATAMONITOR 2
TABLE OF CONTENTS 3
LIST OF
TABLES 12
LIST OF FIGURES 34
CHAPTER 1 INTRODUCTION 40
What is
this report about? 40
How to use this report 40
Definitions 40
CHAPTER 2 OVERVIEW 46
CHAPTER 3 EASTERN EUROPE HAIRCARE 48
3.1 Value
48
3.2 Volume 52
3.3 Market Share 55
3.4 Distribution 58
3.5
ConsumerGraphics 61
CHAPTER 4 EASTERN EUROPE CONDITIONER 65
4.1 Value
65
4.2 Volume 68
4.3 Market Share 70
4.4 Distribution 73
4.5
ConsumerGraphics 75
CHAPTER 5 EASTERN EUROPE HAIR COLORANTS 79
5.1
Value 79
5.2 Volume 83
5.3 Market Share 86
5.4 Distribution 89
5.5 ConsumerGraphics 92
CHAPTER 6 EASTERN EUROPE SHAMPOO 96
6.1 Value
96
6.2 Volume 100
6.3 Market Share 102
6.4 Distribution 105
6.5 ConsumerGraphics 107
CHAPTER 7 EASTERN EUROPE STYLING AGENTS 111
7.1 Value 111
7.2 Volume 115
7.3 Market Share 118
7.4 Distribution
121
7.5 ConsumerGraphics 124
CHAPTER 8 EASTERN EUROPE PERMS &
RELAXERS 128
8.1 Value 128
8.2 Volume 131
8.3 Market Share 133
8.4 Distribution 136
8.5 ConsumerGraphics 138
CHAPTER 9 BALTIC STATES
HAIRCARE 142
9.1 Value 142
9.2 Volume 148
9.3 Market Share 152
9.4 Distribution 155
9.5 Expenditure & consumption per head 156
9.6
ConsumerGraphics 160
BALTIC STATES SOCIOECONOMIC PROFILE 163
9.7
Country Overview 163
9.8 Key Facts 164
9.9 Political Overview 166
9.10 Baltic States Economic Overview 167
BALTIC STATES MACROECONOMIC
PROFILE 168
9.11 Macroeconomic Indicators 168
CHAPTER 10 CROATIA
HAIRCARE 175
10.1 Value 175
10.2 Volume 181
10.3 Market Share
185
10.4 Distribution 188
10.5 Expenditure & consumption per head
189
10.6 ConsumerGraphics 193
CROATIA SOCIOECONOMIC PROFILE 196
10.7 Country Overview 196
10.8 Key Facts 197
10.9 Political Overview
199
10.10 Croatia Economic Overview 200
CROATIA MACROECONOMIC PROFILE
201
10.11 Macroeconomic Indicators 201
CHAPTER 11 CZECH REPUBLIC
HAIRCARE 207
11.1 Value 207
11.2 Volume 213
11.3 Market Share
217
11.4 Distribution 220
11.5 Expenditure & consumption per head
221
11.6 ConsumerGraphics 225
CZECH REPUBLIC SOCIOECONOMIC PROFILE
228
11.7 Country Overview 228
11.8 Key Facts 229
11.9 Political
Overview 230
11.10 Czech Republic Economic Overview 231
CZECH REPUBLIC
MACROECONOMIC PROFILE 232
11.11 Macroeconomic Indicators 232
CHAPTER
12 HUNGARY HAIRCARE 239
12.1 Value 239
12.2 Volume 245
12.3 Market
Share 248
12.4 Distribution 251
12.5 Expenditure & consumption per
head 252
12.6 ConsumerGraphics 255
HUNGARY SOCIOECONOMIC PROFILE
258
12.7 Country Overview 258
12.8 Key Facts 259
12.9 Political
Overview 260
12.10 Hungary Economic Overview 261
HUNGARY MACROECONOMIC
PROFILE 262
12.11 Macroeconomic Indicators 262
CHAPTER 13 POLAND
HAIRCARE 268
13.1 Value 268
13.2 Volume 274
13.3 Market Share
278
13.4 Distribution 282
13.5 Expenditure & consumption per head
283
13.6 ConsumerGraphics 287
POLAND SOCIOECONOMIC PROFILE 290
13.7 Country Overview 290
13.8 Key Facts 291
13.9 Political Overview
293
13.10 Poland Economic Overview 294
POLAND MACROECONOMIC PROFILE
295
13.11 Macroeconomic Indicators 295
CHAPTER 14 ROMANIA HAIRCARE
301
14.1 Value 301
14.2 Volume 308
14.3 Market Share 312
14.4
Distribution 316
14.5 Expenditure & consumption per head 317
14.6
ConsumerGraphics 321
ROMANIA SOCIOECONOMIC PROFILE 324
14.7 Country
Overview 324
14.8 Key Facts 325
14.9 Political Overview 327
14.10
Romania Economic Overview 328
ROMANIA MACROECONOMIC PROFILE 329
14.11
Macroeconomic Indicators 329
CHAPTER 15 RUSSIA HAIRCARE 335
15.1 Value
335
15.2 Volume 341
15.3 Market Share 345
15.4 Distribution
348
15.5 Expenditure & consumption per head 349
15.6 ConsumerGraphics
352
RUSSIA SOCIOECONOMIC PROFILE 355
15.7 Country Overview 355
15.8 Key Facts 356
15.9 Political Overview 358
15.10 Russia Economic
Overview 359
RUSSIA MACROECONOMIC PROFILE 360
15.11 Macroeconomic
Indicators 360
CHAPTER 16 SLOVAKIA HAIRCARE 366
16.1 Value 366
16.2 Volume 372
16.3 Market Share 376
16.4 Distribution 379
16.5
Expenditure & consumption per head 380
16.6 ConsumerGraphics 384
SLOVAKIA SOCIOECONOMIC PROFILE 387
16.7 Country Overview 387
16.8 Key
Facts 388
16.9 Political Overview 390
16.10 Slovakia Economic Overview
391
SLOVAKIA MACROECONOMIC PROFILE 392
16.11 Macroeconomic Indicators
392
CHAPTER 17 SLOVENIA HAIRCARE 398
17.1 Value 398
17.2 Volume
403
17.3 Market Share 406
17.4 Distribution 409
17.5 Expenditure &
consumption per head 410
17.6 ConsumerGraphics 414
SLOVENIA
MACROECONOMIC PROFILE 417
17.7 Macroeconomic Indicators 417
CHAPTER 18
UKRAINE HAIRCARE 423
18.1 Value 423
18.2 Volume 429
18.3 Market
Share 433
18.4 Distribution 436
18.5 Expenditure & consumption per
head 437
18.6 ConsumerGraphics 441
UKRAINE SOCIOECONOMIC PROFILE
444
18.7 Country Overview 444
18.8 Key Facts 445
18.9 Political
Overview 447
18.10 Ukraine Economic Overview 448
UKRAINE MACROECONOMIC
PROFILE 449
18.11 Macroeconomic Indicators 449
CHAPTER 19 RESEARCH
METHODOLOGY 455
19.1 Methodology overview 455
19.2 Secondary research
456
19.3 Market modelling 457
19.4 Primary research 458
19.5 Data
finalisation 459
19.6 Ongoing research 459
CHAPTER 20 APPENDIX 460
20.1 Future readings 460
20.2 How to contact experts in your industry
460
