Abstract
Introduction
This databook is a detailed information resource covering all the key data
points on Hair Care in Latin America. It includes comprehensive value volume
segmentation and market share data. The databook supplies actual data to 2005
and full forecasts to 2010 for 7 countries covered within the Latin America
region.
Scope
Contains information on 5 categories: Conditioner, Hair colorants, Shampoo,
Styling agents, Perms & relaxers. Provides market value, volume, expenditure
and consumption data by market, segment and sub segment. Includes company and
brand share data by category, as well as distribution channel data. Contains
market value segmentation by demographic and socioeconomic group.
Highlights
The market for Hair Care in Latin America for the 7 countries covered
increased between 2000-2005, growing at an average annual rate of 8.4%. The
leading company in the market in 2005 was L' Oreal S.A. The second-largest
player was Procter & Gamble with Unilever in third place. The report provides
market coverage for Latin America consisting of the following countries:
Argentina, Brazil, Chile, Colombia, Mexico, Uruguay and Venezuela.
Reasons to Purchase
Discover the major quantitative trends affecting the Hair Care markets.
Understand consumers' consumption and expenditure patterns for the 7 countries
covered. Understand the future direction of the market with reliable
historical data and full five year forecasting.
Table of Contents
TABLE OF CONTENTS
ABOUT DATAMONITOR 2
TABLE OF CONTENTS 3
LIST OF
TABLES 10
LIST OF FIGURES 27
CHAPTER 1 INTRODUCTION 32
What is
this report about? 32
How to use this report 32
Definitions 32
CHAPTER 2 OVERVIEW 38
CHAPTER 3 LATIN AMERICA HAIRCARE 40
3.1 Value
40
3.2 Volume 42
3.3 Market Share 45
3.4 Distribution 48
3.5
ConsumerGraphics 49
CHAPTER 4 LATIN AMERICA CONDITIONER 54
4.1 Value
54
4.2 Volume 56
4.3 Market Share 58
4.4 Distribution 60
4.5
ConsumerGraphics 61
CHAPTER 5 LATIN AMERICA HAIR COLORANTS 66
5.1
Value 66
5.2 Volume 69
5.3 Market Share 71
5.4 Distribution 73
5.5 ConsumerGraphics 74
CHAPTER 6 LATIN AMERICA SHAMPOO 79
6.1 Value
79
6.2 Volume 81
6.3 Market Share 84
6.4 Distribution 86
6.5
ConsumerGraphics 87
CHAPTER 7 LATIN AMERICA STYLING AGENTS 92
7.1
Value 92
7.2 Volume 95
7.3 Market Share 98
7.4 Distribution
101
7.5 ConsumerGraphics 102
CHAPTER 8 LATIN AMERICA PERMS & RELAXERS
107
8.1 Value 107
8.2 Volume 109
8.3 Market Share 111
8.4
Distribution 112
8.5 ConsumerGraphics 114
CHAPTER 9 ARGENTINA HAIRCARE
118
9.1 Value 118
9.2 Volume 122
9.3 Market Share 125
9.4
Distribution 128
9.5 Expenditure & consumption per head 129
9.6
ConsumerGraphics 132
ARGENTINA SOCIOECONOMIC PROFILE 135
9.7 Country
Overview 135
9.8 Key Facts 136
9.9 Political Overview 137
9.10
Argentina Economic Overview 138
ARGENTINA MACROECONOMIC PROFILE 140
9.11 Macroeconomic Indicators 140
CHAPTER 10 BRAZIL HAIRCARE 146
10.1
Value 146
10.2 Volume 151
10.3 Market Share 154
10.4 Distribution
157
10.5 Expenditure & consumption per head 158
10.6 ConsumerGraphics
161
BRAZIL SOCIOECONOMIC PROFILE 164
10.7 Country Overview 164
10.8 Key Facts 165
10.9 Political Overview 166
10.10 Brazil Economic
Overview 166
BRAZIL MACROECONOMIC PROFILE 168
10.11 Macroeconomic
Indicators 168
CHAPTER 11 CHILE HAIRCARE 174
11.1 Value 174
11.2
Volume 179
11.3 Market Share 183
11.4 Distribution 185
11.5
Expenditure & consumption per head 186
11.6 ConsumerGraphics 189
CHILE
SOCIOECONOMIC PROFILE 192
11.7 Country Overview 192
11.8 Key Facts
193
11.9 Political Overview 194
11.10 Chile Economic Overview 195
CHILE MACROECONOMIC PROFILE 197
11.11 Macroeconomic Indicators 197
CHAPTER 12 COLOMBIA HAIRCARE 203
12.1 Value 203
12.2 Volume 208
12.3 Market Share 211
12.4 Distribution 214
12.5 Expenditure &
consumption per head 215
12.6 ConsumerGraphics 218
COLOMBIA
SOCIOECONOMIC PROFILE 221
12.7 Country Overview 221
12.8 Key Facts
222
12.9 Political Overview 223
12.10 Colombia Economic Overview
223
COLOMBIA MACROECONOMIC PROFILE 225
12.11 Macroeconomic Indicators
225
CHAPTER 13 MEXICO HAIRCARE 231
13.1 Value 231
13.2 Volume
236
13.3 Market Share 238
13.4 Distribution 240
13.5 Expenditure &
consumption per head 241
13.6 ConsumerGraphics 244
MEXICO
SOCIOECONOMIC PROFILE 247
13.7 Country Overview 247
13.8 Key Facts
248
13.9 Political Overview 249
13.10 Mexico Economic Overview 249
MEXICO MACROECONOMIC PROFILE 250
13.11 Macroeconomic Indicators 250
CHAPTER 14 URUGUAY HAIRCARE 256
14.1 Value 256
14.2 Volume 261
14.3 Market Share 264
14.4 Distribution 267
14.5 Expenditure &
consumption per head 268
14.6 ConsumerGraphics 272
URUGUAY
MACROECONOMIC PROFILE 275
14.7 Macroeconomic Indicators 275
CHAPTER 15
VENEZUELA HAIRCARE 281
15.1 Value 281
15.2 Volume 286
15.3 Market
Share 290
15.4 Distribution 293
15.5 Expenditure & consumption per
head 294
15.6 ConsumerGraphics 297
VENEZUELA SOCIOECONOMIC PROFILE
300
15.7 Country Overview 300
15.8 Key Facts 301
15.9 Political
Overview 302
15.10 Venezuela Economic Overview 303
VENEZUELA
MACROECONOMIC PROFILE 304
15.11 Macroeconomic Indicators 304
CHAPTER
16 RESEARCH METHODOLOGY 310
16.1 Methodology overview 310
16.2
Secondary research 311
16.3 Market modelling 312
16.4 Primary research
313
16.5 Data finalisation 314
16.6 Ongoing research 314
CHAPTER
17 APPENDIX 315
17.1 Future readings 315
17.2 How to contact experts
in your industry 315
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